What is CRM?

Customer relationship management, also known as CRM, means strategies and technologies used to manage relationships and interactions with customers. The main target of CRM is to improve and analyse business relationships.

Information about customers are obtained by CRM systems from different channels such as website, social media, marketing materials and others. You can store sales, leads, opportunities, contact information and more. Customer relationship management also have a big impact on your company. It helps you collect data, manage customer service team and increase customer’s satisfaction.

Back to Glossary

Our website uses cookies. By continuing we assume your permission to deploy cookies, as detailed in our privacy and cookies policy.