All interactions, which customers have with a company and its services and products, are called as customer experience or CX. It begins when the customer starts dealing with a company. Customer experience is about providing an effective, usable and satisfying experience to every customer, every time and everywhere.
It is about exceeding a customer expectations, helping them and caring for customers. It is like a partnership and every experience has an impact on it.
Invest in customer experience and it will increase your sales and revenues.
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