Investing in call center software

Each business should strive to create an exceptional call center experience. The more positive the customer experience, the more likely the customer will remain engaged and loyal. Engaged consumers buy 90% more frequently, spend 60% more per transaction, and are five times more likely to indicate that the brand they’re loyal to is the only one they would purchase from in the future. Moreover, customers with a good customer experience spend 140% more than those who have a poor customer service experience.

According to the Temkin Group, promoters are 4.2 times more likely to buy again, 5.6 times more likely to forgive a company after a mistake, and 7.2 times more likely to try a new offering than detractors. Engaged customers are also more likely to become promoters and introduce new customers to your business. They’re also more forgiving when it comes to poor customer experiences.