Are you thinking of starting an Etsy shop? If so, you’ll need to have all the necessary supplies.
Here, we will provide a checklist of everything you need to get started. From setting up your shop to creating your first listing, we’ve got you covered.
Though you might have great ideas for your homemade jewelry or vintage finds, you might not know exactly how to run a shop.
Let us show you how.
No matter what you plan to sell on Etsy, having a checklist of everything you need before opening your shop will prevent you from missing any steps toward making it a success.
The following checklist is a quick and easy way to avoid encountering any problems with your Etsy shop during the setup process (and afterward).
You can sell your artwork on Etsy and become a shop owner whether you paint, draw, sculpt, or any other type of artist. This checklist will help you take your first steps towards making money from your passion.
Wondering if an Etsy shop would be right for you? If you want to sell unique treasures such as craft or vintage items, Etsy is a great place to find your audience and niche. By providing you with the following checklist, we are simply making it easier for you to start your online business.
Get yourself noticed – Etsy is a marketplace for people looking for one-of-a-kind items. Whether you’re just starting out or are a seasoned professional, this checklist will ensure your Etsy shop has a solid foundation.
Before you get properly started, you need to analyze whether the product or service you wish to sell is worth your time and energy to pursue as a business.
Etsy is a fantastic platform for selling handmade and craft items. However, you must be confident that there is a demand for what you want to sell.
Both are free, so you should definitely check them out before opening your first Etsy store.
We won’t mince words – without one, you simply can’t get started.
Opening an online store is much more expensive and complicated without an Etsy account. Etsy is a good alternative to paying for hosting and a web domain for your e-commerce site if you’re just starting out and want to see how it goes. Besides minimizing your risk of wasting lots of money, Etsy will also get you noticed.
Have you just realized that your dream of starting a small online business is turning into a reality and you’re freaking out about it?
Take a deep breath and click here to create an Etsy account.
Don’t worry, we’ll walk you through the whole process.
Note: Your items need to be handmade, craft, or vintage (at least 20 years old), and you must be at least 18 years old (unless your account is registered by a parent or legal guardian).
Enter your email address or register with an existing Google, Facebook, or Apple account. Then, just add your name and set a password. You’re in.
Now that you have an Etsy account, it’s time to set your shop preferences. These include aspects like the language and currency you want to use, as well as your location and tax information.
These settings will determine how your shop appears to buyers, and will also affect things like shipping and taxes.
Start setting up your shop by clicking Open your Etsy shop.
Select the default shop language that you’ll use to describe your items.
Note: Choose carefully – you can’t change this, but you may add other languages later on.
Then, select the shop country and shop currency. Customers from other countries will see product prices in their local currencies automatically.
Your final step is to choose information about yourself that most accurately describes you, such as whether or not selling is your full-time job.
It’s time to name your shop. Let’s take a look at our tips.
Your shop title is one of the first things that buyers will see when they find your Etsy store, so it’s important to choose a name that reflects the products you sell and the brand image you want to project.
Note: Etsy shop names must be between 4-20 characters in length, and can be changed later.
It’s crucial to stock your Etsy shop with inventory, because without products you won’t be able to sell anything.
People make purchases based on what they can see. In order for potential customers to envision themselves using your products, it’s crucial to publish high-quality images.
According to Etsy, the best photos are those that display the products from all angles, show product details, and demonstrate how to use them.
Based on Etsy’s 2020 analysis, shoppers are more likely to buy items shown in videos.
Note: Some of print on demand products sold through Etsy have to be distributed through sites like Printful or Printify. Etsy usually requires people to set up their products (ceramic, clocks, shirts, jewelry, handbags, phone cases, etc.) on this second site to put their products on Etsy.
Now it’s time to tell the world about your products and why people are going to love them.
It is a mandatory step, so you won’t be able to add any new item without doing so.
Note: Use the preview button to see how your listing will look after publishing.
Clearly communicate the processing time to shoppers so they have realistic expectations when it comes to deliveries.
Otherwise buyers may become impatient and cancel their orders, which could lead to negative reviews and a loss of business.
Add all the details such as where you will deliver to, which services buyers can choose at the checkout, and whether or not you offer free delivery.
Don’t forget to add exact dimensions and the item’s weight, including when packed.
Note: You can save all these options for future listings as a delivery profile.
The destination country may impose import taxes, customs duties, and fees on packages delivered internationally.
If you do not obey the law, you expose yourself to paying heavy fines. Etsy can also ban your shop.
Customs clearance fees, duties, and taxes are generally the buyer’s responsibility. In some countries, Etsy is obligated to collect VAT from imported goods and to pay this over to the government.
If a buyer and a seller are located in different countries, Etsy informs buyers that additional duties and taxes may apply.
Note: Etsy recently changed the law (July 1, 2022) that anyone shipping to Germany must apply for certification from the German government. If you fail to register and send the package to Germany anyway, you could be fined €200,000. Learn more here.
Let Etsy know how you’ll get paid.
Etsy offers many different payment options, so you need to choose the one that suits you best.
Etsy Payments is the most popular option that sellers choose. With this option, you will accept PayPal, Apple Pay, and Etsy gift cards and have more control over your finances. Purchasing this way is much safer, so buyers will trust you more in return.
Note: To receive your payment deposits from Etsy, you’ll need to set up a bank account and residential address in your payment settings.
It’s worth noting the fact that Etsy was designed primarily for US citizens, so its most flexible payment options are available mainly to them. If you’re from Europe you might have some trouble participating. The regulations depend on your country. Check them to find the most suitable payment processor to receive payments.
Although your shop banner and shop logo are separate graphics, they work together to tell Etsy shoppers about your brand.
As a brief welcome message to your potential clients, your storefront must be catchy, easy to understand, and relevant to what you’re selling. When buyers enter your shop, your storefront needs to immediately convey what your business is all about.
Designing your Etsy storefront is easy with the help of their built-in tools.
You can upload photos, add text to the about section, and even use HTML to customize your shop’s appearance.
Note: The shop icon will appear much smaller on the Etsy app, activity feeds, and receipts. Take this into account while designing your logo.
Your banner is probably the first thing that your customers are going to see when visiting your store.
Etsy provides an opportunity to link your shop to social media platforms such as Pinterest, Twitter, Facebook, and Instagram.
This is a great way to promote your products and reach a wider audience. By sharing your products on social media sites, you can attract new customers and make more sales.
Go to the Social media section in your shop, then click social media accounts to connect Etsy to your profiles.
From the Social media section, you can also create quick posts and share important updates about your Etsy shop.
Etsy offers six types of posts:
In order to reach your potential customers via social media more effectively, consider implementing such tools as LiveAgent social media support software. It lets you set up automation rules and handle all your social media messages from one universal inbox.
Etsy Ads are a great way to promote your products, both in search results and on other Etsy pages.
Investing in paid promotion allows you to reach a wider audience and potentially attract new customers.
How to start using Etsy Ads?
Note: This is the maximum amount you’re willing to spend advertising your items per day, which you can change at any time. The default minimum daily budget is $1.
Etsy will then match your products with relevant shoppers.
When creating an ad campaign, keep in mind that you should:
Across the Etsy site, meaning Etsy Search, Category Pages, and Market Pages on both Etsy.com and the Etsy app.
To start or stop advertising individual listings, go to Etsy Ads and manage all of your current campaigns from there.
You can offer price reductions on your items, shipping, or both.
They are a great way to entice buyers, especially if you are just starting out. By offering discounts, you can draw attention to your shop and make it more likely that people will purchase from you.
Etsy offers sellers three ways to discount items in their shops: Sales, promo codes, and targeted offers.
Go to Shop Manager > Marketing tab > Sales and Discounts, then set up all discounts there.
You have such discount types to choose from as percentage off, fixed amount off, or free standard shipping.
➡️ If you need more info, check out the Etsy Help Center.
Some tips for offering item discounts:
Just be sure to set some guidelines so you don’t end up losing money on every sale.
Many Etsy sellers rely on these community spaces to grow their businesses, so join the conversations with other sellers.
It’s a great place to connect, network, and find collaborators. Chat with other sellers to learn what’s new on Etsy, ask for advice, or discuss anything you like.
The best way is to join some of the many teams that are available.
If you’ve received your first order but don’t know what to do next, Etsy has a great tool in their Shop Manager to keep track of everything.
By using Shop Manager, you can see which orders have been paid for and shipped, as well as print shipping labels all from one place. Also, keep your buyers up to date on the status of their purchases to build trust and keep them coming back for more.
After you receive your first order, head to your Shop Manager and update the order status. This way, the buyer will know that you’ve received their order and are working on it. You can also leave them a message if you have any questions about their purchase.
Note: By clicking Complete Order, you can add an optional Note to Buyer, a tracking number, a shipping provider for the package, and set the Ship Date.
Once you’ve sent the item, mark the order as shipped in the Shop Manager. This will send the buyer a notification that their order is on the way.
Shop Manager also allows you to:
Upon receiving an order, send the buyer a quick message of gratitude through Etsy.
First of all, it’s simply good manners. By thanking your customers, you start building relationships with them and increasing the chances of them returning to buy from you again in the future. Also, if there are ever any problems with an order, thanking the customer upfront can diffuse the situation.
In your message, you should:
Pack your order with love, then it’s time to send it off.
You can save time and money by implementing an effective fulfillment and shipping strategy.
Note: When a shipping label is purchased on Etsy, the order is automatically completed and a shipping notification is sent to the buyer on the label’s Ship Date.
Don’t forget to request a few words from the buyer about their experience with your product.
Asking your buyers for reviews is a great way to get feedback on your products to improve your business. Reviews are also important for building trust with potential customers.
Etsy allows buyers to leave reviews after their orders have arrived.
Your buyers may give you a rating from 1 to 5 stars along with a message. These reviews can be viewed by the public in your shop. And don’t worry about getting anonymous feedback. Buyers can only leave reviews if they’re logged in to Etsy.
Note: You can report reviews that you believe violate Etsy’s guidelines.
Establish if your idea is a viable business opportunity
If you want to get the most out of your new business, LiveAgent can help. It’s a tool that provides plenty of features useful for providing excellent customer service, such as live chat, ticketing system, and social media omnichannel inbox. Try it out for free!
Definitely – it’s one of the leading online marketplaces worldwide. You can make a great living from an Etsy shop, and running one doesn’t cost much.
The buyer pays for shipping on Etsy. This is something that you will need to take into account when pricing your items. The cost of packaging materials should also be considered.
Etsy uses Direct Checkout to process payments for sellers. With Direct Checkout, buyers can pay with credit or debit cards, Etsy Gift Cards, or PayPal. When you receive a payment for an order, it will be deposited into your Etsy Payments account. From there, you can transfer the money to your bank account.
Yes – in fact, a lot of people do. It’s important to start with a product that people want to buy. This may seem obvious, but it’s worth saying because so many people try to sell things that nobody wants. Do your research to verify that there is a market for what you would like to sell.
Etsy recommends at least 10 because the more listings you have, the more likely customers are to find you. This will give you a good selection of items to choose from and will also help you gauge customer interest.
You must be at least 18 years old and have a credit or debit card to open an Etsy shop. You will also need to provide a few other pieces of information such as your legal name, address, and phone number.
There are a few fees that you need to be aware of:
To start selling on Etsy, you need to create an account and set up your shop. You must also create listings for your products, each of which should include a photo, product description, price, shipping information, and keywords.
You will also need to choose a payment method for your customers. Etsy offers direct checkout and PayPal as payment options.
Use the checklist above to avoid missing any crucial steps when starting your Etsy shop.
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