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Startup submission directory checklist

If you’re starting a business, it’s important to get started on the right foot. One of the best ways to do that is by submitting your startup to relevant directories.

We’ve compiled a list of the best business on business directories to submit your startup . By using these resources, you can give your business the best chance to get off to a great start.

Directory listings by domain rating

There are several different directories to that you can submit your startup checklist. Here are some of the best:

Name of the siteURLDomain Rating (DR)
1.Trust Pilothttps://www.trustpilot.com94
3.Capterra (Gartner)https://www.capterra.com90
9.Tech In Asiahttps://www.techinasia.com/84
10.G2 Crowdhttps://www.g2crowd.com/84
11.Software Advice (Gartner)https://www.softwareadvice.com/84
13.GetApp (Gartner)https://www.getapp.com/82
22.Add URLhttp://addurl.nu/suggest-listing.php?cid=078
23.American Innohttp://americaninno.com/post-a-startup/77
24.Software Suggesthttps://www.softwaresuggest.com/76
26.Exact Seekhttps://www.exactseek.com/75

The importance of being listed on directories

When you’re starting a business, it’s important to take advantage of every opportunity to gain exposure. Directories are a great way to take your business to a large audience and reach many potential customers.
In addition to supplying valuable backlinks to your website, being listed also boosts your ranking in search engines. This is because directories often have high authority, which can help to grow your website’s reputation.

The presence of a listing on a directory can also help build trust and credibility. When customers see that you’re listed by a reputable directory, they’ll be more likely to do business with you.

If you’re not taking advantage of directories, you’re missing out on a valuable opportunity to promote your business. This means losing out on potential customers and sales, as well as hurting your search engine ranking.

Who can benefit from a startup directories checklist

  • Startup CEOs

If you are a startup CEO, you must get your business in front of as many people as possible. By submitting your startup to directories, you can reach a wider audience and market your business effectively.

  • Marketers

Directories are a great, alternative way to reach potential customers and generate leads. By taking advantage of these resources, you can all but ensure that your marketing efforts will have a greater impact.

  • Growth hackers

Growth hackers are always looking for new opportunities to promote their businesses. Directories offer a great way to reach potential customers and grow your business.

Explore our startup checklist

Startup submission directory checklist should help you start promoting your business. Thanks to this detailed guide you will be able to make it easier for your customers to find you in every directory.

Startup submission directory checklist

Trustpilot is a digital platform that lets customers leave reviews of businesses from which they have purchased items, received services, or contacted customer service. How to get listed on their site?

See some of the reviews that summarize customer experiences with LiveAgent here.

Trustpilot homepage

Create an account

Here is the link to the website: create a free TrustPilot account

Enter details

Add website, company name, job title, work email, etc.

Claim your business profile

Confirm your email and activate the account, set up the password, and get started.

Customize your business profile

When you claim your profile, you can customize it to fit your business’s needs. Add your logo plus enter your company’s general and contact information.

Note: If you run a business in multiple locations and you want separate reviews for each of them, set up location reviews.

Apply for a business category

By categorizing your business, you can make it easier for consumers to find you and evaluate what you have to offer compared to other similar companies.

Send out invitations

After you have set up your profile, you are ready to begin sending out invitations to start getting reviews. Sending a Basic Invitation is a simple way to get going.

Send your customers a link through your email service that will take them to your business’s page on Trustpilot. For a more advanced method of invitation collection, consider a TrustPilot eCommerce integration or Automatic Feedback Service.

This is a web service that allows users to control and manage open-source software projects, as well as research business programs. It’s also a great platform if you’re trying to find out more about various SaaS solutions. By clicking here, you can find a comprehensive overview of help desk software available on the market.

Request a business listing

SourceForge homepage

Here is the link to the form.

Add info about your company

In the “Description” field, write about your business in one or two sentences. Be sure to include information that will be relevant to users, i.e. the most important features.

Best if square & hi-res. JPG, GIF, or PNG files.

Choose your audience type

Who is your product intended for?

Add further information

Complete the form to inquire about pricing and demo availability. Choose what customer support your clients have access to (e.g. 24/7, business hours, online). You can also choose integrations and supported platforms, as well as the training options.

Submit the form

Once you have completed the form, click “Submit.” A member of their team will be in touch with you soon to discuss listing your company on SourceForge.net.

As an online marketplace vendor, Capterra connects buyers with technology vendors in the software industry. The company helps millions of users find the best software solutions. In the example here, you can see that it provides many valuable details as well as user reviews.

Capterra homepage


Capterra is part of the Gartner Digital Markets network. If your listing fits well with this or any of their other sites (GetApp or Software Advice), it will be included. The sign-up form can be found here.

Add info about your company

Phone, email address, website, location, etc.

Add info about the product

Product name, type of software, and a short product description.

Create the listing

Submit the form.

It is a community-based website that allows marketers to promote their products or services and connect with their first customers. It even allows for promotional videos and video guides. You can check one out here.

ProductHunt homepage

Create a personal account

Choose a username, add an email address, and your name. Add a short description about yourself, your personal website, and topics you’re interested in. Here is the link.

Complete the onboarding process

This is a necessary step before gaining access to posting a product.

Click the “Post” button

Once you log in, click the “Post” button in the top right corner and enter the URL of the product. During the posting process, you will see a preview of how each aspect will appear.

Add details

Name of the product, catchy tagline, download link, thumbnail image, pricing, gallery, promo, makers, and many more.

Wait for approval

Subscribers will receive an email notification if their post ends up on the homepage.

Share the link to your post

Let others know about your product.

AngelList is a US-based website that connects startups with angel investors and job-seekers.

AngelList homepage

Create your company’s AngelList profile

You’ll need a personal profile first. Click on your picture in the top right, then on Create Company Profile. Here is the link.

Fill out each field about the company

Give a complete overview of your company, clearly state your fundraising goals, and add every member of your team.

Choose a semi-broad location

Many investors like to invest in local companies and will search for companies in their area, so it’s good to cast your net slightly wider than just a very specific location.

Claim the page

Go to the company’s AngelList page and click on the blue ‘contact us’ text at the top of the page. You should receive a response in a few business days.

Clutch is a business-on-business listing, ratings, and reviews platform that identifies the best IT and marketing software providers and services. A profile like this one can help potential customers decide if your solution suits their needs. Check it out here.

Clutch homepage

Create a user account

Sign in with your LinkedIn profile.

Select a profile offering

You can choose from basic, premium, or sponsored.

Set up your company profile

For prospective clients to determine if your services are a good match, your company profile should include the following information: tagline, number of employees, minimum project size, website URL, location, overview, contact info, service focus, client focus.

Submit client references

Clutch can conduct interviews with your clients, create case studies, and publish them to your profile on this platform.

GeekWire is a technology site that provides breaking news, expert analysis, and unique insights into the tech industry.

Fill out the form

Use this form to submit your startup to GeekWire’s Startup List Database.

GeekWire homepage

Meet the requirements

GeekWire accepts technology startup companies that meet these requirements:

  • headquarters are located in Washington, Oregon, Idaho, or British Columbia
  • founded less than 15 years ago
  • privately-owned

Fill out the company details

Company name, address, city, state, category, logo, website, social media (optional), year founded, etc.

Add contact information (not displayed)

Name, email, position.

Submit the form

Each entry is reviewed by a human, so the company information and physical address are verified before publication.

On this popular platform you can find reviews, recommendations, studies, reports, and more. Here, you can even find comprehensive pricing details of various SaaS and B2B products, like for example, LiveAgent’s.

Click the “Get listed” button

It’s in the top right corner of the page – here is the link.

Click the “Get listed” button

Create a listing for your product

Add all necessary information such as name, email address, job title, monthly advertising budget, etc.

Suggest your product

Click the “suggest your product” button and wait for the approval.

Create a Tech In Asia account

You must be logged in to create a company profile on Tech in Asia. Click here to get started.

Tech In Asia homepage

Access the Create Company menu

Go to Jobs > For Employers > Manage Companies > Create a new company

Enter your company general details

If your company profile already exists, you can claim it directly. If not, select the “Create option”.

Fill in your company info

You can create a new company profile by filling out the remaining required fields.

Click the “Create Company” button

It’s time to publish your company profile.

The G2 platform lets people share real-time reviews of business software. To help users make better buying decisions, the platform leverages over 1.3 million user reviews. You can check out all the helpful information this website provides on LiveAgent helpdesk software here.

G2 homepage

Create G2 account

Sign in or create an account. You can use Google (Business), LinkedIn, or business email to register. Here is the link.

Add a product or service to the G2 list

Add the name of your product or service, the vendor’s name, and choose whether it’s a software or provider.

Add further information

Enter the description, URL, logo, and screenshot.

Add customer email addresses

Provide up to 3 customers’ email addresses. The G2 team will contact the users of the product/service you’re adding and ask for their reviews.

Wait for confirmation

Before your listing goes live, a member of the G2 team will confirm the details.

Software Advice is part of the Gartner Digital Markets network. If your listing fits well with this or any of their other sites (Capterra or Get App), it will be included. It provides easy-to-navigate reviews sections, as you can see here.

Software Advice (Gartner)

Visit the vendor information page

It’s the easiest way to get listed on Software Advice. Here is the link to the page.

Provide information about your product

Based on the information provided, Software Advice will determine if the product fits their requirements.

Wait for approval

You’ll receive some sample leads and information about getting started if your product fits this Highly Qualified Leads (HQL) program. If your product would be a good fit for Software Advice but you aren’t yet ready to join the HQL program, you can request a free listing.

Review-sharing platform Sitejabber allows small business owners to connect with consumers. Reviewers can create as simple or as complex a review as they like. You can see an example of such interactions here.

Sitejabber homepage

Check if you’re already listed

A business listing is automatically generated when a consumer reviews your company on SiteJabber.

Ask customers to leave reviews if not

By doing so, you will get your first SiteJabber review and your company’s page will be automatically generated. Any subsequent reviews will be posted on the same page.

GetApp is part of the Gartner Digital Markets network. If your listing fits well with this or any of their other sites (Capterra or Software Advice), it will be included. Here is the link to the page. You can find an example of a successful listing here.

GetApp homepage

Meet the criteria

  • B2B software
  • it’s a packaged solution
  • has to be publicly available
  • must be listed under the product name determined by the vendor

Add info about your company

Phone, email address, website, location, etc.

Add info about the product

Product name, type of software, and short product description.

Create the listing

Submit the form.

Trustradius is a review platform that helps buyers make more informed decisions. Check out all the detailed information they provide on the company profiles by clicking here.


Choose your profile type

You have two options to choose from: premium or free.

Create an account

Add your work email address, name, and set up the password.

Enter the security code

Check your inbox and enter the security code.

Add company details

Enter the company name and website URL.

Request access

A leading source of API news and information, tracking the development of this field around the world and providing the web’s API Directory.


Add an API

The form you need to complete to be listed is available here.

Choose whether the API already exists on ProgrammableWeb

YES (if you want to add a new version) or NO (if this is a brand new API).

Add API info

API name, API portal, version, version status, business type, architectural style, industry, niche, and more (the form is quite detailed).

Finish the form

Contact support@programmableweb.com if you have any problems submitting the form.

AppSumo offers daily deals on digital products and online businesses. Here you can check out their helpful page featuring LiveAgent.

AppSumo homepage

Sign up

Here is the link to the website.

Click “Start selling”

Click “Start selling” to list your first product.

Add product basics

You need to add images, copy, and pricing.

Add an email address for support

This is where AppSumo will contact you when there’s an issue with your listing.

Add images of your products

Provide the best pictures to showcase your product.

Redeem flow materials

You can set up redemption one of two ways:

  • static URL redemption – Buyers receive a code (that you submitted) and follow a URL to a landing page on your site where it can be redeemed.
  • dynamic URL redemption (advanced) – Customers receive a dynamic URL with the AppSumo code embedded in it, which can be applied instantly.

AlternativeTo is a website that lists alternatives to web-based software, desktop software, and mobile apps, sorting the alternatives by various criteria. You can find LiveAgent multichannel help desk software and its reviews by clicking this link.

AlternativeTo homepage

Sign up to AlternativeTo

You need to create an account to be able to add your software.

Add a new application

Add your software (you find this option via the homepage button or by clicking on your username in the top right corner.

Fill in the fields

Information such as Platforms, License, Descriptions, etc.

Finish submitting the application

Your app will be verified and approved.

ResellerRatings is an online rating site on which consumers submit ratings and reviews of online retailers. Check out this page to see an example for yourself.

ResellerRatings homepage

Add a store to ResellerRatings with one click

It is possible to add a store quickly (just its name and website), submit it, and wait for approval or register to become a member.

Create an account

You can sign up here.

Add basic contact info

You will need to provide your email, phone number, name, and website in order to create an account.

Claim your listing

To appear in the new ResellerRatings search engine, you need to make sure the right data is listed. This includes setting your store’s listing data, choosing between categories that show up when others compare you with other stores, etc.

Start collecting reviews

To collect brand reviews directly from verified customers, use ResellerRatings direct link method.

All the best Open Source, Software as a Service (SaaS), and Developer Tools in one place. Rank by developers and companies using the tools. Check out LiveAgent’s page here.

StackShare homepage

Build your stack

If you haven’t shared your company’s stack yet, click here to get listed on StackShare.

Add company details

Name, website, description, and logo. Be sure to upload images and complete every stage of the form.

Confirm the application

Wait for the form to be approved.

Provides access to insights, connections, and funding opportunities.

e27 homepage

Join the e27 community

Create an account here.

Click “Create Company Profile”

Click on your profile icon in the top-right corner of the page and select ‘Create Company Profile’. Make sure you are logged into your e27 (Pro) account.

Fill in the fields

Company Profile, Startup Profile, Media Upload, Team Information, Funding Investment, Previous Investors, Fundraising Information.

Complete the process

Your startup profile will need to be verified by the e27 team upon completion. After approval or rejection has been made, you’ll receive a confirmation email.

ActiveSearchResults (ASR) is an independent Internet Search Engine. ASR has its own spiders that visit websites that are submitted to the service.

Active Search Results homepage

Add your website to the ASR

Enter your Web site address (URL) and a valid email address then submit the form.

Wait for indexing

New and resubmitted Web sites are spidered and indexed every 24 hours.

Addurl.nu is a 17-year-old free premium business directory.

Add URL homepage

Select a category

You don’t need an account to submit your website.

Add general information

Website, keywords to promote, short description. To limit the number of spam submissions, Addurl.nu requires placing a text-link on your Homepage to support their partners for your free submission.

Submit the form

That’s all – if your website meets the requirements, it will be listed here.

American Inno is a portfolio of digital media brands focused exclusively on local startups, technology, and innovation.

American Inno

Post a startup

You need to fill out the form here.

Add all the details

Title, description, logo, industry, address, and many more (most are optional).

Submit the application

Click the “Submit” button and wait for the approval.

SoftwareSuggest is a website that helps visitors discover top business software and service partners. Their services include software reviews, comparisons, and free consultations. You can even use it to book a free demo with established companies like LiveAgent. For more information, click here.

SoftwareSuggest homepage

Fill out the form

Complete the short and simple form.

Open verification email

Activate your account.

Contact the SoftwareSuggest team

Their experts will help you choose a personalized plan based on your needs and get your startup listed on its premium listing.

EU-Startups.com is the leading online magazine about startups in Europe. You can click here to check it out now.

EU-Startups.com homepage

Go to “Add a startup”

Here is the link to the page. A free listing is available for 3,000 days.

Choose the country

All EU countries are listed.

Add listing information

Business name, description, tags that describe your business, business contact email, etc.

Add listing images

A free option allows you to upload two images.

Submit the form

You must submit the application and wait for confirmation that your business will appear on EU-Startups.

Every day, over 29,000 new sites are submitted to and indexed by Exact Seek, an internet search engine and business directory.

Exact Seek homepage

Click “Add URL”

Here is the link to the page.

Add email address

You just have to enter a website and email address.

Respond to the verification email

Don’t forget to check your email inbox for the message to complete the verification.

Submit your site

If you do not respond to the verification email sent after registering, or if your site lacks proper Title and Meta Description tags, your website will not be added.

Crozdesk is a web service that connects buyers and sellers of business software and offers a platform rating algorithm. Have a look at the information and blog posts they provide.

Crozdesk homepage

Complete the form

Here is the link to the free listing application.

Add necessary details

You have to enter company, contact, and software details, as well as the monthly marketing budget and description.

Submit your application

Click the “Submit your application” button. You can list multiple software products once your account has been approved without needing to submit extra applications.

Webwiki is a website directory containing mostly English-language websites and popular websites for English-speaking audiences.

Webwiki homepage

Add your website

Here is the link to the form.

Add website data

Domain, category, URL, title, and description.

Include email address

Not for publication, just for contact only.

Complete website owner information

Address, phone, country, etc.

Submit the form

Then click the “Add your website” button and confirm that the website does not contain content that violates Webwiki’s terms.

Summary of startup directories checklist

Verify your listing in all these directories:

  • TrustPilot
  • SourceForge
  • Gartner/Capterra
  • ProductHunt
  • AngelList
  • Clutch
  • GeekWire
  • FinancesOnline
  • Tech In Asia
  • G2 Crowd
  • Software Advice (Gartner)
  • SiteJabber
  • GetApp (Gartner)
  • Trustradius
  • ProgrammableWeb
  • AppSumo
  • AlternativeTo
  • ResellerRatings
  • StackShare
  • e27
  • ActiveSearchResults
  • Add URL
  • American Inno
  • Software Suggest
  • EU-startups.co
  • Exact Seek
  • CrozDesk
  • Webwiki

Frequently asked questions

How do I know which platforms are suitable for my startup?

The best way to determine which directories are most relevant for your startup is to consider your target audience. You’ll want to submit your checklist to directories that reach potential customers in your industry. You can also use keyword research to identify which directories are most popular for your particular niche.

How can I get more reviews?

The best way to get reviews is to offer something of value in exchange. You can offer a discount, free trial, or another incentive to encourage people to leave reviews. You could also reach out to customers who have had a positive experience and ask them for a review, or use social media to ask your followers to leave a review on your page.

How can I track the traffic and performance of different directories?

There are a number of ways to track the traffic and performance of different directories. One way is to use Google Analytics. You can also use other tools like BuzzSumo to track your backlinks and see which directories are sending the most traffic to your website.

Do I need a big budget to run PPC campaigns?

No, you don’t need a big budget to run PPC campaigns. You can start with a small budget and gradually increase it as your business grows.

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