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What are tags?

Tags can be defined as labels that are attached to help desk tickets. They are primarily used to organize and categorize tickets, but can also offer a preview of the ticket’s contents at a glance. Generally, tags are considered as one of the key features of help desk software because they can help you differentiate between different customer segments and support topics in a quick and easy way.

Universal inbox ticketing tags

Examples of tags

Example #1

You can set up an automation rule that will automatically assign the “sales” or “pre-sales” tag to any ticket that contains the words “billing” or “pricing”.

Example #2

You can assign a “Twitter” tag to every ticket that’s from Twitter to make it easier to find inside your help desk. Alternatively, you can create an “urgent” tag as well to help you filter out urgent tickets from Twitter.

Create filter

Example #3

The system can automatically assign a dedicated department tag such as “marketing” or “IT support” based on the department the ticket is assigned to. Assigning tags in this manner can clearly showcase who’s responsible for solving each ticket.

How can you use tags?

As a LiveAgent user, you can:

  • Add tags manually or automatically, and use them to create custom workflows.
  • Filter tickets by tags.
  • Organize your help desk tickets.
  • Use tags in your automation rules (Rules, SLA Rules, Time Rules).
  • Create tag reports to gain a deeper understanding of the types of issues that your agents solve on a daily basis.
  • Add multiple tags to a single ticket.
Adding a Tag

How can you benefit from using tags?

Tags can bring organization and clarity to your help desk. Having an organized help desk can benefit you in many ways, mainly by improving agent efficiency which also improves response times, the quality of your customer service, customer satisfaction, and eventually sales and MRR (monthly recurring revenue). 

Improved agent efficiency and productivity

Adding tags to tickets ensures that your agents can find them quickly. This improves agent efficiency and productivity and enables them to focus on solving tickets instead of wasting time looking for them.

Tags overview

Improved response times and customer service

The less time agents have to spend figuring out what tickets to solve and where to find them, the faster they can answer pending tickets. This of course improves response times and the quality of your customer service which then impacts customer satisfaction and retention.

Improved customer satisfaction, retention, and sales

The better service you provide, the happier your customers are. If you continuously provide exceptional service, they will have no reason to churn. They’ll keep coming back and become loyal customers to your business. This, in turn, will improve your sales and MRR as lifetime customer value increases alongside customer loyalty.

View tickets at a glance

Let LiveAgent add tags to each ticket based on pre-defined rules and enjoy viewing each ticket’s contents at a glance. Try it today.

How to create tags in LiveAgent 

  1. Log in to LiveAgent.
  2. Click on Configuration (cogwheel icon in the navigation bar)
  3. Click on Automation.
  4. Click on Tags.
  5. Click on the orange Create button.
  6. Name your tag.
  7. Select the text and background color.
  8. Choose whether you want the tag to be public or private.
  9. Click on Create.
  10. Click on Tickets in the left navigation bar.
  11. Select a ticket of your choice.
  12. Click on the insert tag button.
  13. Select the tag you want to add.
  14. To remove a tag simply click on the small X in the top right corner of the tag.

How to create an automation rule that automatically adds tags to tickets

  1. Log in to LiveAgent.
  2. Click on Configuration (cogwheel icon in the navigation bar)
  3. Click on Automation.
  4. Click on Rules.
  5. Click on the orange Create button.
  6. Check the Status Active checkbox.
  7. Name your rule.
  8. You can leave the notes section blank, or describe what the rule does in more detail.
  9. Select apply when ticket created.
  10. Click on Add condition group.
  11. Select If ticket source Instagram, Twitter, and Facebook.
  12. Select perform action add tag.
  13. Select the social media tag.
  14. Click on Save.

Creating tag reports

If you want to gain insights about what types of tickets your agents spend the most time on solving, you can take a closer look with our tag reports feature.

You can generate tag reports by day, week, month, year, or from a specific time range. Individual entries can be sorted by time range, department, channel, and agent. All tag reports can be exported into a CSV file, to make it easier to share with upper management.

What types of tag reports can you create in LiveAgent?

You can generate tag reports in multiple formats including:

  • Area charts
  • Line graphs
  • Bar graphs
  • Pie charts

Tag report display options (columns):

  • Tag
  • Answer
  • New answer avg. time
  • Open answer avg. time
  • Calls
  • Missed calls
  • Call minutes
  • Chat messages
  • Chats
  • Missed chats
  • Chat pickup avg. time
  • Chat avg. time
  • Not ranked
  • Not ranked %
  • Rewards
  • Rewards %
  • Rebukes
  • Rebukes %
  • Incoming messages
  • Incoming calls
  • Finished calls
  • Incoming chats
  • Finished chats
  • Notes
  • Created tickets
  • Resolved tickets

Using tag reports with API

Check out the following link to learn more about LiveAgent REST API and call values from tag reports.


Tag customization

When creating a tag you can modify it’s:

  • Name
  • Text color
  • Background color

These modifications can be made at any time, so if you want to edit a tag’s name or color, you can do so. 


How to modify tags

  1. Log in to LiveAgent.
  2. Click on Configuration (cogwheel icon in the navigation bar).
  3. Click on Automation
  4. Click on Tags.
  5. Select a tag and click on Edit.
  6. Change the background color, name, or text color according to your liking.
  7. Click on Save.

Knowledge base resources

To learn more about tags check out our knowledge base articles and guides.

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Ready to create custom tags?

Organize your help desk with custom tags starting today. Ease your workload by leaving the heavy lifting to us, so you can focus on serving your customers. With automated tag assignments, it’s easy. Try it today with our free 14-day trial. No credit card required. No strings attached. 

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