Are you a blogger, a content strategist, or a conversion optimizer looking to create an enticing lead magnet?
Use this checklist to guarantee that you have all the elements of a successful lead magnet.
Lead magnets are one of the most effective ways to generate qualified leads and improve conversions. It’s not enough to create a great blog post and ask people for their email address anymore.
The challenge is creating magnets that actually work. Since the entire process is fairly complex, we strive to simplify it for you as much as possible.
Our lead magnet checklist helps you cover all aspects of creating a lead magnet that will turn prospective clients into paying customers and push them along the buyer journey.
Everyone who wants to create an effective lead magnet. This checklist will help verify that you have all the necessary elements in place.
Ascertain that your lead magnet is relevant to the right audience by asking yourself, “Who will this be useful for?”.
If your lead magnet is not relevant to the target audience, they will be less likely to be interested enough to subscribe and engage with it.
Several things can be done to help make your lead magnet more relevant to the right audience:
What is the main benefit potential customers will get from subscribing to and engaging with your lead magnet?
Your lead magnet will not be effective if it doesn’t offers something invaluable to your target audience. Therefore, your value proposition needs to stand out and speak directly to them.
It’s time to start thinking about what tools and resources you will need to create a lead magnet.
They might include software, graphics, fonts, or even editable templates if you’re using a specific format like an ebook.
If you don’t have the necessary tools and resources you need to create your lead magnet, it will be difficult (or impossible) to do so. Not having the proper tools can also slow down the creation process, which means your lead magnet might not be ready in time for launch.
A lead magnet outline can be helpful if you are creating something more complex, like an online course or guide (the outline will help keep the project on track).
An outline forces you to think through your content and work out any kinks before moving forward. It’s also a great way to determine how long your lead magnet will be.
Once you have determined what your lead magnet will be and who it is relevant to, it’s time to get started on the actual creation process.
The content needs to be actionable, valuable, and useful to your target audience.
You need a lead magnet that will actually benefit your leads if you want them to become your future clients.
Once you have all of the components in place, it’s time to create a landing page for your lead magnet. This is where potential subscribers will go to learn more about what your lead magnet is and how they can get their hands on it.
A landing page is a vital part of the lead generation process. It’s the first thing potential subscribers see, so it needs to be eye-catching and persuasive.
Now that you have the content, you have to decide how it will be distributed.
This will ensure that everything looks polished and professional when it is sent out to subscribers.
Once your lead magnet is published, you should control its performance. Measure results and compare different lead magnet variations. Test, learn, and improve.
You should test and measure the results of your lead magnet to see which variation performs best. This will help you improve the effectiveness of your lead magnets in the future.
When you have a lead magnet that works well, it’s time to promote it. Share it on social media, in your email signature, and use digital marketing.
If people don’t know about your lead magnet, they won’t subscribe to your newsletter, etc. To maximize its effectiveness, you must promote it.
Your lead magnet should promise to deliver on something your audience wants or needs.
Come up with lead magnet titles that are intriguing and make your audience want to learn more.
Think about what problems your prospects are facing right now. Think about how you can help address them, and make sure this solution is something that will keep them engaged with you for the long term.
There are a number of different tools that you can use to help you come up with great lead magnet titles. Some popular ones include:
There is no one “sweet spot” when it comes to lead magnet length, but it all rather depends on the type of lead magnet you will make.
Your lead magnet should be long enough to provide value, but not so long that it becomes overwhelming.
Ideally, you should aim for a lead magnet a few pages long. Anything shorter than that, and you may not be providing enough value. Anything longer than that, and you risk losing readers’ attention before they have a chance to sign up.
There is a word count function in every word processor, which is simple to use.
This is a crucial step in formatting texts to make them easy to comprehend.
Breaking down your lead magnet into smaller chunks makes it easier to understand and take in for readers.
If your lead magnet is a list of steps in a process, for example, then including an image for each stage will help the reader visualize how it works and remember each one more easily.
Some popular methods of breaking up lead magnet content include:
This is especially important if you’re writing a long-form piece of content for one specific keyword.
To help your lead magnet rank higher in search engines.
Include target keywords in the title and throughout the document. Primary keywords should be included in the first paragraph of your lead magnet.
You can use many different tools to find relevant keywords, such as Google’s Adwords Keyword Tool.
Internal linking is the practice of including links within your lead magnet content that point to other pages on your website.
Providing readers with additional content is a great way to increase engagement and retention, plus help drive traffic to your other content.
Every chapter of your lead magnet document should include at least one internal link.
Some popular methods of internal linking include:
The format of your lead magnet should be chosen based on how you want it to look and feel.
Formatting your lead magnet is just as important as the content itself because it should be capturing at first glance. Only the formatting can secure that.
Your lead magnet document can take on many different formats including video, audio, PDF format, eBooks, or webinars/videos with slides (slideshare).
It doesn’t matter what format you use as long as you provide value to your audience. You just need to avoid confusing the reader by offering too many different formats.
Tools that can help with formatting include:
Include images or video content to explain concepts further if necessary.
Including images or videos is a great way to supplement your lead magnet content and keep readers engaged.
Your sources should be high-quality, relevant, and complementary to your topic.
You can also use videos as short descriptions that encourage people to download lead magnets or as an introduction to further content.
The tone, voice, and overall style will vary depending on the topic you’re covering in your lead magnet.
The tone and voice of your writing enhance the content itself. Also, it addresses the target audiences better because they can relate to it.
Be aware of two levels of adjustment. Firstly, in general, always make your lead magnet helpful, informative, and positive. On a more specific level, adjust the tone to your target audience. For example you can use more informal language on a popular topic but remain professional when the target audience are known to adhere to business jargon.
Opt for a simple, easy-to-read layout that is visually appealing.
When creating a lead magnet, it’s essential to consider how the content will be organized and laid out. This will help readers absorb the information more easily.
Make a plan, prepare different layouts to see which one looks best. Don’t forget about the visual hierarchy.
Leads should have no trouble finding more information about you or asking you any additional questions.
It’s a great way to provide more immediate customer support, and it can also help you collect leads. Chatbots are becoming increasingly popular, so adding one to your site could give you an edge over the competition, although nothing surpasses live support on chat.
You can add a chat widget to your lead magnet’s landing page. With LiveAgent, you can add live chat in a few simple steps:
And that’s all, it’s ready to help your customers!
Include a strong call-to-action (CTA) that tells your audience what you want them to do next and help shorten their conversion path.
A good call-to-action is a must if you want to keep all your lead magnet readers interested and ready to act.
This could be something as simple as “download now” or “read more,” but you need to make sure it’s clear that your lead magnet is ready for download.
In 2022, you definitely should pay attention to mobiles.
Mobile devices already make up a significant portion of web traffic, so you definitely don’t want to lose readers just because the file doesn’t work on specific devices.
You must optimize your lead magnet landing page and format the text to be readable on smaller screens as well.
There are certain tools that can help you optimize a lead magnet for mobile devices, such as Google Search Console or Mobile-Friendly Test.
Read over your lead magnet multiple times to ensure that it contains no spelling or grammatical errors.
It is of paramount importance that your copy contains no errors if you wish to establish yourself as an expert.
Double-check and send your team the final version of the content. If you don’t write in your first language then hire an expert to proofread your content, see if it sounds natural, and check for any errors.
The sign-up rate is the number of people who subscribe in exchange for your lead magnet divided by the total number of visitors to the page.
This metric can help you gauge how well your lead magnet is performing, so check it out regularly to see if you need to make any changes.
This is the number of people who have completed your lead magnet’s form divided by the total visitors to that page.
Return on investment (ROI) is the amount of money you make from your lead magnet divided by the cost of creating and promoting it, multiplied by 100 to give a percentage value.
The higher your ROI ( in other words, the more uplifts generated by your campaign) the better. So, always keep an eye on this number.
This is the percentage of leads who downloaded your lead magnet after signing up for it.
You can use this metric to determine if your lead magnet delivers on its promise and if people are taking advantage of what they signed up for.
The percentage of leads who engage with your lead magnet after downloading it (share on social media, comment, send you an email).
This metric can help you determine if people are taking advantage of what they signed up for and whether or not they want to share it further.
This is the percentage of leads who opened your lead magnet email.
It can help you determine how well your subject line catches people’s interests and convinces them to open the message.
The number of people who clicked on a link in your lead magnet email divided by the number of people who opened it.
If the click-through rate is low, it means that people aren’t interested in what you’re offering. As a result, you might need to rethink your lead magnet or how you’re delivering it.
This is the percentage of leads who decided to unsubscribe from future emails after signing up for your lead magnet.
If this number is high, it could be a sign that you need to make some changes to your lead magnet (be sure the content delivers on what it promises).
The quality of leads generated from your lead magnet.
This metric can help you determine if the leads you’re getting are high quality or not. You can track this by looking at conversion rate, signup rate, and engagement rate.
The average amount of time it takes for a lead to convert after signing up for your lead magnet.
This number shows you how long it takes for someone to take advantage of what they signed up for and whether or not leads are actually interested in your content.
There is no one-size-fits-all answer to this question, as the type of lead magnet you create will depend on your industry and what type of content your customers are most interested in. Make your lead magnets irresistible by ensuring that: The content is high quality and relevant to your target audience. The offer is enticing and relevant to your customers’ needs. The CTA is clear and easy to follow. The design and layout of the lead magnet are appealing and easy to navigate.
Once you’ve created a high-converting lead magnet, it’s essential to drive traffic to it. One way to do this is by including a link in your email signature or on your website. You can also promote your lead magnet on social media and include a call to action in your posts. When someone signs up for your lead magnet, you need to follow up as soon as possible. You can also include a bonus incentive for those who sign up within the first 24 hours or week, for example, after you launch.
The effectiveness of a lead magnet will vary depending on your target audience and what you’re offering. However, there are some key components that all effective lead magnets share. This article has walked you through the necessary steps of creating a high-converting lead magnet and offered some tips on making sure it stands out from the competition.
Your lead magnet should provide value and be free of charge. It’s vital that it includes clear calls to action and is easy to sign up for. Your lead magnet should also be relevant to your target audience and the topic of your blog. Last but not least, promote it heavily on social media and other channels in order to drive traffic to it.
You don’t have to do one because you can download our lead magnet checklist. It will guide you through all the steps required to create a lead magnet.
Yes, they are a great way to grow your email subscriber list and help you increase conversions.
Here are ours tips for creating a perfect lead magnet: Start with a firm offer. What’s the one thing your audience wants most? Give it to them in exchange for their contact information. Keep it concise. No one wants to read a long, drawn-out lead magnet. Instead, get to the point and deliver value quickly. Make it visually appealing. People are drawn to things that look pretty, so ensure that your lead magnet is attractive and easy on the eyes. Use effective copywriting. Hook your readers with an attention-grabbing headline and keep them engaged with persuasive content. Test, test, test. Don’t guess what works best, but track the performance of your lead magnet and optimize accordingly.
A free, sample chapter from a bestselling book on a relevant topic. An infographic with the top X steps to achieving a certain goal (an educational lead magnet). A downloadable lead magnet such as a short simple checklist PDF that helps people make sure they’re covering all their bases before beginning a given project (a cheatsheet lead magnet). A 30-day (for example) email course.
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