The Ultimate Guide To Improving Your Customer Experience

did you know that 7 out of 10 clients
will pay more for products and services
from a brand that knows how to offer
good customer experiences now you're
probably wondering if you are one of
those Brands listen even if you're not
today we will talk about a few
strategies and ideas on how you can
enter the land of amazing CX and make
sure that your customers praise every
interaction
are you ready fasten your seat belts and
let's go
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imagine a situation like this a customer
comes to a car dealership to buy a car
they even need the sales person have a
coffee look at the cars and to disappear
for three months however after that they
come back talk to another salesperson
and finally buy a completely different
car than they plan to at the beginning
of their buying process the riddle is at
which touch Point does the customer
experience CX come in the answer is at
each and every touch Point even when
they come back in another three months
for the car inspection
CX isn't a one-time thing not a one-time
experience it's continuous it's every
interaction your customer has with your
brand you know from the conversation
they have with your customer support
agents to when they make a purchase and
finally to the post purchase
communication they have with you
server experience is the impression your
customers have of your brand as a whole
throughout all the aspects of the
buyer's Journey this results in the way
they perceive your brand it also impacts
various factors like Revenue so by now
you're probably realizing how important
CX is and what a gigantic topic it is
therefore let's start from the beginning
the first thing you want to do is to
understand what your customers want and
expect from your business what drives
customers to come to you and purchase
your products understand it and you'll
know how to Market your products to
catch people's attention even more in
order to identify and understand
customers needs and expectations here's
what you can do review the most
reoccurring questions from customers run
customer satisfaction surveys conduct
social listening run competition
research we've actually got a video for
you on how to identify customers needs
I'll leave the link in the description
moving on you also want to make sure you
provide high quality products services
that exceed customer expectations
customers expect high quality products
and services from businesses if you want
to improve your customer experience then
you've got to ensure that your products
and services are reliable effective and
meet customers needs that's obvious
however making sure that your products
are of the highest quality will always
result in Greater satisfaction for your
customers of course we're talking more
about exceeding your customers
expectations here through marketing the
price of your products or services and
the way you communicate with your
customers you can create a certain
expectation them about your product or
service exceed the expectations and your
customer satisfaction levels will be so
high you'll need a ladder to climb on
now the truth is even if you do provide
high quality products and services it
won't get you that far if you're not
offering excellent customer service your
brand needs to stand out and you can do
that with superb customer service you'll
need a customer service strategy meaning
a thorough plan including the channels
and the ways you will talk to your
clients and a part of it should be a
clear idea of how you're going to speak
to your customers and handle the
response rates common questions and
issues having a clearly constructed
strategy makes it easier for both your
employees and clients people inside your
company will get a guide on how to
approach your customers and your clients
will get astonishing service each and
every time I know I've already talked
about this several times however let's
do a fast recap a crash course and how
to take care of your customer service
first things first you have to know
which channels your customers are using
do they like email or do they prefer
using live chat you can figure that out
by adding a question at the end of your
conversation with a customer or sending
your surveys by email or by diving into
Google analytics data the second thing
is speed and personalization be quick to
respond to customer inquiries and make
sure they feel free from talking to an
automated machine and lastly train your
customer service team making sure your
team is trained is a great way to ensure
quality customer service that's a brief
shortcut but I'll leave the full video
in the tab above for you creating
seamless and convenient customer
experience when interacting with a
business customers expect a seamless and
convenient experience therefore you've
got to make it easy for them to find
information make purchases and get
support when they need it let's take a
look at an example of a company that
does this remarkably well Apple I know
we have some Android fans here however
just give me a sec you see apple is so
committed to turning itself into an
experience for Apple customers that even
its employees no longer refer to their
stores as stores more like a Town Square
their customer experience strategy
focuses on super persuasive yet simple
marketing their products speak for
themselves they also share their brand
message through stories which not many
companies do this is how they engage
with their customers instead of telling
them they show them they evolve their
brand around CX and they make sure that
even the least used features are
provided for when it comes to design and
strategy of their CX with customer needs
and expectations constantly shifting
businesses need to adapt to the ongoing
changes no customer is going to stray
around if your brand doesn't evolve and
adapt to the changes that have become
expectations marketing isn't what it
used to be and is it even what it is now
it's constantly changing and with that
your product or service needs to evolve
as well I mean just imagine if the
telephone didn't involve we'd still be
clinging to a curly wire change can be
scary but it's the way to go and you
might just see more benefits from it in
the long run however knowing why you
need to change is a key aspect therefore
these tips can help you with that you
can gather customer feedback to know
what your customers actually expect and
what you need to improve conduct social
listening is always a good way to go to
stay on the market trends run customer
satisfaction surveys to know if your
customers are actually satisfied with
your product or service and what changes
could be made to up your customer
satisfaction loans run competition
research you always want to know where
you stand compared to your competitors
and what you could do to better up your
game so yes customer experience is a key
aspect of any business and improving it
can help build trust and loyalty with
customers which ultimately leads to
increased sales and profitability and
now you know five ways to help you
improve your CX see you soon
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thank you