The video discusses the importance of customer experience in e-commerce and provides eight ways to improve it. It mentions that a positive customer experience contributes to customer loyalty, repeat purchases, and increased sales. The video suggests using chatbots or live chat agents for better customer service, ensuring an organized and easy-to-navigate website, providing clear FAQs and contact information, implementing a strong email marketing strategy, offering incentives like discount codes or coupons, promoting promotions prominently, maintaining a blog to establish expertise in the niche, and extending the customer experience beyond the website through social media and targeted ads.
customer experience is vital for your
business success and development and as
an e-commerce entrepreneur you don't
need to have a beautifully designed
interior a playlist and smiling
assistance e-commerce is different from
in real life experience and there is
something else you need to make your
customers happy and in this video we are
going to see exactly how to improve
customer experience and get your clients
to love your store my name is Matthew
you're watching Thrive with salvia
customer experience is extremely
important just look at some data 86
percent of people won't go back to the
brand they had too bad experiences with
49 of customers said to have left a
brand because of unpleasant experiences
sixty percent of consumers report that
they will become repeat buyers after
personalized purchasing experience
you sure don't want to miss out on
customers and profits they can bring so
let's take a look at eight ways you can
make the customer experience more
pleasant and cook your customers number
one chatbots or agents do you ever go on
a website and have an automated chat or
real live chat feature pop up on your
screen or an inside bar they can be
annoying for sure but they also can be a
big part of how to create a great online
shopping experience according to IBM
chat box cut down customer service
requests by 30 all while increasingly
becoming more customer-centric and
humanized to handle customer questions
and needs a consultancy found that 79 of
potential customers prefer live chat due
to the immediacy of response it offers
compared to emailing or messaging a
business on social media it has also
been reported that 79 of companies are
seeing increased customer loyalty and
sales due to real chat agents so if
you're making your money through online
businesses look into implementing
software or plugins that can enable chat
Bots or live chat agents onto your site
those who don't like them can simply
close them but everyone else can benefit
from the feeling of someone at the ready
to answer questions or give information
number two organization ease of
navigation a messy unclear website is
not fun it causes stress on potential
customers that's why it's important to
ensure your online store has easy to
follow menus and sidebars whichever you
prefer for a simple navigation an
organized layout that makes sense allows
customers to find information and items
easier making them trust your business
customers will leave your page if your
website has finicky sub menus broken
links or a confusing design number three
clear FAQs plus contact information if
customers have questions they'll want
answers so when designing your website
make sure you have a contact section
where customers can either write in a
message and email it to you or see your
business contact information to make
things better adding an FAQ section to
answer frequently asked questions is
also an important aspect of how to
create a great customer experience the
FAQ section lowers the influx of
questions and inquiries so customers
support will be a bit easier number four
have a strong email marketing strategy
from order confirmation emails to
shipping information emails make sure
emails related to your business
operations are optimally designed and
automatically deployed so customers know
the status of their order at any time
make sure your sales or customer service
team has informative emails to follow up
with visitors or inquiries your
marketing team also needs to have email
campaigns for sales specials and new
products or services that are deployed
on a regular schedule or Cadence so
customers have eyes on your brand
regularly number five remember remember
that incentives are always great ever
get that pop-up window on a site asking
you to sign up for a site account to get
10 or 20 of your first order this is a
popular incentive that e-commerce sites
use discount codes or coupons are always
an essential part of how to create a
great customer experience people love
savings and exclusives
incorporating these incentives will help
your customers scene and feel
appreciated number six make sure promos
are first in mind let everyone know
about promotions just like stores in
real life have big banners for promos
and Deals you need them online too
utilize the first half of any home page
to drive calls to action to get visitors
to explore new categories or items or
know about new promotion codes for a
checkout process number seven get plugin
a Blog allows you to share information
about topics your target audience might
have interest in this in turn could
establish you as a voice of authority in
your Niche viewers will be able to take
away valuable information from your
company and we all knowledge is
priceless number eight go beyond the
website there are so many different
channels to extend your branding aside
from the emails noted earlier social
media also plays a huge Factor because
while social media is its own thing the
targeted ads you run on social media and
the content that you put out can
continue to draw in customers even when
someone isn't physically on your website
anymore targeted ads can help remind
customers of something they've left in
their shopping cart or looked at but
didn't purchase but be careful with
overloading paid ads as reported ninety
percent of customers find targeted ads
to be annoying you can still extend the
customer experience with good social
media content though don't you know how
to make your social media accounts work
for your business Sylvia can your
business accounts professionally created
and promoted from launch and design to
stunning content and advertising with
Sylvia email marketing social media
marketing blog optimization and much
more can be a breeze book a free
consultation here and learn how our team
of professionals can ease and elevate
your business like one two three I hope
you found this video useful and you know
how to improve customer experience in
your online store for more profits and
happy customers make sure to give this
video a thumbs up and subscribe to our
Channel leave your feedback and
questions down below and I'll see you
soon bye
Customer experience is vital for the success and development of your business. As an e-commerce entrepreneur, it's important to understand that creating a great customer experience goes beyond having a beautifully designed website and smiling assistance. In this blog post, we will explore eight ways to improve customer experience and get your clients to love your store.
Implementing chatbots or live chat agents on your website can significantly enhance the online shopping experience. According to IBM, chatbots have reduced customer service requests by 30% while becoming more customer-centric and humanized. A consultancy found that 79% of potential customers prefer live chat due to its immediacy of response. Consider implementing software or plugins that enable chatbots or live chat agents for better customer support.
A messy and unclear website can cause stress on potential customers. Ensure that your online store has easy-to-follow menus and sidebars for simple navigation. An organized layout that makes sense allows customers to find information and items easier, building trust in your business. Avoid finicky submenus, broken links, or confusing design that might drive customers away.
Customers often have questions and they want answers. Make sure your website includes a contact section where customers can write in a message or view your business contact information. Additionally, adding an FAQ section to answer frequently asked questions can lower the influx of inquiries, making customer support easier.
Optimally design and automatically send emails related to your business operations, such as order confirmation and shipping information. Keeping customers informed about the status of their orders can enhance their overall experience. Moreover, your marketing team should also deploy informative emails for follow-ups, sales specials, and new products or services. Regularly engaging with customers via email campaigns can keep your brand on their radar.
Incentives always work wonders. Offer discounts or exclusive coupons to show appreciation to your customers. Incorporating these incentives into your online store can help customers feel valued and appreciated.
Just like stores in real life have big banners for promotions and deals, your online store should do the same. Utilize the first half of your homepage to drive attention to promotions and encourage visitors to explore new categories or take advantage of promotion codes during the checkout process.
A blog allows you to share valuable information about topics that your target audience might have interest in. Establish yourself as a voice of authority in your niche by providing valuable content. Knowledge is priceless, and viewers will appreciate the information they can take away from your company.
There are many channels to extend your branding, and social media is one of them. Utilize targeted ads on social media platforms to reach potential customers even when they are not actively browsing your website. Be cautious not to overload paid ads, as customers might find them annoying. Additionally, good social media content can continue to engage customers and remind them of your brand.
Improving customer experience in your online store is essential for attracting and retaining customers. By implementing these eight strategies, you can create a more pleasant customer experience, increase customer loyalty, and ultimately drive more profits for your business.
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