Bringing all of your marketing efforts in-house can sound super appealing.
While the idea of having more control over your marketing strategies may entice you to consider
building your very own in-house marketing team, these benefits aren’t always what they seem.
That’s why we’re covering the challenges of in-house marketing in this video. So,
stick around to get the full picture of what it takes to build your own internal team!
Challenge #1: Higher costs You might be thinking,
“Wait — there’s no way! Hiring an in-house team is definitely cheaper than hiring an agency!”
Well, that’s not really the case. Actually, saving money on marketing efforts by building
an in-house team is one of the biggest misconceptions about in-house marketing.
The truth is — an in-house marketing team can be expensive to build and maintain.
Let’s say you want to launch campaigns for SEO, social media,
and email. You might think that one person can handle all of your campaigns, but there’s
a lot more than meets the eye in marketing! At a minimum, you’ll need to hire at least
three employees — an SEO specialist, a social media specialist, and an email specialist. All
three of these roles have an average annual salary of $40,000. That’s a total of $120,000 a year.
Now, let’s say you want to hire a digital marketing manager to oversee your campaigns.
That’s another average annual salary of $60,000. Now, you’re up to about $180,000
a year to run three marketing campaigns. And it’s important to note that with this
approach, you’ll only have one employee working on each strategy, which could make it incredibly
difficult for them to manage all aspects of your campaign. A larger team with multiple people
gives you the support you need to implement multiple campaigns and track your results so
you can earn the highest possible ROI. Whether you want to start creating custom content or
redesign your website, a larger marketing team can help make that reality possible.
So, you’ll likely want to hire two to three more employees for each strategy
to get the best results for your company. With a team of six specialists and a manager,
you’re looking at costs of more than $300,000 a year for just three marketing
campaigns. Not to mention everything else that comes with hiring an employee,
such as benefits like healthcare, PTO, and more. And that’s just hiring employees. You’ll also
need to consider investing in the technology they’ll need to do their job, like computers,
additional office space, and any marketing tools or software. More on that in a bit.
Now let’s compare these costs with an experienced digital marketing agency. On average,
digital marketing services from an agency start at $2500 a month, or $30,000 a year.
When you partner with an agency like WebFX, you’ll get access to:
Personalized strategies for multiple digital marketing channels
A team of over 500 digital marketing specialists In-house marketing software and technology
And so much more
Those are massive cost savings and benefits for your company!
Challenge #2: Building a tech stack It’s no secret that you need technology
to drive revenue with digital marketing. To improve your marketing tactics and invest in
the right strategies, you need access to data. And to get that data, you need marketing technology.
This tech can include a variety of tools, like analytics platforms,
customer relationship management software, customer data platforms, and more.
If you’re new to digital marketing or aren’t very tech-savvy, it can be confusing to find
the right tools for your company. Not only can it be tricky to find
the right tools and build up a tech stack, but you’ll also need to know how to use those tools.
For example, you’ll need to know how to set up the platform, migrate your existing data,
and interpret the new data from your campaigns. And you have to get all of your tools working
together. Otherwise, you’ll have disjointed data. You or your team will need to have the expertise
to analyze all of that data and identify insights that enable you
to improve the ROI of your campaigns. And this process can be extremely
time-consuming. Many companies spend tens of thousands of dollars just to get these
tools implemented and it can take several months until your tools are up and running — even with
the help of an expert. Not to mention how much time you’ll spend listening to sales pitches,
watching demos, and signing contracts. And I didn’t even mention the costs involved
in building a tech stack yet. Some businesses spend upwards of $100,000 per year on just a
CRM platform. A lead management and tracking tool can cost around $24,000 a month, call
tracking software can cost an average of $3300 per month, and email marketing tools can cost you
upwards of $4500 a month. And those costs will continue to rise as you build your tech stack.
So, what can a digital marketing agency bring to the table when it comes to tech? Well, at WebFX,
our digital marketing plans give you access to our own in-house marketing software and CRM platform.
And the best part is, our team can take the weight off your shoulders by helping you get
the software set up and by implementing custom integrations with tools you’re already using.
Oh, and did I mention that our digital marketing experts can also assist in analyzing your data
and optimizing your strategies? We take care of everything so you can
focus on the tasks that matter most to you. Challenge #3: Industry knowledge and expertise
While your team is no doubt experts at what they do, in-house marketing does add a whole new layer
of skills you and your team will need to master. The digital marketing industry is constantly
changing with new search engine algorithms, tool updates (like Google Analytics 4),
new advertising methods, and more. You and your team will need to keep up with these
trends to stay ahead of your competitors and ensure your strategies are successful.
And keeping ahead of all the new tech and trends is easier said than done.
Time spent reading up on the latest trends or learning how to use the newest
advertising platform is time spent away from completing everyday tasks for your business.
For example, platforms come and go and new ones often pop up. Just look at how the AI landscape
has exploded with new tools. Now your team will need to spend time researching the newest
platform, figuring out if it’s actually worth your time, learning how to optimize your strategies
with it, and then implementing those changes. That’s a lot of time and effort you could put
towards higher-impact projects and strategies. So, how can outsourcing your digital marketing
efforts help you stay ahead of the curve? At an agency like WebFX, we have hundreds of experts
in all different areas of marketing who continue to expand their knowledge in their chosen subject
areas. If you have a question, there’s a good chance our experts have an answer for you.
We’ll continue growing our industry knowledge, analyzing your competitors,
and planning your next steps to stay ahead. Plus, your account manager is always on
hand to keep you informed, answer any questions that may pop up, and talk through
your strategies any time you need. That means you can sit back, relax,
and focus on your other business tasks with peace of mind while you watch the revenue roll in.
Deciding how you want to implement your marketing strategy is a really important decision. While
in-house marketing does come with its own range of benefits, outsourcing your efforts to an
experienced digital marketing agency could make more sense for your company’s budget and goals.
If you want to learn more about the digital marketing services at WebFX and how
our team can help you drive more revenue, don’t hesitate to get in touch with us!
Well, that’s it for this video. Thanks for watching and see you next time!
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