Customer

Customer is a person or company that purchases the products or services of an organization. Customers are the primary focus of companies that compete for his attention. For this purpose, they use marketing and sales campaigns, promotions, loyalty programs and improve customer service.

To increase customer satisfaction, first of all, listen to them. Thanks to this, I know what our customers like about the way our company works and what doesn't. Feedback, both negative and positive, should have an impact on shaping the company's activities. In addition, for the customer to be satisfied, he must be provided with excellent customer service, and also exceed his expectations. Thanks to this, we will build a relationship based on trust and loyalty.

If you want to ask customers for feedback, you have several options. First, you can do this at the end of the conversation you have with him, regardless of the channel on which the discussion is taking place, or you can send a dedicated email on the matter. An important issue is to choose the form of obtaining feedback - it can be a general survey, detailed survey or a request for comment. It all depends on what information you care about and at what stage of the purchase it is obtained.