In order to break down the barriers to selling your products or services, make your customers feel comfortable about your company. Customers in a store feel safe, because they can actually see the store and touch products they buy, they are not afraid to be ripped off. But on the other hand online buying is different. Anyone can create a website and start to sell via internet. Unfortunately it is an easy way how to scam people out of money. Customers don´t know who is the person that owns the web site. Make you customers feel more comfortable, provide them feeling of safety by doing the following advice.
1. Have a contact page
If you have a contact page with company information, the customers start to believe your company is real and well grounded. By providing phone number and answering potential calls you can build trust with your customers.
“To be trusted is a greater compliment than being loved.”
2. Have a professional site
The first impression is crucial, it can mean loosing or getting the sale. If your design looks professional and is user friendly, you have the higher chance to sell something because visitors will feel more comfortable.
“People ignore design that ignores people.”
3. Use customer testimonials
If customers compliment you, let other people know about it. Place customer testimonials on your website on a visible spot, where customers can easily peruse them. This can raise the comfort level of new customers.
“Nothing influences people more than a recommendation from a trusted friend.”
4. Offer money-back guarantees or free trials
You show respect for the customer and you also demonstrate confidence in your products, if you promise to give customer´s money back if he is not satisfied. Try to offer a free trial period for your service or product, too. People will feel safe and this will increase your sales.
5. Show your interest in meeting customer’s needs
Firstly you need to find out what is the need of your customer. How? By listening to what customer has to say (phone call, online chat). Once you have identified the need, you can offer services that solve the problem and produce satisfaction. The customer´s comfort level will increase.
If you give your customers a high level of comfort, quality and honesty, you will have greater chance of repeat business. Building a loyal and solid customer base is the most important pillar of doing business today.
It’s all about reducing customer effort
Your customers want to use Facebook, Instagram, and Twitter for customer support. Give them what they want with LiveAgent. You won’t regret it.
Don’t forget to make your customer feel comfortable!
To improve marketing, speak to customers in a friendly and relatable tone, use casual subject lines, and provide excellent support and easy navigation on your website.+
Set clear customer service standards, create a customer journey map, design for the journey, provide easy contact options, offer multiple points of contact, create a culture of excellence, and use tools to boost speed and efficiency.
Train teams in customer experience communication to improve sales and service. Good customer service requires responsiveness, competence, and consistency. Invest in customer loyalty for increased profit. SOPs and flowcharts can standardize customer service processes.
Effective design, fast loading speeds, accessible support, high-quality visuals, seamless checkout, social proof, optimized search, personalization, and product tours are key to improving the user experience of an eCommerce website.