In order to break down the barriers to selling your products or services, make your customers feel comfortable about your company. Customers in a store feel safe, because they can actually see the store and touch products they buy, they are not afraid to be ripped off. But on the other hand online buying is different. Anyone can create a website and start to sell via internet. Unfortunately it is an easy way how to scam people out of money. Customers donยดt know who is the person that owns the web site. Make you customers feel more comfortable, provide them feeling of safety by doing the following advice.
1. Have a contact page
If you have a contact page with company information, the customers start to believe your company is real and well grounded. By providing phone number and answering potential calls you can build trust with your customers.
โTo be trusted is a greater compliment than being loved.โ
-George MacDonald
2. Have a professional site
The first impression is crucial, it can mean loosing or getting the sale. If your design looks professional and is user friendly, you have the higher chance to sell something because visitors will feel more comfortable.
โPeople ignore design that ignores people.โ
-Frank Chimero
3. Use customer testimonials
If customers compliment you, let other people know about it. Place customer testimonials on your website on a visible spot, where customers can easily peruse them. This can raise the comfort level of new customers.
โNothing influences people more than a recommendation from a trusted friend.โ
-Mark Zuckerberg
4. Offer money-back guarantees or free trials
You show respect for the customer and you also demonstrate confidence in your products, if you promise to give customerยดs money back if he is not satisfied. Try to offer a free trial period for your service or product, too. People will feel safe and this will increase your sales.
5. Show your interest in meeting customerโs needs
Firstly you need to find out what is the need of your customer. How? By listening to what customer has to say (phone call, online chat). Once you have identified the need, you can offer services that solve the problem and produce satisfaction. The customerยดs comfort level will increase.
If you give your customers a high level of comfort, quality and honesty, you will have greater chance of repeat business. Building a loyal and solid customer base is the most important pillar of doing business today.
Itโs all about reducing customer effort
Your customers want to use Facebook, Instagram, and Twitter for customer support. Give them what they want with LiveAgent. You wonโt regret it.
Donโt forget to make your customer feel comfortable!
How to build a customer engagement strategy
A solid customer engagement strategy is crucial for businesses to establish meaningful relationships with their customers. It involves consistently interacting with customers through various channels to understand their needs and reinforce relationships. Tips for building a successful strategy include defining the voice of your brand, promoting it online, focusing on personalization, creating desired content, and being authentic and genuine. Personalization is a key aspect, allowing companies to tailor experiences for customers and make them feel valued. Businesses can collect customer data to enhance personalization and engagement.
How to build a customer engagement strategy
Customer engagement is key to building meaningful relationships and increasing loyalty, which translates into more revenue. As an eCommerce brand, suggesting relevant products throughout the customer journey can enhance engagement. Providing quality content based on customer preferences can also help keep them engaged before and after purchase. Being authentic and genuine is crucial as customers can easily tell when a brand is insincere. Creating user-generated content is a great way to increase authenticity and engagement. A well-thought-out customer engagement strategy is essential to establish a meaningful connection with customers and improve long-term business success. Defining your brand voice, engaging with your customers on a personal level, and involving your staff can all help to strengthen customer relationships.
How to win back a disappointed or angry customer: 8 proven tips
Customer service is crucial for any business, and it's important to have a solid team in place to handle customer complaints effectively. LiveAgent offers customer satisfaction software for small to medium-sized businesses, along with helpful tips on how to handle angry customers. One of the most important strategies is to stay calm, listen to the client, identify with their problems, offer a sincere apology, and take the initiative to solve the problem as soon as possible. By following these steps, businesses can regain the trust of disappointed or angry customers and improve their reputation.
7 ways to improve customer satisfaction by using video
The use of personalized video content is important in showing customers that their needs are taken seriously and can increase conversions. Training your team on customer satisfaction best practices and using video to empower them can also improve service and sales. Saying "thank you" in a personalized video can leave a lasting positive impression on customers. However, it's important to come across as genuine and sincere. Overall, utilizing video in customer service and marketing efforts has the power to transform customer experiences.
