Inbound Marketing for B2B Businesses | Apply These Tips!

are you a b2b business are you
interested in learning more about
inbound marketing then this video is for
you inbound marketing is a strategy that
fits perfectly with b2b businesses email
marketing seo social media and content
marketing are some of the best inbound
marketing strategies for b2b businesses
and we're going to explain them all to
you in this video we'll show you how to
choose the ones that best fit your brand
and how to successfully apply it hi my
name is shannon and here on inbound
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to choose the best strategy for your
business first we'll take a look at the
most effective options that we have the
first strategy that we're going to look
at is email marketing 93 of inbound
marketing professionals use email to
communicate with their audience yes it
is one of the oldest channels but it's
also one of the most successful ones
email marketing helps turn subscribers
into leads and clients b2b clients look
for realistic and positive return on
investment solutions so in order to
satisfy them your emails should focus on
themes like resources investment and
time benefits another good strategy that
you can apply with email marketing is
reminding your potential clients about
you by sending monthly or quarterly
newsletters to your database about new
content news or special offers this can
increase your website traffic and your
sales opportunities in order to optimize
your b2b email marketing put these tips
into practice
write attractive subjects this is one of
the most important steps because it
determines if someone will open your
email or not grab your contact's
attention by using an engaging subject
line add just one call to action if you
add several ctas to your emails you'll
confuse your subscribers because they
won't know where to click and you'll get
the opposite effect of what you're
looking for so add just one clear and
effective cta to reach your goal segment
your emails not every type of email will
be appropriate for every customer you
have on your database they can be on
different spots of the marketing funnel
or looking for different solutions
remember quality over quantity send less
emails but ensure those that you do send
reflect your interest in your customer
and prove to them that you know what
they're interested in create responsive
designs including dark mode adaptations
if the users can't see their emails
properly all your effort will be thrown
away so make sure that they can be read
in different devices and settings seo
search engine optimization is a
fundamental part of inbound marketing
strategy because it allows you to be
present and visible to users when they
make searches about their needs related
to your brand seo strategies evolve as
google's algorithm does nowadays the
focus has passed from keywords and
metadata to understanding the user's
intentions but creating quality content
that responds as best as possible to the
basic needs of the user always works by
following the next few tips you'll be
sure to improve your seo strategy for
b2b marketing
first of all update your content besides
publishing new content a good idea is to
update or add new sections to your old
content this way you can update the old
information stay fresh from the content
you have or solve technical problems
such as broken links create related page
groups this new seo strategy consists of
creating a pillar page about a certain
topic then linking it to several related
pages so the pillar page works as
essential information about a specific
topic and lastly organize your blog or
page content through categories and
labels this allows both users and search
tools to easily understand how the
content is structured and have easy
access to the page they're looking for
content marketing quality content is key
to b2b marketing strategies the idea is
to have several pieces of content that
are adapted to different client profiles
in order to attract users and show how
your brand can help them so what kind of
content is the best well there are a few
different types that you can try
like blog articles they bring quality
traffic to your site and increase your
website's organic visibility you can use
your blog as a platform to do guest
posting strategies and include articles
videos tutorials infographics and more
ebooks are a great lead generation
strategy too they're only valuable if
they help solve a problem your target
audience is having finally videos and
audio visual content have become more
and more popular in every type of
marketing including obviously b2b
marketing tutorials and product
demonstrations are usually a hit make
sure to optimize descriptions and tags
to improve your youtube positioning
social media finally let's talk about
social media as you know social media
allows you to connect with your
potential clients where they're active
they increase your content's reach and
your seo by creating incoming links to
your site also the quality of the views
from social media is high they usually
generate over five minutes of view time
on a website twitter and linkedin are
the two most used social networks for
b2b marketing if you want to improve
your presence in both of them take a
look at these following tips
show your personality your social media
brand should be as personable and
unmistakable as your logo because it's
also part of your brand image create
conversations it's important that you
use your social media platforms to be in
touch with your clients not just to
share your messages share content with
your followers users posting about your
brand also known as user generated
content is a great way to create content
without investing in it and will help
your clients to identify themselves
closer to you show off your team share
real pictures of your office and the
daily life behind the scenes people like
to be connected with other people even
with b2b marketing now let's review some
general advice that you can apply to any
social network
first of all and most importantly offer
valuable content that is relevant and
make it personalized the quality of
content and its adaptation to the buyer
persona is the most important factor in
succeeding with your b2b marketing
remember that you focus on businesses
not people we're most interested in
people according to their position in
their business find the decision makers
and understand how they work so that you
can target them check your web analytics
they can show you very valuable
information about marketing results
monitoring traffic and conversions
frequently help you understand your
visitors better and how you can improve
conduct a b testing finding the best b2b
inbound marketing strategy is a matter
of trial and error try different
channels and platforms and check the
results do a b testing with different
factors to better optimize your strategy
optimize your call to actions you should
add clear and concise call to actions in
your site to attract visitors and push
them to take the next step the buttons
must be very visible so use the best
size color and placement to reach the
best possible results and lastly
redesign your landing pages they are the
key tool to converting visitors into
clients optimize your landing pages as
much as possible using the results from
your analytics and a b testing you'll
see that even the tiniest details like
changing the design or explaining the
benefits of a product differently can be
the key to reaching your objectives and
that's it for today i hope that you
found this video helpful and it helped
you better understand and design your
b2b marketing strategy make sure to give
us a like if you enjoyed this video and
if you want to keep learning about
digital and inbound marketing be sure to
subscribe to inbound explain thanks for
watching and we'll see you in our next
video
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