Learn how to improve your email marketing strategy in just 100 days. Discover tips for increasing open rates, personalizing messages, segmenting your audience, and testing different approaches. Automate your email campaigns and achieve higher click-through rates with this actionable strategy.
This video discusses email marketing strategies to improve open rates and click-through rates. It emphasizes the importance of scrubbing email lists to remove unengaged subscribers, personalizing email messages for higher open rates, segmenting the audience for targeted messaging, testing different strategies to optimize conversions, and automating trigger-based emails. Overall, the video provides practical tips to implement an effective email marketing campaign.
Do this email marketing strategy for a hundred days.
Are your emails actually getting open?
Are your subscribers actually clicking
on the content you're sending?
If they're not getting open,
and your click-through rate is just in the gutter,
it's time to change things up.
89% of markers use email
as their primary channel for lead-generation,
and 22% of markers actually report click-through rates
of over 20%, versus the industry average of 10.69%.
So, if you want sky-high click-through rates,
You just have to execute the right strategy.
And there are a ton of different reasons
to start off a new email campaign.
Maybe you want to reengage previous leads,
or promote a new product or service,
or simply just share content
that you have just written with your audience.
Regardless of your intent,
and what you want your subscribers to do,
you have to use the right strategy.
And here are few simple steps
that you need to implement ASAP,
for the next hundred days,
so that your email campaigns can be successful.
Step one, scrub your list.
Here's the thing.
You want your list to keep growing bigger and bigger, right?
If you keep sending emails to people
who don't open up your email,
even if they don't mark it as spam,
even if they don't unsubscribe,
but if they don't open up your email.
So offer solutions like Gmail and Outlook,
will start putting your emails in other people's spam boxes.
So you want to unsubscribe.
In other words, scrub your email list,
remove people that don't engage with your email list.
It's the easiest way to get your emails delivered
in the inbox for everyone, because, here's what's happened.
If you send me 10 emails, and I don't open it,
and then you send my buddy John 10 emails,
and he doesn't open it, and you keep doing that,
but then you send Betty emails, and she's been opening them,
but majority of your list doesn't open them.
People like Betty, even though
she's been opening up your emails,
those emails start going into her spam box,
or the promotions tab.
So, you want to make sure that you're scrubbing your list,
so that way, people like Betty always get your emails.
Step two, personalize your messages.
We found that, when we personalize our subject line
in our emails, we get open rates of up to 74% more.
So, you can do little things like putting the person's name
in the subject line, right?
That's an easy way to personalize it.
Or you can make your subject line all lowercase.
See, when someone's sending you a business email,
a lot of times, they use the correct capitalizations,
and punctuations, but when a buddy just sends you an email,
it's just short, to the point.
A lot of times, it's sloppy,
but those kind of subject lines,
they get a lot of opens, such as, like,
if I have a buddy named John, and then I saw something cool,
my subject line will be like, John, check this out.
It's short, it's simple,
but I know my buddy John will open it.
Think about sending emails like that,
with those kind of subject lines,
'cause it gets much more open rates.
But don't bait them.
Don't be like, John, this is the best thing ever,
when you're sending them something
that's not really that great.
Step three, segment your audience.
32% of marketers say segmenting their email database
is one of their organization's top objectives
in the next 12 months.
When you segment your email list, you can do things
like, buyers versus non-buyers, people who have added things
to their cart, but have not completed.
We found that, when you segment,
you generate more revenue, versus non-segmenting.
For example, if you're already a repeat buyer,
and you're on my email list,
why would I send you the same email I would send someone
who hasn't ever made a purchase?
You'd be like, I already bought that.
Why are you sending me an email on that?
That's why segmenting is really important.
Step four, test, test, and test some more.
Test out copy.
Test out your design and button variations.
More than 50% of markers
use A/B testing to boost conversions.
Look, just because I'm telling you
what's working for our clients at our ad agency,
NP Digital, doesn't mean it's always going to work
a hundred percent of the time.
You have to test, because it's a little bit different
for every single industry, and every type of list.
And if you just want my team to do all this testing,
and email marketing for you, check us out at npdigital.com.
Step five, automate when you can.
Trigger-based emails are super-effective.
Open rates for trigger emails can be highest,
49% from what we've seen, such as, they buy this.
You may send another email, with a upsell or a downsell.
That's a really effective trickle-based email.
Now, if you have any questions, leave a comment below.
If you enjoy this video, like it, share it,
tell people about it.
Thank you for watching.
Email marketing is a powerful tool for lead generation, with 89% of marketers using it as their primary channel. However, if your emails are not getting opened and your click-through rate is low, it's time to switch up your strategy.
To achieve sky-high click-through rates, you need to execute the right email marketing strategy. Here are a few simple steps that you can implement to make your email campaigns successful:
Sending emails to subscribers who don't engage with your content can lead to your emails being marked as spam or put in the promotions tab. By removing non-engaging subscribers from your list, you improve deliverability to engaged subscribers.
Personalizing your subject lines and content can significantly increase open rates. Consider using the recipient's name or using a more casual, lowercase subject line to grab attention.
Segmenting your email list allows you to send targeted content to specific groups of subscribers. By tailoring your messages to their specific interests and behaviors, you can generate higher revenue and avoid sending irrelevant content.
No two email campaigns are the same, so it's crucial to test different elements like copy, design, and button variations. A/B testing can help you identify what works best for your specific audience and industry.
Trigger-based emails, such as follow-ups after a purchase, can be highly effective. Automating these emails ensures timely and relevant communication with your subscribers.
If you follow these steps and implement them consistently for the next hundred days, you can improve your email marketing strategy and achieve sky-high click-through rates.
Customer Support Impact:
A successful email marketing strategy can have a significant impact on customer support. By providing targeted and relevant content to your subscribers, you can address their specific needs and concerns. This can lead to fewer support inquiries and a more satisfied customer base. Additionally, by automating certain emails, you can provide timely information and assistance to customers, enhancing their overall experience with your brand.
Take the necessary steps to optimize your email marketing strategy and see the positive impact it can have on your business and customer support.
Personalized marketing through tailored content and emails to specific segments is crucial for improving customer experience. Consistent design and posting schedule, along with backlinks and relevant subject lines, can increase web traffic and brand awareness. Gated content and new blog post templates can engage subscribers, while webinar sneak peeks generate interest. Overall, these strategies enhance marketing effectiveness.
Effective email marketing involves using language and formatting elements like bullet points, personalization, and images. It is important to provide valuable content consistently while avoiding overwhelming recipients with too many emails. Creating relevant email lists, using good content and high-converting templates are prerequisites for nurturing an audience effectively. Examples of successful email templates include those from Uber, Tasty X Buzzfeed, Flock, Headspace, Starbucks, Airbnb, Aesop, and GAP. Using an email marketing tool like SendX can make the process easier and more efficient.
Tips for writing effective promotional, survey, and e-commerce emails: keep subject lines simple, use attention-grabbing headlines, personalize the content, and include strong CTAs. Try SendX for automation and affordability.
Focus on important goals to avoid underperformance in email marketing campaigns. Use templates for pre-sale, product sale, last chance, coupon, and upselling/cross-selling emails.
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