The desire to own a home or any other type of real-estate is inherently human. The majority of the population have purchased or will purchase their new property from a certified real estate agency or an agent. That equates to massive numbers of valuable prospects. But the days when it was enough to have an appealing display of properties on the window of your agency are seemingly long gone. Of course, it is still necessary to have that, but a significant part of the buying public is shifting their attention online.
Purchasing products online can be difficult. The main reason is that you cannot view the products in the real-world before making a decision. It is even more stressful to purchase a property this way. You want to be able to interact with, check each room, read the contract, and generally have your questions and concerns answered by the realtor immediately. The phone is a good way to do that, but live chat is a more convenient and productive option for online communication.
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The so-called window shopping was an opportunity for a potential buyer to check the properties on a real estate agency’s displays. The chance of catching the attention of the prospect was redesigned online as well. It has been observed that to catch a prospect’s attention, the time to do that is between 5-10 minutes.
Timed and strategically positioned proactive chat invitations on pages that routinely generate high traffic numbers, for example, a pricing or product page.
Even though live chat is primarily an active tool for chatting in real-time, it offers a feature for the outside of business hours communication, and that is contact forms. As with other features, contact forms are fully customizable.
Due to various reasons, it is sometimes not possible to schedule a viewing of the property. But with the added feature of video chat, your real estate agents can provide virtual tours to their prospective buyers. LiveAgent’s video chat is browser-based, and as it is part of your account plan, you do not need any additional third party application to run it. Either create or choose a video chat button from our gallery, and place it on the website, and you can enjoy a face to face conversation in real-time.
The live chat can in real estate agent’s shares of the profit as it easy to monitor the conversion rate and, therefore, accurately reward the agent in terms of commission.
It is a more cost-effective method of providing online assistance to prospective homeowners, leads, and regular clients than phone or email support. The significant difference is that managing live chat conversations is not necessary to perform in large numbers. A single agent can handle multiple chats at the same time. The quick and topical responses are invaluable time savers. Attaching the vital documents gives clients an idea of what legal and financial requirements are required to purchase a property.
The successful live chat interaction wouldn’t exist without skilled and knowledgeable staff. They are the essential component of positive customer experience and, ultimately, conversion.
Online communication is different than the usual face-to-face interaction real-estate agents have been used to in the past. If you wish to provide a highly personalized and human live chat service, there are specific guidelines for your real estate agents to follow. The real estate agents act as consultants that guide investors along their property search journey, so having practical training and etiquette in place is crucial. Consequently, you will be able to make an executive decision of which of your agents should be handling your chat service. The thing is, not everyone is cut out for that, and some might be more prone to mistakes than others.
Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.
Live chat and its features are all part of our omnichannel help desk software.
Native integration done right. Simple copy and paste of a short HTML code in your LiveAgent account, and the chat button will appear on your or your client’s website, prepared for any incoming chat request. An added benefit is integration with third-party software or an app.
Data protection, account security, and privacy matters are essential topics for anyone who manages and conducts their business online. LiveAgent is no different. Here are some of the top security features.
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Live chat is a communication tool that can either react to the chat request or serve as an instigator of live chat communication. This is performed by implementing a chat widget, commonly referred to as a chat button on the website.
The live chat is mainly used for assistance to potential or existing customers, but it can perform well also as a vehicle to drive conversions.
More cost and time effective than phone or email service due to its inherent speed and personalized approach.
The training and handling of the live chat service are advisable to agents who have an affinity and necessary writing skills to keep the seamless flow of conversation.
The core features of live chat are: Universal inbox, Customizable chat button and other chat related functions, Proactive chat invitations, Canned responses, and predefined answers, Chat overview, Chat distribution, Contact forms, Post chat survey.
Fully supported native integration. Quick copy and paste of an HTML code, and you can chat immediately.
Core security features are: BAN IPs, 2-step verification, HTTPS Encryption, Multiple Data Centers, GDPR.
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