What is a Loyalty?
Loyalty defines an abstract feeling, which is a measure of how loyal or true your customers are to your company or the products you offer. The more brand loyalty among your customers, the higher the revenue generated for you.
This is primarily because marketing relies more on the word of mouth than on bill boards. It is cheaper and more productive.
In order to ensure that your customers remain loyal to your company. You will have to prioritize your client. Whenever you bring about a change in your company, think whether your client will approve of it or not.