Boosting existing support efforts with live chat is known to provide many benefits. First, it makes businesses look more reputable and trustworthy. For example, it’s reported that 63% of customers are likely to return to a website that offers live chat. Moreover, 79% of businesses said that implementing live chat increased customer loyalty, sales, and revenue.
Second, live chat enables businesses to provide proactive support. According to Statista, 70% of customers have a more favorable view of brands that offer proactive customer service. Moreover, 60% of brands that provide proactive customer support report an increase in sales. The increase in sales is a direct result of real-time support. Answering customer questions right before they check out can eliminate any doubt or fear they have, pushing them straight through the sales funnel. As such, live chat leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate.
Proactive live chat support increases sales
#SupportIncreasesSales
#ProactiveCustomerSupport
60%
of brands reported an increase in sales with proactive customer support.
Super Office
Live chat increases conversions
#ChatIncreasesConversions
Live chat leads to a
48%
increase in revenue per chat hour and a 40% increase in conversion rate.
Super Office
Brands that offer live chat are viewed more favorably
#ProactiveCustomerService
70%
of customers have a more favorable view of brands that offer proactive customer service.
Statista
Live chat improves loyalty, sales, and revenue
#ChatImproves
79%
of businesses said that implementing live chat resulted in increased customer loyalty, sales, and revenue.
Super Office
Live chat and brand loyalty
#BrandLoyalty
63%
of customers were more likely to return to a website that offers live chat.
Emarketer
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