Chat Embedded Tracking
Track events of live chat sessions in Google Analytics. Thanks to this data you can evaluate the impact of live chat to conversions on your website or the impact of your agents on your company’s sales.
Events generate javascript commands directly into your webpage, where a chat started. A plugin could be used for signaling chat events to your web application and start specific javascript functions or change the content of your webpage based on the running chat session.
Options to track:
- Start chat
- End chat
- Every agent message
- Every customer message
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