Google Analytics integration
Please follow the below outlined integration guide to start using Google Analytics with LiveAgent.
- Login to your LiveAgent dashboard and go click Configure.
- Click System and Plugins.
- Find “Live Chat Tracking” and activate it by clicking the slider.
What is Google Analytics?
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
How can you use it?
Track events of live chat sessions in Google Analytics. Thanks to this data you can evaluate the impact of live chat to conversions of your website visitors to customers or the impact of your agents to your company’s sales.
Options to track:
- Start chat
- End chat
- Every agent message
- Every customer message
Frequently Asked Questions
What is Google Analytics?
Google Analytics is a tool that allows you to track valuable marketing information.
How do I integrate Google Analytics with LiveAgent?
Here is a quick step-by-step guide: Log in to your LiveAgent account. Navigate to Configurations > System > Plugins. Activate Live Chat Tracking.
How do you track where customers are coming from?
To track where customers are coming from, there are several methods that businesses can use. One common approach is to implement tracking codes or cookies on their website to monitor the sources of incoming traffic. This can include tracking the URL of the referring website, using UTM parameters in marketing campaigns, or utilizing affiliate tracking links. Additionally, businesses can also leverage tools like Google Analytics or similar analytics platforms to gain insights into the geographic locations, search terms, and referral sources of their website visitors. By analyzing this data, businesses can better understand the effectiveness of their marketing efforts and make informed decisions about their customer acquisition strategies.
Track events of live chat sessions in Google Analytics and get insights into how your customers behave with this LiveAgent integration.
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Google successfully reached black and latinx audiences by allocating 15% of their brand campaign budget to culturally relevant media. Monitoring and measuring ROAS is crucial for campaign performance goals. Effective media planning and performance goals can impact customer support by reaching the right audience and improving overall satisfaction. Tools like Google Analytics and Google Ads are essential for monitoring and measuring campaign performance. Performance goals should be based on business and marketing goals, such as improving customer acquisition and increasing conversion volume from social media.