Google Analytics

Please follow the below outlined integration guide to start using Google Analytics with LiveAgent.

• Login to your LiveAgent dashboard and go click Configure.
• Click System and Plugins.
• Find “Live Chat Tracking” and activate it by clicking the slider.

What is Google Analytics?

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

How can you use it?

Track events of live chat sessions in Google Analytics. Thanks to this data you can evaluate the impact of live chat to conversions of your website visitors to customers or the impact of your agents to your company’s sales.

Events generate javascript commands directly into your webpage, where a chat is started. The plugin can be used for signaling chat events to your web application and start specific javascript functions or change the content of your webpage based on the running chat sessions.

Options to track:

• Start chat
• End chat
• Every agent message
• Every customer message