In-house vs Outsourced
Every business needs a proper customer support team. It is by far one of the most important departments within any company, even though some owners do not seem to realize that. Needless to say, it is never enough to just have it – you need to know how to successfully operate it.
When it comes down to operating a customer support team – time matters. Even if your customer support department consists of just two people – it still has to be managed, right? Your company’s relations with customers are way too important to waste time away.
- Use departments and tags for segmentation and distribution and assignment of tickets.
- Use the extended customer information view to quickly gather information about the customer you are communicating with and access multiple integrations with other apps.
- Ticket thread lets you see all communication with a customer even if it started from a different channel like chat and continued with email.
- Quick Action Buttons help you easily transfer and postpone tickets as well as add notes, and other actions.
However, how does one know how many customer support representatives the company needs? If your whole team is somewhere around 25-30 people then the solution is quite simple – whenever you see that your agents are overloaded, you hire new ones. But what if your team is much bigger? In this case, there are a few metrics that you have to keep in mind while figuring out the number of your agents. It’s the monthly number of tickets, how many customers you have and your incident rate. Keep in mind that these three are the most important, but definitely not the only metrics you will be using. The more specified your calculations will be, the more effective your customer support team will work.
In-House Customer Support Team: Why and When You Need It
The in-house customer support team is indeed a good option to consider when setting up your customer service department. “In-house” means that the support agents will be working in the same building as you do, therefore you might have better control over their performance. What is so appealing about internal teams though? Let’s quickly get through their pros and cons.
Pros:
- Excellent product knowledge. In-house teams are usually located in the very “heart” of the product’s development, therefore agents are far more familiar with all nuances.
- Faster feedback. Due to the convenient location of your team, you will receive all the customer’s feedback immediately.
- Better control over the communication process between your customers and support agents.
Cons:
- The price. Having an in-house team can be pretty pricey, as you will have to pay the rent for the office and many other overheads, including taxes.
- To provide 24/7 support you will require more agents, some of them will have to work during night shifts (which brings us back to the cost-effectiveness matter).
The in-house customer support team is also a great idea when you are launching an unusual product that might require extra attention.
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Outsource Customer Support Team: Your Second Option To Consider
Even though having an in-house customer support team sounds very appealing and convenient for a business, more and more companies turn to outsource practices these days. In the IT industry, “outsourcing” certain tasks means delegating them to an outer contractor (be it a company or a sole executor) that is usually more cost-effective and has more experience in doing a particular task. This way you get the job done and free yourself some time for more urgent things. Not to mention that outsourcing can also save you lots of resources, as it allows you to hire specialists from all around the globe.
So how could outsourced solution be a good fit for your business? Well, it solely depends on the type of product or service you have to offer. It is often the case that companies, who produce consumer products tend to outsource their customer support team. However, a lot of SaaS, Software, Fintech, Gaming, and other IT companies choose to outsource. Why? Let’s take a closer look at the pros and cons of the outsourced customer support team.
Pros:
- It’s cost-effective. In the case of outsourcing, one can choose among hundreds of options all around the world, therefore choosing the solution that fits the best.
- Faster employment. If you decide to stick with an in-house customer service team, you will need to deal with lots of bureaucracy and onboarding process. Outsourcing allows you to avoid that and get straight to the point.
- Easier replacement. Sometimes situations occur when you for some reason need to shorten or expand your team. While outsourcing it, you will not lose resources over such decisions as all team members are usually easy to replace.
Cons:
- There could be difficulties in communication. Since your outsourced team can be located at any corner of the world, some language and cultural barriers might occur.
- Security risks. When the person-to-person communication gets replaced with an online one, data security breaches might take place. Of course, it greatly depends on your contractor, so be careful when looking for your outsourcing company. Providers must invest in their cybersecurity and conduct audits on a yearly basis.
In case you have decided to stick to the outsourcing route, you should consider the solutions SupportYourApp has to offer. SupportYourApp is a turnkey customer support solutions provider for the latest companies in Tech from all over the world. It's a powerful combination of a decade of experience in the industry, the best and highly qualified talents as well as the robust technology stack.
Final thoughts
Both these options, in-house, and outsourcing, have their good and bad sides. Instead of comparing them to each other you must focus on your project needs, your budget and the type of your product. Eventually, these are the things that must determine your choice of customer support representative team.
