Social Media Engagement | Aim For This Number

Engagement rate is one of the primary  metrics in social media marketing.  
But what is a good engagement rate? With so many  marketing channels and metrics to keep track of,  
it can be difficult for marketers  to define a good engagement rate.
Engagement rate is the level of interaction  users have with your content. Typically the  
level of interaction differs depending on the  social network. In this video, we’ll explain  
what defines a “good” engagement rate for  each platform and how you can improve yours.  
Each social network has its  own style and nuance, meaning  
engagement rates will vary greatly.  Because of this, we’ll break down  
each platform and give you a clear method  of measuring your own engagement rates.  
What Is a Good Facebook Engagement Rate?
For calculating your engagement rate on  Facebook you need to first add up the  
total number of reactions, comments,  and shares from the last 7 days,  
then divide this number by your number of  followers, and finally multiply by 100.
You can also calculate your  engagement rate by starting with the  
“people talking about this” metric which  already includes all of your interactions.
So what’s a good engagement rate  for Facebook? Well, it depends on  
who you ask. According to Hootsuite,  the average engagement rate in 2021  
was 0.18%. Video posts achieved a  much higher engagement of over 6%.
What Is a Good LinkedIn Engagement Rate?
Your LinkedIn engagement rate can be  calculated by dividing post interactions  
by your total number of followers or  by the number of post impressions.  
The latest statistics show that a good  LinkedIn engagement rate is around 2%.
What Is a Good Twitter Engagement Rate?
According to Social Insider, the average Twitter  engagement rate is around 0.04% for each tweet.
To find your Twitter engagement rate per tweet:  first add up all likes, comments, and retweets,  
then divide by your number  of followers, and finally  
divide by the total number of posts What Is a Good TikTok Engagement Rate?
In the past years, TikTok has grown to become  one of the most popular social networks.  
This is due in part to its  remarkable engagement rate. Short,  
catchy videos have proven to be a  recipe for success for TikTok users.
House of Marketers found that the average  engagement rate on the platform is 18%! TikTok  
presents a huge opportunity for those looking  to boost engagement and grow a new audience.
To calculate your TikTok engagement  rate for your whole profile,  
first add up all hearts and comments from your  last 20 videos, then divide by the total number  
of views, and finally multiply by 100 What Is a Good Instagram Engagement Rate?
Instagram is an interesting  platform to analyze because  
according to Oberlo statistics as of January 2022,  
video posts have a slightly lower engagement  rate than photo posts (0.61% compared to 0.81%).
According to a recent study by Search  Engine Journal, carousels that use  
up all slides have a higher engagement rate  than carousel posts with only 4 slides.  
Mixing videos and photos in posts also  tends to generate higher engagement.
To calculate your Instagram engagement  rate, first add up likes and comments,  
then divide by your follower  count, and finally multiply by 100.
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Now that you know what good engagement  rates are for each social media network,  
let’s take a look at 10 tips to improve it.
1. Get to Know Your Followers
Creating quality content is crucial to improving  engagement. And therefore you need to know who  
you’re creating content for, so you can speak to  them in a way they can relate to. Study common  
traits and behaviors of your followers and focus  your brand style and publishing times to fit them.
2. Share Your Best Images
Images are one of the most engaging content types  as evidenced by Instagram’s high engagement rates.  
Take care to create high-quality, compelling  images that fit your brand image and tell a  
story. Images shared on different accounts build  stories that people can follow and explore.
3. Create Quality Video Content
Networks like TikTok and Instagram show the power  of video content and how it improves engagement.  
You can also use video to boost engagement on  LinkedIn, Twitter, and Facebook. Live video  
is one medium that has been particularly popular  recently. Make sure your videos are high quality,  
personable, and get to the point quickly. 4. Be Authentic
Gone are the days of ultra-polished content.  
These days it’s better to share a more human  and behind-the-scenes side of your brand;  
people want authenticity. Live videos and  stories are so successful because of that  
demand for a more down to earth connection. It  shows vulnerability and ultimately builds trust.
5. User-Generated Content
Social networks are about conversations and  interactions. A great way to engage with your  
audience is to share their user-generated content  on your branded account. If someone tags you,  
return the favor and feature them. This will  encourage other users to tag you, too. Just make  
sure to ask before re-sharing! 6. Answer User Questions
Every brand wants users to comment and engage  with their content. And you should join the  
conversation, especially concerning questions  about your brand or products. Thank them for  
kind comments and do your best to answer their  questions and keep the conversation going.  
7. Post Varied Content
Posting simple text and image-based  content can bore your audience.  
Mix things up with different content types  that are more interactive to encourage  
engagement. Try contests, surveys, challenges, and  live Q and As to build a more dynamic presence.
8. Post Regularly and at Ideal Times
Building a presence and improving  your engagement rate requires time  
and patience. By posting regularly  you can gradually create momentum  
and expand your reach. You also show users that  you’re consistent and relevant. Do some research  
to find when your target users are online and  post at those times to maximize engagement.
9. Use Calls to Action
Every content creator wants users to react to  their posts. Get proactive and tell them what  
you want! Ask questions, ask for opinions, and  encourage users to ‘like and share’, perhaps for  
a chance to win a giveaway. Avoid being too spammy  and keep the conversation natural and fun.
10. Experiment, Track, and Analyze
We’ve given you many tips to increase  engagement but in the end every brand’s  
strategy will be unique. To figure out what gets  the most engagement for you, you’ll need to try  
out different types of messaging on different  platforms and times, and track the results. This  
may seem daunting but once you find those sweet  spots you’ll be glad you put in the initial work.
Improving engagement rates is a metric  every brand should focus on. Engagement  
gives your content a broader reach and  ultimately leads to increased sales.  
If you’re looking for more social media  tips, click the video on the screen to  
learn how to design and execute a social media  strategy from scratch. Thanks for watching!