CRM system is a set of software applications, that allows users to document and manage information about customers. It allows employees from different departments to see these information. Information are collected from emails, websites, call centers or from other sources.
Analytical, Collaborative and Operational are the main types of CRM systems. Main purpose of operational system is to create leads, transform them into contact, then store the important information and provide service. Analytical system analyses data in order to determine status of an organization and to find the best way to serve customers. Collaborative system allows to share information with other teams or business units.
CRM system is a technology that is used to manage relations and interactions of the company with clients and potential clients. Its main goal is to support the company's activities, thanks to which it will be able to receive higher profits and improve company processes.
Typically, CRMs are priced per user per month. The cost depends on how many people are in your team who will use it in their daily work. The packages are also different: the basic package, which provides basic management functions, and the extended packages, which have many more such functionalities.
CRM systems are used by small companies, medium-sized enterprises and large corporations. Regardless of how big the company is, it is worth using CRM systems that definitely improve and automate activities, which ultimately translates into profits.
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