CRM system is a set of software applications, that allows users to document and manage information about customers. It allows employees from different departments to see these information. Information are collected from emails, websites, call centers or from other sources.
Analytical, Collaborative and Operational are the main types of CRM systems. Main purpose of operational system is to create leads, transform them into contact, then store the important information and provide service. Analytical system analyses data in order to determine status of an organization and to find the best way to serve customers. Collaborative system allows to share information with other teams or business units.
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