CRM software is a special type of software, which is designed to manage business relationships. It allows users to store and organize every information and record related to customers, e.g. their contacts, orders, interests and much more. It also helps with tracking leads, contracts, customer support or managing assets or resources.
In LiveAgent, you can store customer data in contact information box or you can also integrate CRM tools to your LiveAgent.
CRM software is a platform that enables contact with various departments in the company. Thanks to this, every employee of the company has easy access to data, regardless of whether they work in the customer service team, in marketing or sales.
There are a few essential CRM software features that make your job a lot easier. The first is definitely contact management, thanks to which we can edit contacts and have access to them. In addition to contact management, document and offer management options are very good facilities. Email integration is an extremely important feature that enables a better workflow.
The best practices for using CRM software include choosing the right software. CRM should best meet the needs of the brand. Another important point is the training of employees. An efficient employee in a given CRM system will be more effective and will feel confident. It is also good to establish rules of action and cooperation so that each employee has clarity. CRM is also a possibility of automation, so it is important to use it well in the moments that are needed. Also make sure that all the necessary data and information is in the CRM.
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