Businesses that are active on social media receive various questions via direct messages. While you should aim to answer all messages, some messages are more important than others because they directly influence sales. If these messages are ignored, they may lead to churn.
One of these message types are questions about prices. Why? Because for most customers, prices is a decisive factor when buying products.
When looking for products or services, buyers analyze a number of characteristics such as the product’s quality, brand, origin, and price. Some of these factors may have a bigger influence than others when making a purchasing decision.
For example, some consumers will be more concerned about a product’s quality than others, while others will prefer significant financial savings. If a customer messages you asking about the price of a certain item, you can be sure that this information is what will affect their purchase decision.
Depending on each potential customer’s habits, the value of a product will represent a factor of interest that could tilt the balance for or against making the purchase.
To help you understand this factor better, we will highlight the main elements of influence:
You probably know how price-sensitive your clients are. However, as already mentioned, if a customer inquires about the price of a certain product or service, you should do your best to answer their question as soon as possible. We’ve prepared a few templates that will help you to do just that.
We would recommend answering a user’s question directly. It’s more convenient for them, and this is what they expect before messaging you. You should also add a link to a product or service of interest to shorten the potential customer’s purchase journey.
If the price of a product or service a user is asking about will be lowered soon, you can recommend them to wait a little longer and buy it at a discounted price. However, you should always check with your supervisor if you are allowed to share this kind of information with potential buyers.
It’s a really rare practice to convert prices based on a user’s currency while communicating via direct messages. You can help the user to find information on how to calculate the equivalent price in their currency or where to find an exchange rate, but it’s not advisable to share a fixed price converted into their currency since the exchange rate will change constantly.
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