Contact fields contain specific information about your contacts. Generally, a contact card contains information like the contact’s postal address, phone number, email address, job position, or the company they work at.
Contact information in LiveAgent can include:
The LiveAgent software also lets you create unlimited custom contact fields so you can gather as much information about your prospects as you need.
For example, let’s say you want to store more information about your contacts than just the basics. In that case, you can create custom contact fields such as billing address, shoe size, car model, account number, birthday, or whatever else.
Besides storing additional CRM information about your customers, you can use contact fields to:
6. Set a code name for your custom contact field. For example, it can be something like “hair_color” or “country.” Please note that only lowercase letters, numbers, hyphens, or underscores are allowed in the code. You may not use spaces.
Alternatively, you can also create a unique contact field directly in your contacts. To do so, please:
6. Following the instructions above, take steps 6-11. Please note that if you decide not to select the Always visible option in step 10, you will have to click “Add field” to see/select the contact field you created previously.
Creating custom contact fields can help you personalize your sales, marketing, and support efforts. For example, let’s say a potential customer contacts you about the restocking of a particular pair of shoes in their size.
By recording their shoe size and the product ID they’re interested in, you’ll be able to reach out to them proactively once it’s back on the shelf. Doing so will also enable you to personalize future marketing campaigns. For example, in future email newsletters, you’ll be able to showcase styles they might be interested in or recommend similar styles in their size.
Creating unique contact fields can help your agents provide better service for your customers. The more information you collect, the easier it will be to provide knowledgeable and relevant answers to customer questions.
For example, let’s say you work in the automotive industry. A potential customer has been interested in a Mercedes AMG but is still on the fence about making a purchase. If you record this information in a unique contact field, you will be able to leverage it in the future.
The next time they contact you, you can impress them by remembering the model and brand of car they were interested in. Then, they won’t have to repeat their wants and needs, which most customers consider poor customer service.
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By creating exceptional customer experiences with personalized and knowledgeable service, you’ll keep your customers satisfied with your company. Keeping them happy can lead to long-term relationships and provide additional advantages such as favorable reviews, brand advocacy, and repeat purchases.
The more satisfied your customers are with your service and marketing efforts, the more purchases they make. They also bring in new customers by recommending your business to others and sharing their positive experiences with friends and family. So, if you consistently provide exceptional customer service, you will create a beautiful cycle whereby your happy, loyal customers bring in new customers that keep generating revenue for your business.
Want to learn more about contact fields? Our knowledge base, academy, and blog cover everything you need to know.
Discover just how easy it is to provide knowledgeable and personalized service with unique contact fields. You can try our all-inclusive free 14-day trial without a credit card to see if we’re a good fit.
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