E-mail communication started in 1971 when Ray Tomlinson sent the first email to himself. While this technology is already 43 years old, billions of emails are sent every day. Sometimes we daily read and send more e-mails than meet real people. Nevertheless, in e-mail communication we commit the same mistakes, which we should avoid for our own good. So how to improve our e-mails?
Below are 10 tips for effective e-mail communication:
1. Be clear and concise
Most people have too little time in the day to read and respond to e-mails. The body of the e-mail should be informative and direct. Even if you’re using other alternatives to email, your recipient will appreciate short and clear messages. Consider using bulleted points or writing a separate e-mail for each topic you need to communicate with someone.
Remember: Long e-mails suck the life out of people.
2. Be polite
Unless you’re on good terms with someone, avoid informal language, jargon, slang and inappropriate abbreviations. Think about how your e-mail “feels” emotionally. If your emotions could be misunderstood, find another way how to phrase your words. Be friendly, respectful and thankful.
Do you want to know when to use a casual, formal, serious or friendly tone?
3. Use a clear subject line
On the basis of a subject line people decide whether to open an e-mail or not. Many people receive a huge amount of e-mails, it’s important to describe what the reader will find inside.
Your recipient inbox does the first cleanup for them. And messages without a subject line are considered bad emails and is, therefore, forwarded to spam.
4. Pay attention to spelling and grammar
This is an easy way to show that you care. Try reading your message out loud to help you catch any grammar mistakes or inconvenient phrasing that you might otherwise miss.
5. Keep in mind email is never private
Your message could be forwarded on to other people without your knowledge. If your information is highly confidential, make sure it comes to the right person.
6. Put your main point at the beginning
If you’re answering a question in someone’s e-mail, put the answer near the beginning. Most people don’t like reading long paragraphs to get the main point at the end of the message.
7. Use the REPLY Key
Include the previous message when you‘re answering an e-mail. Don’t start a new e-mail. This practice saves your time and the time of your recipient.
8. Be Eco-friendly
Avoid printing e-mails whenever possible. You’ll be able to keep your communications better organized and moreover save trees.
9. Avoid YELLING
Do not use all caps, it implies shouting. It is also MORE DIFFICULT TO READ typed letters that are all the same size, so give your readers a break.
10. Include your signature
Don’t hide behind an e-mail and include your name. Close your message with “Yours sincerely,”, “Regards,” or “All the best,” depending on the situation. Do not forget to write the name of a company under your name.
Realize that once your message is sent, it’s impossible to recall. By sending the wrong message to someone you may damage and ruin your business or career. Always double check your message and the recipient line before sending any e-mail. It is also a good idea to create a new email account dedicated to outreach and client communications.
Bonus tip: Use an email template!
Save time on creating beautiful email campaigns by using customizable email templates that display properly on all devices!
The best email clients and email alternatives (2023)
The given TEXT covers various aspects of effective marketing, including tips for successful email marketing, strategies for improving customer relations and service, and issue tracking software solutions. The article emphasizes the importance of creating valuable content, targeting the right audience, and avoiding clickbait titles to increase engagement. It also highlights LiveAgent as a top-rated help desk software. Additionally, the TEXT provides tips for building and utilizing email lists effectively, A/B testing, trigger marketing, and using personalized emails to increase engagement. The article also discusses the importance of delivering what you promise, providing value, and avoiding mistakes in email marketing to maintain a good reputation. Furthermore, it suggests personalizing experiences, communicating through all channels, and utilizing automation and artificial intelligence to improve customer retention and brand loyalty. Lastly, the TEXT offers information on issue tracking software solutions, such as LiveAgent, HappyFox, Zoho Desk, and Atlassian Jira, which improve response times, address all customer questions and queries, and improve efficiency.
Why you need an effective retention email campaign (including examples)
The article discusses the importance of customer retention for businesses and suggests using email as a tool for engaging and retaining customers. The author provides tips on sending the right welcome email, setting the right triggers, highlighting quick wins, guiding customers when they are lost, making offers they can't refuse, and showing them you care through customer service and appreciation emails. The article highlights the benefits of investing in customer retention, including increased profitability and the importance of building customer loyalty.
Top 10 tips on how to write the best B2B emails for effective lead generation
The article offers 10 tips on creating successful lead generation emails. Tips include using urgency and exclusivity in messaging, tailoring headlines, addressing reader needs, making emails convenient and useful, visualizing data, appealing to emotions, avoiding mistakes, and more. The article emphasizes the importance of creating visually appealing and mobile-optimized emails that address the needs and desires of the target audience. It also stresses the need to avoid grammar mistakes and focus on creating engaging content that resonates with readers.
7 tips how motivate your customer service team
This text covers various aspects of providing exceptional customer service, including hiring for specific traits, investing in employees, and conducting customer surveys. It also includes motivational quotes and promotes LiveAgent as a solution for measuring satisfaction. The importance of timely responses, seamless interactions, and smooth resolutions is emphasized, along with the skills required for customer-facing employees. The text also provides information about LiveAgent's features, pricing, and integrations.