Thank you emails

message. A report by Retention Science found that subject lines with 6 to 10 words deliver the highest open rate. While keeping a reasonable length, make sure that the subject is catchy and creative rather than a plain ‘Thank you’.

r “Dear …”. If the message is rather informal, refer to the recipient by their first name. Otherwise, address the recipient as “Mr.” or “Ms.,” followed by their last name.

Get straight to the point and be specific about what exactly you are thanking them for. The message should be all about appreciating the customer. Avoid pitching your business, unless you are providing educational content, a special offer, or something else valuable.

Make the message sound as human as possible. Consider addressing the email from a real person at your company instead of the generic and all too common “No reply” address. Another way to humanize the message is by using emojis, if appropriate.

Personalized emails have higher engagement rates. In fact, studies have shown emails with personalized subject lines are 26% more likely to be opened than those without. You can also personalize the message by including more specifics of what you are thankful for.

Depending on your audience, while it might be quite acceptable to write in a slightly informal manner and use some humor, it’s still essential to maintain an overall professional tone, meaning no slang and colloquialisms.

Prevent the message from being one-sided by giving customers a chance to continue the conversation and letting them know that your support is just a few clicks away:

“If you have any questions about using our product/ service in the future, please don’t hesitate to contact me via live chat or email.”

After you’re done with the main message, it might make sense to close an email with a final line by thanking the customer once more: 

“Thanks again for your feedback/for your support/for the purchase/for being a loyal customer for years.”

When choosing the right closing phrase, the degree of formality will depend on the recipient. Some of the most common business-appropriate closings can include: “Respectfully …”, “Sincerely …”, “All the best …”, “Regards/ Best regards …”, “Gratefully”, “Have a wonderful day/weekend …”.

Before hitting ‘Send’, proofread the entire message to ensure it reads smoothly, conveys your precise meaning of expressing appreciation and gratitude, and there are no typos or embarrassing grammar mistakes that can ruin the impression.