Which Should You Choose? Inbound Marketing vs Content Marketing

lots of people don't understand the
difference between inbound marketing and
content marketing
in this video i'll explain each kind of
marketing and how they can be useful for
your business
hi my name is shannon and here on
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any of our videos while content
marketing is a technique that is based
on offering the client valuable content
that may be of interest to them inbound
marketing is a whole methodology that is
based on attracting the client to the
brand and nurturing a relationship with
them to get them to become a customer
and to retain long-term loyalty the term
inbound marketing arises in opposition
to outbound or traditional marketing
which is based on interrupting the user
to get your message to them
think about for example
tv commercials we must not make the
mistake of thinking that outbound is
equivalent to analog and inbound to
digital since in digital marketing there
are also many outbound techniques such
as advertising banners or pre-roll ads
within the inbound methodology content
marketing plays a key role since content
often serves as the bait that serves to
attract users to the brand
but there are some essential differences
inbound marketing takes care of the
entire process from the initial user
acquisition until they become a customer
and ultimately promoter
content marketing is a specific
technique that serves to attract
customers in the initial stages or can
even play a certain role in loyalty but
ultimately it is an age of the process
and not a methodology in and of itself
it is possible to do content marketing
without doing inbound marketing for
example by sending a newsletter monthly
it is also possible to do inbound
marketing without resorting to content
marketing although it's not usual
inbound marketing uses a variety of
techniques to drive traffic in addition
to content for example pay-per-click
advertising or email marketing working
in content marketing requires more
creative profiles based on writing
photography video editing while the
marketers specialize in inbound has a
more technical and broader profile since
carrying out a global inbound strategy
requires knowledge of marketing
programming analytics and automation so
now that we've taken a look at the
difference between content marketing and
inbound marketing let's take a look at
the different type of content you can
create and their benefits
what exactly do we mean when we say
content in its origins content marketing
relied mainly on written pieces for
example corporate magazines or things
like that but today we no longer have
the limitations of traditional marketing
and content can be presented in a
multitude of formats blogs written texts
continue to have their place within a
modern content marketing strategy and
many brands base their strategies on the
company blog for this type of content to
work we have to bear in mind that we're
writing for the internet and it is
essential that the texts are well
organized and easy to read ebooks many
companies include ebooks as a way to
link content strategy and inbound
marketing in essence the technique
consists of offering the user an ebook
on a topic of interest in exchange for
leaving their personal data in a form
subsequently this data is used to
maintain contact with the user and guide
them towards a purchase
infographics infographics are super
popular on the internet as they allow
you to offer a large amount of data in
an easy to understand and shared format
videos video and video marketing are
becoming a star content on the internet
and in recent years they have
experienced a boom thanks to the
functionalities for live broadcast for
brands they offer a lot of possibilities
to connect with their audience and get
their message across easier as we have
already seen content can play a key role
in attracting users and incorporating
them into our inbound strategy the idea
is that users find our content when they
seek to solve a need related to our
brand but although we understand that
this is the key functionality the
reality is much more complex and
interesting and that is that the
contents serve to meet a multitude of
objectives and are interrelated with
many aspects of online marketing content
marketing complements seo perfectly
since google values websites that have
high quality content and that are
updated frequently therefore the content
should be related to the keyword
strategy of the brand so that users find
it quickly when they do related searches
content can help improve branding and
branded reputation videos articles etc
published by the brand must respond to
its styles and values which reinforces
its image in the mind of the consumer in
turn if this content is useful and
entertaining for users it will help
create a positive association with the
brand content marketing can support
loyalty if a brand has a large number of
useful resources users will have a more
positive experience after purchase and
are more likely to become long-term
customers
we can also offer content as part of our
newsletters to continue building the
relationship with the client content
marketing can help improve customer
service if we have ready-made resources
in relation to the most common customer
questions for example an faq guide or
short videos that show how to solve
installation problems will make it
easier for users to quickly solve their
concerns thus customer service times
will be reduced or will even make it
possible for the user to find the answer
on their own without having to resort to
your team content marketing strengthens
public relations traditionally public
relations is based on sending content to
different media with the hope that they
will publish it today brands have their
own channels to get their message across
and there you have it hopefully this
video has helped you understand the
difference between inbound and content
marketing if you've enjoyed watching
this video or want to learn more about
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