What Is Remarketing | Benefits & Types of Strategies

what is remarketing does it help target
individuals who have already engaged
with your brand join us as we answer
these questions and take a closer look
at some of the remarketing strategies
you can use in your marketing campaigns
let's get started
[Music]
remarketing is becoming an increasingly
popular advertising strategy it involves
targeting individuals who have already
engaged with your brand this might be in
the form of a website visit a click on
one of your ads a google search an
unprocessed order or maybe even just to
follow on social media the goal of
remarketing is to increase conversion
rates and improve lead generation making
it a highly valuable tool for achieving
overall marketing success in other words
remarketing involves following up with
existing leads the aim of this method is
to remind people of your brand re-engage
them and hopefully encourage them to
make a purchase you can remarket through
a variety of channels including email
google ads campaigns microsoft facebook
instagram whatsapp or even sms before we
look at the different types of
remarketing strategies that you can
implement in your campaigns it's
important to make a distinction between
two commonly confused terms remarketing
and retargeting the distinction was more
clear in the past remarketing was
limited to email and retargeting had to
do with paid advertising however both
tools have evolved to a point where they
are used interchangeably this is
primarily because email is no longer
siloed from the paid media part of the
world but simply the main differences
now come down to strategy and focus
retargeting is primarily concerned with
paid ads it's about using information to
improve your paid ad strategy so that
you target the right people
the ultimate aim of retargeting is to
attract new customers remarketing and
contrast is more focused on using the
information that you have already
collected on previous visitors
it's about reaching out to those who
have already interacted with you but in
a more personalized way so now that
we're focusing on remarketing instead of
retargeting let's review the types of
remarketing that you could choose from
one display remarketing this is perhaps
the most common remarketing type display
remarketing is where you display ads to
reach users who have previously visited
your site
you use the information collected
through cookies to drive traffic to your
site and then target them with ads two
search remarketing this is where you are
tracking information gathered from
google searches to target traffic that
has shown an interest in your brand
but instead of targeting users with a
display ad you use paid advertising on
search engine results pages or source if
you didn't know what a serp is it's the
page the search engine displays after a
user has submitted a search query
results are displayed in a variety of
formats aside from site names and
metadata searches can also return text
images shopping suggestions tweets or
information cards
three email remarketing
email remarketing is the most
traditional form of remarketing it
involves sending promotional emails to
users who have subscribed to your site
or newsletter you can use this strategy
to contact users who have abandoned a
shopping cart on your site or suggest
additional products to existing
customers
what are the benefits of a remarketing
campaign well one of the most important
benefits you'll get is increased
engagement and reach you can follow
potential users from one platform to
another and promote your brand
accordingly you can also reach more
prospects who have shown an interest in
your site this helps you stay engaged
with your target audience another
benefit is improved brand awareness you
can stay fresh in the minds of potential
and existing customers by offering
incentives
it's also a cost-effective technique for
keeping you connected with your audience
improving the relevancy of your ads and
strategically targeting the right users
in order to increase brand recognition
and overall sales it will give you
higher conversion rates too the more
times you show users your website the
more likely they are to make a purchase
especially if you personalize your
remarketing efforts you can target users
with different interests at different
points in the purchasing process when
done effectively it can have a positive
impact on your conversion rates and
increase the roi of your ads although
google isn't the only company doing
remarketing it is one of the most
effective as its reach is broader it's
more customizable and you can track ad
performance with google analytics and
that's it for today if you learned all
about remarketing give us a like and
leave a comment and don't forget to
subscribe to our channel if you haven't
done so already see you next time
[Music]