What Is Google Ads and How It Works

are you tired of not getting the traffic
you need for your website or struggling
to reach the Right audience for your
brand well have you heard of Google ads
it's an advertising platform that allows
businesses and individuals to display
ads on Google and its partner websites
reaching a huge audience of potential
customers whether you're running a small
business or trying to grow your personal
brand Google ads can be a valuable tool
for driving traffic to your website with
a little bit of effort and some
strategic planning you can create ads
that resonate with your target audience
and help you achieve your goals let's
take a closer look
what is Google ads Google ads is a paid
advertising platform that companies can
use to promote their products or
Services you may also know it by its
previous name Google AdWords this
advertising solution is part of sem or
search engine marketing which is a set
of paid actions that businesses can
perform to promote themselves on search
engines it works on a model called
pay-per-click or PPC where the
advertiser pays for each click on their
ad what can you achieve with Google ads
there are many reasons why incorporating
sem techniques into your marketing
strategy can be beneficial here are some
of the ways that Google ads can help
your business get highly qualified
traffic to your site attracting the
right users to your landing pages is a
fundamental aspect of any digital
marketing strategy search engine
marketing is particularly effective in
capturing users attention generating
clicks and filtering users a according
to the Search terms they enter this
ensures that the traffic you receive is
made up of people who are likely
interested in your brand boost your
brand recognition worldwide ranking high
on Google can help increase your brand
visibility even if users don't click on
your site the first time they see it
having your page rank at the top of the
search results can help them associate
your brand with the solution they're
searching for Drive conversions Google
ads offers a range of features to
measure conversions making it easier to
track the effectiveness of your ads
maximize your budget search engine
Advertising Solutions offer great
potential reach combined with the
ability to adjust your budget to your
needs at any given time you don't need a
large upfront investment which makes it
a great option for small and
medium-sized businesses and as your
brand grows so do the possibilities with
Solutions like Google ads you are not
only placing ads on the search engine
itself but also taking advantage of the
data and parameters you have to place
contextual ads on other websites the
possibilities for personalization are
endless you can Target people who have
already visited your website who are
interested in a certain type of product
from a specific City and more combined
with your search engine advertising
campaigns Google ads can be a powerful
tool to grow your brand types of
targeting if you want to start
advertising through Google ads and you
go to ads.google.com the first thing the
platform will ask you is to choose the
objective of your campaign why do you
want to advertise and what return do you
expect to get this question is crucial
not only so that Google can optimize
your campaign but also because it will
influence the next decision that you
will have to make the format but let's
not get ahead of ourselves let's first
take a look at the different objectives
of Google ads Sales Drive Sales Online
in-app by phone or in-store leads
encourage customers to take actions to
generate leads and other conversions
website traffic get the right people to
visit your website brand and product
awareness encourage users to discover
your products or Services coverage and
brand awareness reach a large number of
people and increase brand awareness app
promotion increase downloads engagement
and the number of pre-registered users
on your app store visits and local
promotions Drive visits to local stores
including restaurants and dealerships
types of campaigns depending on the type
of targeting you choose Google will
recommend a certain type of campaign
still it is important to know them all
so that you know the reasoning behind
this recommendation and are clear about
where and how your ads will appear there
are several basic types of ads or
campaigns in Google ads we have search
display video apps shopping and top
performance campaigns search campaigns
usually appear in text format and are
displayed on Google ads search results
pages when users search for a product or
service this display campaigns are
usually an image format and are shown on
websites or applications visited by your
users as for video campaigns they
usually consist of video pieces that are
shown just before or during content
offered by YouTube app campaigns allow
you to optimize your ads to drive
downloads of your app these ads can
appear in locations such as search
YouTube Google Play discover and
third-party apps and websites shopping
campaigns are great if you have an
e-commerce store as they allow you to
promote your product catalog these ads
appear in search results and in the
Google shopping tab finally we have the
performance Max campaigns which are
based on objectives these campaigns
allow you to access the entire Google
ads inventory from a single campaign
they combine Google's automation
Technologies in all aspects of the
campaigns such as bidding budget
optimization audiences and creatives for
campaigns to work properly another key
element is conversion tracking for
example let's say you choose the leads
objective and you want to know how many
people have ended up registering on a
form on your landing page to do this
create conversions and Implement a code
on your web page to be able to measure
the conversion action it is very
important that you know how the
performance of your campaign will be
measured and that you make sure that
everything is configured and working
well before investing money in your
campaign in addition all the information
you can give Google about your potential
customers will allow them to better
optimize the campaigns at this point we
have to talk about segmentation and
audience which gives you information
about the age gender and interests of
your target audience Google ads
audiences can be configured as
observation or segmentation if you
configure them as observations you're
indicating to Google that these
audiences are important to you but
you're not just focusing exclusively on
on them just giving extra information to
Google this type of configuration is
mainly used in search on another hand
when you set them as segmentation you're
asking Google to show the ad only to
those segments and not to all users this
configuration is usually used in display
Discovery and YouTube campaigns finally
let's review another very common Concept
in sem keywords Google defines them as
words or phrases that are used to match
your ads with the terms people are
searching for for example if you are
running a search campaign you need to
define the keywords that will make your
ad appear in the search results if you
are a hotel chain in France and have a
hotel in the capital you can add hotel
in Paris as a keyword when a customer
performs a search on Google that matches
a keyword you have added the ad goes to
auction to determine if it will be
displayed depending on factors such as
the number of advertisers competing for
that keyword the cost will be higher or
lower it is very important therefore
that the keywords you choose have a high
relationship with your ad your business
and your website you should also keep in
mind that there are several types of
keyword matches broad match phrase match
and exact match let's see some examples
of each imagine we use low carb diet as
a keyword with broad matches ads can
appear in related searches even if they
do not contain the terms we have put for
example low calorie recipes or books on
Mediterranean diets if we go with phrase
matching which we Mark by putting the
keywords in quotation marks we limit
ourselves to searches that include the
meaning of the selected keywords in this
case if our keyword is tennis shoes ads
may appear on searches such as tennis
shoes or comfortable tennis shoes
finally there would be an exact match
where ADS can be shown on searches that
have the same meaning or intent as the
keyword in this case we would put the
keyword between Square squared brackets
to denote this type of matching for
example if we put men's shoes ads may
appear on searches such as men's shoes
men's shoe or shoes for a man but not
shoes for boys or men's tennis shoes
remember that we can also use negative
keywords to prevent ads from showing for
certain searches if you have any
questions about Google ads leave us a
comment and we will try to address it in
one of our next videos and if you want
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