What is Display Advertising & Types of Display Ads

a good marketer must have a good variety
of tools in their Arsenal to adapt to
different brands campaigns and Target
audiences display advertising is one of
the most classic digital marketing tools
but that doesn't mean that it is less
effective in fact it is one of the most
important strategies in today's video
we'll explain what digital advertising
is its advantages and its most common
formats let's jump in
let's start with what is display
advertising display advertising is an
online advertising format in which ads
are displayed in the form of banners on
landing pages in their most basic form
these Banners are a combination of
images and text they can also include
audio video or other interactive formats
banners usually appear at the top or the
side of a landing page there are three
components of the online advertising
Market advertisers web pages and blogs
in which banners affiliate platforms and
networks appear if you didn't know
affiliate networks are the
intermediaries between webmasters and
advertisers if webmasters wish to post
advertising on their website or blog
they only have to sign up for one
advertising platform for example Google
AdSense which will manage the process in
exchange for a percentage of the profits
on The Advertiser side affiliate
networks allow them to easily manage the
process and choose the type of websites
and blogs that they want to advertise on
naturally the ads are more effective
when there is a greater relevance
between the type of product or the
service advertised and the website where
shown there are four basic models of
display advertising payment
choosing one or the other will be based
on the advertiser's preference the
recommendation of the marketing
professionals carrying out the campaign
and the expected behavior of the ads
let's see the four models cost per
thousand Impressions The Advertiser will
pay a predetermined amount each time the
ad is displayed a thousand times on the
platform this one can be interesting for
awareness campaigns where the goal is
related to visibility cost per click
as the name implies in this model The
Advertiser pays each time a user clicks
on their ad costs per action this one is
even more specific than cost per click
in this model The Advertiser will only
pay when the user performs a specific
action like buying a product since it is
closely linked to conversion and online
Performance Marketing models this option
can be very good regarding Roi finally
flat rate this model consists of
agreeing to a fixed amount per day or
month of campaign activity regardless of
their results you should make a detailed
analysis of the expected results to
gauge whether this option suits your
needs now that we've seen Which models
you can choose from let's find out what
the advantages of using display
advertising are
it's measurable
display advertising allows you to
control your key metrics at all times
like Impressions frequency or
click-through rate this is great for
optimizing results on the fly if you
ever need to make any changes if you
want to get the most out of your display
ads you can use a b testing to test
different elements of the banner such as
text image color and more it has great
segmentation options affiliate networks
allow advertisers to segment their
campaigns with a wide range of options
ensuring that they reach the Right
audience in the right places if you want
to customize your campaign to the
fullest you can also come to agreements
with blogs or individual high traffic
websites it has a great visual impact
banners have been around for many years
and one of the reasons is that they are
visually appealing format in recent
years display advertising has begun to
incorporate videos and interactive
elements that make it an even more
entertaining experience customize the
payment method as we mentioned earlier
there are several different payment
options for display campaigns a big
Advantage is that you can choose the one
that best suits your budget and your
objectives it's ideal for remarketing
campaigns the road through the
conversion funnel can be long so you
need to make sure that you don't lose
any potential customers along the way
display advertising is especially
beneficial because you can use it to
activate remarketing campaigns
remarketing is focused on recovering
users who have already visited your
website but have abandoned it without
buying display remarketing campaigns
allow you to reach these contacts with
personalized messages encouraging them
to return another Advantage is that it's
contextual if you want to improve your
click-through rate you can find creative
ways to integrate your display banners
with the website that you want to
advertise on finally it's adaptable for
mobile
display advertising has adapted to the
times and it's effective for mobile
advertising how combining the usual
banners with customization options to
offer highly personalized content which
are the most popular types of display
advertising there are a lot of options
for the size and placement of the
banners these are some of the most
common ones if you need some inspiration
super Banner also called a mega Banner
big banner or leaderboard this format is
usually located at the top of web pages
a more impressive option is the ceiling
ad which is also located at the top of
the page and allows a large number of
customization options floor ad these are
ads always placed at the bottom of the
web pages as their name implies
rectangle ad this is the classic
vertical ad on the right side of the
page that can be expanded to the left or
down skyscraper
this classical format usually has 120 by
600 pixels although it's also available
in a wider version pre-roll this one is
shown for a few seconds before the
content is shown and its size may vary
depending on the needs of the campaign
skin it is the personalization of the
header and the sides at the bottom of
the web with the images and the colors
of the campaign in its premium version
it can include a video in the header or
be in a dynamic format interstitial this
format hides virtually all the content
on the page although it has a button to
close it clearly there is no doubt that
it gets the attention of users but it is
also a quite controversial format as
it's considered intrusive and that's all
for today if you want to learn 10 types
of advertising strategies don't miss the
video on the screen right now and check
out this other one if you want to learn
about 10 effective advertising
techniques and characteristics
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