Top 10 Types of Advertising Strategies

advertising is an essential ingredient
in the success of any brand as it allows
you to introduce your brand to the
public and attract new customers there
are many different advertising options
but for them to work they need to be
supported by a strategy that fits in
with the overall objectives of your
brand in this video we will explain
different types of advertising
strategies and 10 examples that you can
apply in your company let's jump into it
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what is an advertising strategy an
advertising strategy is an action plan
designed to increase sales of certain
products or services attract new
customers and invite existing ones to
make multiple purchases an advertising
strategy is part of the brand's
marketing plan so it must be aligned
with the company's objectives it is also
essential to take into account the
branding tone and brand identity so that
the ads are cohesive with the overall
marketing strategy what types of
advertising strategies are there there
are many possible advertising strategies
as each brand's situation identity and
objectives are unique to get an idea of
the possibilities let's take a look at
how hubspot classifies the three major
types of advertising strategies one
content advertising this advertising
strategy seeks to directly influence
consumers through different channels
with a direct and clear message that
aims to reach as many people as possible
although it has similar characteristics
to content marketing it is not the same
since it is more direct and more focused
on the brand within content advertising
we can distinguish the following
different subtypes informative
advertising this focuses on showing the
brand and the value it can bring to
potential customers it is usually based
on rational values comparative
advertising this focuses on comparing
your brand with the competition in order
to reinforce the characteristics that
differentiate it and convince consumers
that your brand can provide more
benefits although this can be very
effective you should be careful when
basing your claims in order to not run
into legal problems emotional
advertising if informative advertising
is based more on rational factors
emotional advertising seeks to produce
an emotional reaction it can be very
effective in influencing purchasing
decisions since we know that these have
a strong unconscious component that is
based on how people feel about a product
or service two pool advertising this
advertising strategy is typical of
brands that are already well known and
well positioned in the market instead of
going after customers this strategy aims
to keep the brand in the consumer's mind
and propel people to go towards it it
focuses on identification with the brand
and long-term loyalty three push
advertising this advertising strategy is
more suitable for new products or
services since it seeks to introduce a
brand product or service to consumers in
order to position the brand and generate
sales the push strategy can use
different channels from traditional
media to social ads in many cases it
goes hand hand-in-hand with pricing
strategies for example offering cheaper
launch prices to generate an initial
critical mass of customers it is also
common for push advertising to go hand
in hand with content marketing though
the new brand can establish its
authority early on and position itself
as an expert in the sector now that
you've learned what it is let's take a
look at 10 examples of advertising
strategies one email marketing email
marketing is an advertising strategy
that is as strong as ever and has
reinvented itself over and over again
according to some studies the roi of
this channel is close to 40 dollars for
every dollar invested in addition to its
spectacular roi another great advantage
of email marketing is that it can be
adapted to all types of situations
brands and campaigns from the first
steps of lead generation to long-term
loyalty no wonder it's one of the
preferred advertising strategies for
brands two sem paid advertising on
search engines such as google also known
as sem consists of positioning ads
targeted to certain keywords this means
when a user searches for a term related
to your brand your ad can appear in a
prominent position among the results
stem is one of the most popular
advertising strategies in the digital
environment as it allows you to directly
target users with a high purchase intent
based on their searches in addition it
is a very versatile strategy as it
allows you to reach very different
audiences at different stages in the
buying process three social ads this
advertising strategy consists of
launching paid ads through the
advertising platforms on different
social networks usually through a
pay-per-click model what makes this work
well are the great targeting
possibilities keep in mind that social
networks have access to a large amount
of data about their users so you can
segment very specific audiences based on
factors such as their life situations or
interests in addition you can also use
these platforms to get in touch with
users who already know your brand by
importing your databases or installing a
data pixel this allows you to create
audiences similar to your visitors leads
or customers so that we target just the
users most likely to convert 4. amazon
advertising amazon ads offer
pay-per-click advertising that offers
some unique advantages as an advertising
strategy on one hand amazon has a wealth
of information about users shopping
preferences but above all this platform
allows you to place ads right where and
when users are most likely to buy which
results in higher conversion rates
5. native advertising native advertising
is a format that consists of placing
paid content in media that adapts
informant function to the environment it
appears in although it must be clearly
identified as advertising it is
integrated into its context in a much
less intrusive way than other ad formats
it also provides valuable content to
users which encourages them to consume
it voluntarily number six influencer
marketing influencer marketing is an
advertising strategy that relies on the
authority of users with a strong
presence on social media to promote a
product or service to their followers
previously there was a tendency to value
the number of followers that a person
had above anything else and campaigns
were created to reach the highest number
of users now the trend is to value the
level of engagement an influencer has
and look for experts in niches with
smaller audiences like micro influencers
seven discounts and promotions discounts
and promotions are based on offering a
product or service at a lower price than
usual for a limited time this creates a
sense of urgency that encourages users
to buy this advertising strategy can be
very useful to generate a critical mass
of customers at the launch of a product
or to boost sales in the short term but
abusing it can lead to a decrease in the
perceived value of the product number
eight gorilla marketing gorilla
marketing is one of the most original
and innovative advertising strategies
since it is based on the use of
unconventional techniques to achieve
maximum diffusion at a low cost but you
need to get your creative juices flowing
if you really want to make an impact
with this strategy number nine contests
and sweepstakes similar to discounts and
promotions contests and sweepstakes
serve to generate interaction and
attract interest in the brand in the
short term it is not a new advertising
strategy since brands have been using it
for a long time but it has experienced a
recent boost thanks to social media many
brands turn to contests and sweepstakes
to increase their follower base and
engagement of course these events should
reflect the broader objectives of the
brand and number 10 loyalty programs
loyalty programs are an advertising
strategy that is not aimed at acquiring
new customers but at getting existing
customers to repeat their purchase
frequently and even become brand
ambassadors there are different types of
loyalty programs such as points or
tiered programs in all of them the
objective is to generate a long-term
relationship with the brand and improve
the lifetime value of the customer in
turn this allows brands to reduce the
cost of acquiring new customers and
that's it for today we hope you enjoyed
the video and if you learned anything
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about digital marketing see you next
time
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