The Key to Powerful Leadership Communication
The Key to Powerful Leadership Communication emphasizes the importance of meaningful communication that conveys purpose. It discusses myths about communication in organizations and highlights the challenges of communication in noisy environments. The video suggests that effective leadership communication involves speaking in three dimensions: personal, future, and story. By mastering this crucial aspect, leaders can make a lasting impact and drive positive change within their organizations.
The Key to Powerful Leadership Communication
Topics
- communication myths
- importance of leadership communication
- challenges of communication in noisy organizations
Video summary
The video discusses myths about communication in organizations and emphasizes the importance of meaningful communication that conveys purpose. It explains that leadership communication is not just a competency, but the foundation of effective leadership. The challenges of communication in noisy organizations are highlighted, and the video suggests that to be heard, leaders need to speak in three dimensions: personal, future, and story. Personal communication involves making a personal connection and talking about passions and principles. Future communication revolves around communicating a better tomorrow. Storytelling is identified as a crucial form of communication that helps create new stories and engage everyone in the organization.
Video transcript
[Music]
when the true leader speaks
things happen there's a couple of myths
in many organizations about this idea of
communication
the first myth is this that we need more
communication
more information in the organization we
really don't in most of our
organizations
we have too much information we have
actually too much communication
what we need is more meaning what we
need is more purpose
the second myth is around communication
as a leadership competency
many of us think about leadership
communication as a competency like
strategic thinking or project management
innovation
and the like think of it as an important
competency but a competency nonetheless
in fact it's not a competency most
organizations put it in their top two or
three competencies because they see its
importance
but leadership communication is not a
competency it
is your leadership everything you do as
a leader is manifest through your
communication
it is simply that important leadership
and communication
are synonymous now management
communication
is fundamentally different it's
important but fundamentally different
managers communicate accurate and timely
information
to help people do their jobs and do
their jobs better important work
leaders communicate to get people to
think and act
differently and in concert working
together
aligned committed leaders push
people past the normal cynicism in
organizations the doubt and uncertainty
that exists
their voice gets people aligned engaged
and committed
but the challenges leaders are up
against in organizations today are
enormous
organizations are incredibly noisy
places think about all the messages that
are flying around organizations
so how can one voice the leader's voice
your voice be heard above the din of the
crowd
it's not just about having good
presentation skills
you know the skills eye contact
modulating your voice
pacing your message knowing your
audience tell them what you're going to
tell them
tell them and tell them what you told
them these are all important
skills but not what it takes to be an
effective leadership communicator
to be heard really heard leaders need to
speak in three dimensions
personal future and story
personal all communication is personal
whether or not you're ordering office
supplies
or describing corporate strategy you
need to be able to make
a personal connection at this moment
even through this video
i'm either connecting with you
personally or i'm not
you are deciding to either let my words
touch you or not
i need to make that connection with you
leaders do this by talking about
passions and principles
they do it by talking about sacrifice
loyalty
service community the things that speak
to the part of ourselves
that we hold most dear leaders also must
speak the simple
easily recognizable truth that stands
out from all the spin and positioning
and
half truths that float around
organizations people are listening
for that truth teller and they'll make a
personal connection
with the person they believe is telling
them the truth
the second dimension is the dimension of
the future
the thing that distinguishes leadership
communication is that
all leadership communication needs to be
an invitation
to a tomorrow that is better than today
think about all the great communication
you hear from your leaders
the great leaders communicate about a
tomorrow that is better than today
in some way and that message is woven
through
all of their communications and the
third dimension
is story all great leaders are
storytellers
storytelling is the oldest form of
communication and continues to be the
most important form today
neuroscientists agree upon one thing
they agree
that we listen think and organize our
minds
in stories we cannot change until we
have a new story
to replace an existing one the leader's
job is to help us create a new
bigger story both for us and for our
organization
many leaders simply try to create a
grand story for their organizations
but this often falls on deaf ears the
leaders who really have an impact
are those that create big stories but
big stories in which every one of us
have a starring role
from the ceo to the receptionist we all
have a starring role
think back on the great projects you've
been part of great organizations great
teams
it's very likely that there was a leader
there who created a big story for your
team
a big story for your organization and
made sure you
had a starring role so one voice your
voice
can make all the difference in the
organization today the leader's voice
can be heard above the din of the crowd
we're all listening for it we're
straining to hear it
all of us who work within organizations
are listening
for that leader's voice when the leader
speaks something inside us
moves it resonates with our deepest
hopes and aspirations
you
Dig Deeper
The Importance of Leadership Communication
Communication is often seen as a crucial aspect of leadership within organizations. However, there are some myths surrounding this idea. One such myth is that we need more communication and more information in our organizations. In reality, many organizations already have an overwhelming amount of information and communication. What we truly need is more meaning and purpose in our communication.
Another myth is that communication is simply a leadership competency, on par with strategic thinking or project management. However, communication is not just a competency; it is the very essence of leadership. Everything a leader does is manifested through their communication. It is that important. Leadership and communication are synonymous.
While management communication focuses on providing accurate and timely information to help individuals perform their job tasks effectively, leadership communication goes beyond that. Leaders communicate to inspire and motivate their teams, to foster alignment and commitment. Their communication pushes people past the cynicism and doubt that exists within organizations, and gets them to think and act differently, working together in concert.
However, leaders face significant challenges in getting their voices heard in today's noisy organizations. There are countless messages flying around, making it difficult for one voice to stand out above the crowd. Good presentation skills, such as eye contact, voice modulation, and knowing your audience, are important but not sufficient in being an effective leadership communicator.
To be truly heard, leaders need to speak in three dimensions: personal, future, and story.
Personal Communication
All communication is personal, whether it's about ordering office supplies or describing corporate strategy. Leaders need to make a personal connection with their audience. This connection is made by talking about passions, principles, sacrifice, loyalty, service, community – things that resonate with the core values of individuals. By speaking the simple, easily recognizable truth, leaders can make a personal connection with their audience.
Future Communication
Leadership communication is also about inviting people to envision a better tomorrow. Every communication from a leader should be an invitation to a future that is better than today. Great leaders communicate about a better future in some way in all of their messages. By continuously weaving this message throughout their communications, leaders inspire and motivate their teams to work towards that better future.
Storytelling
Finally, great leaders are storytellers. Stories are the most powerful form of communication, as our minds process information in stories. Leaders need to help create a new, bigger story for individuals and organizations. By creating a big story in which every individual has a starring role, leaders engage and inspire their teams. When everyone feels like they have a part to play in the story, they are more likely to be motivated and committed to achieving the organization's goals.
One voice, the leader's voice, can make all the difference in an organization. When the leader speaks, something inside each individual moves and resonates with their deepest hopes and aspirations. We are all listening for that leader's voice, and it is up to leaders to ensure that their communication stands out and makes a lasting impact.
Impact on Customer Support
Effective leadership communication also has a significant impact on customer support. When leaders effectively communicate their vision and values, it cascades down to all levels of the organization, including customer support teams. Clear and inspiring communication helps customer support representatives understand the organization's goals and creates a sense of alignment and commitment. This, in turn, translates to improved customer service and satisfaction.
Furthermore, leaders who are skilled in storytelling can help customer support teams better understand the bigger picture and their role in it. By creating a compelling and inclusive story, leaders can motivate customer support representatives to go above and beyond in delivering exceptional customer experiences.
In summary, effective leadership communication is not just about transmitting information or being a good presenter. It is about creating meaning, inspiring action, and building a shared story that resonates with individuals at all levels of the organization. By mastering this crucial aspect of leadership, leaders can make a lasting impact and drive positive change within their organizations and in the realm of customer support.
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