Sucessful Inbound Marketing Strategy – Follow These Steps!

do you know the process of an inbound
marketing strategy it is a methodology
that more and more companies are using
because it allows you to attract convert
sell and retain customers with the right
content at the right time today we will
see what the four stages of inbound
marketing are so that you can create
your own comprehensive strategy let's
get started
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if this is the first time you've heard
of inbound marketing don't worry we're
going to do a quick review of this
methodology and if you already know it
we can go over it together inbound
marketing uses non-intrusive advertising
and digital marketing techniques to
communicate with a user at the beginning
of the buying process and it stays with
them until the final conversion or sale
its main purpose is to attract your
ideal customer also known as your buyer
persona to your brand you do this by
creating valuable content that's
personalized and accompanies them
through each stage in the buying process
you should be with them from the moment
they first hear about your brand until
they make a purchase going one step
further involves building loyalty and
turning them into brand evangelists in
order to do this you must have a
thorough understanding of the needs of
the person behind the screen and not
only do you have to investigate who is
on the other side but you must
understand the buying process they
follow and how they move through your
website in order to be able to offer
content at the right time therefore the
two most important pillars of inbound
marketing are the buyer persona and the
buyer's journey any future strategy will
be born from this data so doing your
research is essential your inbound
marketing strategy will be based on
content that is relevant provides value
and demonstrates the level of expertise
of your company's owned media such as
the blog social media channels and of
course your own powerful database that
stores your qualified leads now that you
have a clear idea of what inbound
marketing is let's review its four main
stages
number one attract the first step is to
get visits in this first stage of
inbound marketing look for people to
reach your digital media channels
whether it's through your blog website
or social networks you should aim to
increase your web traffic through the
internet generated by your content the
tools you can use to attract visitors
are the following seo seo techniques are
essential to appear in the first search
results if you don't do seo users are
less likely to click on your site social
media with a good strategy and engaging
posts you can redirect part of your
audience to your blog your social media
channels can also serve as a
dissemination tool for certain content
such as articles third-party
recommendations such as guest blogging
if the page you appear on has
credibility and is well positioned
that's great but you also have to be
interesting and add value number two
convert
in this second phase the goal is to get
leads or potential customers meaning
that your users are taking specific
actions on your website in other words
you obtaining data about your leads can
be used to classify them in your
database keep in mind that you won't
achieve this without the appropriate
content for your buyer persona to
incentivize this conversion you should
use elements such as ctas lead magnets
forms and chat bots
number three selling
now that you already have leads
registered on your page you should focus
on making a sale you want your lead to
buy your product or service and you
should get them there by providing value
rather than being aggressive offer them
relevant information that will lead them
to choose your brand over the
competition in this step you will have
to understand what phase your user is in
in the buyer's journey and finally
loyalty we've reached the last phase
loyalty you want your customers to be
your brand enthusiasts you've succeeded
in making the user part of your database
but it doesn't end there you want the
customer to trust your brand over other
brands so much so that they only buy
from your brand offer them solutions to
their problems and provide them with a
service that's out of the ordinary you
have to position yourself in the
consumer's mind as a brand that provides
the best value takes the best care of
them and has the best customer service
so these are the four stages of inbound
marketing attract convert sell and
retain
using different techniques and tools you
can guide users through each of these
stages now that you have a clear
understanding of what these four stages
are do you know the difference between
inbound marketing and outbound marketing
click on the video right there to see a
full video dedicated to the differences
see you in another video
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