Steve Jobs – Customer Experience

yes mr. jobs you're a bright and
influential man here it comes
sad and clear that on several counts
you've discussed you don't know what
you're talking about I would like for
example for you to express in clear
terms how say Java in any of its
incarnations addresses the ideas
embodied in open duck and when you're
finished with that perhaps you could
tell us what you personally have been
doing for the last seven years
you know you can please some of the
people some of the time but
one of the hardest things when you're
trying to affect change is that people
like this gentleman are right in some
areas I'm sure that there are some
things opendoc does probably even more
that I'm not familiar with that nothing
else out there does and I'm sure that
you can make some demos maybe a small
commercial app that demonstrates those
things the hardest thing is what how
does that fit in to a cohesive larger
vision that's going to allow you to sell
eight billion dollars ten billion
dollars a product a year and one of the
things I've always found is that you've
got to start with the customer
experience and work backwards to the
technology you can't start with the
technology and try to figure out where
you're going to try to sell it and I've
made this mistake probably more than
anybody else in this room and I've got
the scar tissue to prove it and I know
that it's the case and as we have tried
to come up with a strategy and a vision
for Apple it started with what
incredible benefits can we give to the
customer where can we take the customer
not not starting with let's sit down
with the engineers and and figure out
what awesome technology we have and then
how are we going to market that and I
think that's the right path to take