Steve Jobs emphasizes the importance of starting with the customer experience when developing business strategies and products. A customer-centric approach prioritizes the needs of customers and leads to better technology development. Putting customer first can help businesses deliver great experiences and build customer loyalty.
The video features Steve Jobs responding to criticism of his ideas and discussing the importance of starting with the customer experience when developing products and a business strategy. He acknowledges the need to consider competing technologies, such as Java and OpenDoc, and suggests that it is important to focus on the larger vision and how a product fits into that vision. Jobs reflects on his own mistakes and the importance of learning from them. Overall, the video emphasizes the need for a customer-centric approach to business strategy and development.
yes mr. jobs you're a bright and
influential man here it comes
sad and clear that on several counts
you've discussed you don't know what
you're talking about I would like for
example for you to express in clear
terms how say Java in any of its
incarnations addresses the ideas
embodied in open duck and when you're
finished with that perhaps you could
tell us what you personally have been
doing for the last seven years
you know you can please some of the
people some of the time but
one of the hardest things when you're
trying to affect change is that people
like this gentleman are right in some
areas I'm sure that there are some
things opendoc does probably even more
that I'm not familiar with that nothing
else out there does and I'm sure that
you can make some demos maybe a small
commercial app that demonstrates those
things the hardest thing is what how
does that fit in to a cohesive larger
vision that's going to allow you to sell
eight billion dollars ten billion
dollars a product a year and one of the
things I've always found is that you've
got to start with the customer
experience and work backwards to the
technology you can't start with the
technology and try to figure out where
you're going to try to sell it and I've
made this mistake probably more than
anybody else in this room and I've got
the scar tissue to prove it and I know
that it's the case and as we have tried
to come up with a strategy and a vision
for Apple it started with what
incredible benefits can we give to the
customer where can we take the customer
not not starting with let's sit down
with the engineers and and figure out
what awesome technology we have and then
how are we going to market that and I
think that's the right path to take
The idea of “starting with the customer experience and working backwards towards the technology” is a philosophy that involves focusing on the end-user experience and their needs, rather than developing technology for the sake of having it. Prioritizing the needs of customers means that businesses can develop better technology that supports and enhances their experience. Often, businesses make the mistake of developing technology before identifying who their target customer is. By doing so, they risk developing technology that does not meet the needs of their customers. It’s essential to ask yourself questions such as “what benefits can we give to the customer?” before moving forward with any technological advancements. This customer-centric approach has been successful for many brands, as they have focused on delivering a great customer experience that draws customers back again and again.
To improve marketing, speak to customers in a friendly and relatable tone, use casual subject lines, and provide excellent support and easy navigation on your website.+
Good customer service is crucial for business success. It retains customers, boosts sales, and strengthens brand image. Invest in your customer service team, provide them with the right communication tools, and reward their efforts. They can also act as social media managers to engage with customers effectively.
Customer service is crucial for business success, with poor service costing billions. These quotes emphasize the importance of treating customers right.
Customer experience management (CEM) is vital in tracking and organizing interactions between a company and its customers. CEM focuses on putting the customer at the center of marketing, sales, and support to drive brand loyalty. Creating a sound CXM strategy, understanding customer needs, and overcoming obstacles are crucial for a successful customer journey. Automation and listening to frontline agents and customers can improve customer service management.
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.
We’re available on multiple dates