Simple Tips to Combine Your SEO and Social Media Strategies

- A lot of those videos
they may not get a million views a month,
but they may get 50,000 views a month.
- [Host] And very consistent.
- Yes, and then when you have a 100, 200 of those videos,
the view count adds up to being a lot.
(upbeat music)
- What are like the five plus in your opinion?
I mean, is it your opinion or is it a fact?
I mean, I'm not sure if the algorithm is open.
- The algorithm's not open.
But they say there's a lot of factors.
So there's 200+,
but there's been a lot of data and studies.
So we look at, we analyze over 900 million domains
and we know the factors that really impact rankings.
So number one is how popular is your brand?
Like if you have a popular brand like Nike
or Global, you're less likely to create fake news,
because people trust it.
So Google wants to rank brands higher.
So branding is a big factor.
And if you look at the top 10 search queries on Google,
almost all of them are brands.
I think the majority, like six or seven of them are brands.
The second thing that you really need to focus on
is creating amazing content.
If you don't create amazing content,
they won't know what to rank you on.
The content doesn't have to be text, it could be video,
it could be audio, it could be text, it can be any of them,
because Google can decipher videos.
They own YouTube.
They can decipher audios,
and of course they understand texts.
The third thing you need to do
is make sure that other people link to you.
So it's like votes.
You guys just had a presidential election.
The reason the president won
is because he had more votes, right?
So on the internet,
a vote is a one website linking to another website.
So the more websites linking to yours
that are relevant and good,
the higher you're going to end up ranking.
Three, you need to button up your code.
Your code on your website needs to be.
- I mean the three
was the back links, right?
- Oh four, sorry, four.
- The four? - Four is your code.
- The code?
But how important is the code?
I mean, it's because of the loading time?
- Yes. - It's very relevant.
- Yes, because it's loading time.
You take out your phone
and if it takes you 10 seconds to load a website,
you're not going to stay there,
you're going to go onto the next one.
But the reason code is important,
not just for loading time but for them to crawl your page.
See if you're code is messy, like a messy kitchen.
If you're cooking a recipe,
but you can't find where everything is,
that's going to take you forever.
And people get frustrated.
But if your code is clean,
like your kitchen is organized, it makes it much easier,
and search engines prefer that.
And then the last one that no one really considers a factor,
but you'll understand this one, is time.
See, everyone wants everything right now.
You have to be consistent.
You have to do this long enough.
Just like you.
It took you years before you really started to take off.
See, I know a lot of people who talk about you in Brazil
and they say, you're an overnight success.
I disagree.
I don't mean this in a negative way,
I mean it a positive way.
You worked very hard for many, many years
to get to where you are right now.
It wasn't just all of a sudden you're,
oh, everyone sees you and that's it.
You put in so many hours and years
to create this company, right?
It doesn't happen overnight.
And people think that you can just get amazing results
whether it's in marketing or business.
No one builds a big business in one year.
It takes three, four, five, 10 years
to build something massive.
- Yes, man, it's really good hearing you say all of that.
It's like you talk in a clean
and very understandable way.
Like you use metaphors and all of this.
This is so cool, thank you so much.
The top five things are brand, awesome content.
- [Neil] Yeah.
- Backlinks. - [Neil] Yeah.
- A clean code and time.
By time you don't mean timing,
it's time like consistent.
- Consistent and being patient.
So you have to continually do it for many years,
but you have to wait many years.
People want to do something and get the results right away.
It's like in investing
when you pick a stock,
you can't control inflation,
you can't control who's going to be president,
you can't control a lot of factors
that can make the stock market go up or down.
But if you believe in the company, like I believe in Amazon,
I believe in Apple, I believe in Google.
I've owned a lot of these stocks for a long time.
I'm not giving financial advice,
I'm just saying I've owned these stocks for a long time.
So some years they go up, some years they go down.
But because I believe in the companies,
in the long run I've done very well
because I pick the right ones.
So you have to be consistent
because you can't always time things.
Remember earlier we were talking about,
"Oh, did you get lucky and do it at the right exact moment."
When I say timing is you have to be patient and consistent.
Because even a lot of good companies like a Google or Apple
sometimes they have a bad year,
even if they're making more money,
because you can't control the inflation,
you can't control supply chain.
These are all things that can hurt companies,
but in the long run, you're wearing an Apple watch,
you have an iPhone.
Amazing company that creates amazing products.
I'm not telling people they should buy the stock
that's up to them,
I'm just saying when I see something I like,
I'll buy it and I'll hold it for the long term.
- Oh, okay.
Very good,
and it makes very good sense
from what I've studied.
Like I'm a beginner when I'm near you,
but they make sense for me, a lot of sense.
And you probably had tons of cases.
Like you've helped a lot of companies grow a lot.
I know a lot of companies you've helped
and you probably have a lot of other ones.
Can you share a case,
a good case with us
and maybe sharing like the logic,
the mathematic logic of this thing?
We have 800,000 searches for this keyword.
The site in the first position has like 40% of the clicks.
Each click is like $10 or something.
Like can you tell me a case?
- Yeah, so a great example of this is Empiricus.
So Empiricus,
when they started getting into cryptocurrencies,
they weren't ranking for a lot of the terms.
We got them number one in Brazil
when we were working with them for the term Bitcoin.
- Which year, you did it?
- Pre-COVID. - [Host] Pre-COVID.
- Okay, so with that term, Bitcoin, it was so popular.
The amount of emails that they were generating
was thousands and thousands and thousands.
Then from the emails,
they start pushing products that they sell
and they were starting to generate
from what we could see, tons and tons of revenue.
I can't actually tell you their revenue numbers,
but you get the point, right?
It's one of the most popular financial terms, right?
And I know, you know,
the Rico people, Rico XP.
when we worked with them,
in two year period we got them over 2 million visits.
- [Host] 2 million visits - 2 million from just SEO.
Think about how many signups you're going to get
and how much revenue that can generate
for you in the long run.
So it can go with all businesses.
In the United States and actually globally now,
even including Latin America United States, Europe,
we work with Adobe.
So Adobe is everywhere, right?
Their software. - [Host] Yes.
- Now they spend so much money on paid advertising.
What if you can get that traffic for free and cheaper?
And it's been such a big ROI
that when Adobe started with us,
now their campaign is four or five times larger,
because the ROI is so massive.
And we even won awards for our work with Adobe.
We got Search Marketing Awards.
But the same goes with paid advertising.
A lot of people are spending money
in Brazil that we're seeing on Facebook and Google
and they're not fine tuning their landing pages,
their copy for conversions.
And we go in there and we fix a lot of these things.
So that way when someone is spending,
three, four million reals a month on ads
and we start giving them 30, 40, 50% more efficiencies,
that's a lot of savings.
- See, I started growing my YouTube channel,
when I started applying SEO mechanics on my videos,
because back then,
the YouTube algorithm
wasn't so good as it is today.
And even today, the YouTube algorithm reads a lot of texts.
Like the tags we put in the videos
the term, roll, name of the file,
like the title of the video.
And I started protesting a lot of videos with long tail,
like how to invest your money for beginners,
like how to buy a (foreign language)
how to start investing,
how to buy a crypto, investing in crypto.
A lot of terms that we have a lot
of searches every month
and these videos weren't as good
as the ones I produce when I am aiming at timing.
But they have like a longer tail.
- [Neil] Yes.
- And I have a lot of those little seeds planted.
And now we are talking
and I have a lot of videos growing from time to time.
Even the ones I produced like five years ago.
Like that's the beauty of the SEO, right?
- Yes, and the beauty of it is a lot of those videos,
they may not get a million views a month,
but they may get 50,000 views a month
- [Host] And very consistent.
- Yes, and then when you have a hundred,
200 of those videos,
the view count adds up to being a lot.
- And maybe it's, I feel it's more qualified
because it's like the answer for a question.
It's not like something, okay, let's watch it.
It's like a answer.
An answer someone needs.
So when they look for an answer,
they're more open to buy something
to become a leader or something like.
And when we talk about SEO in Brazil
and in the States, I feel, especially when we are talking
about paid search, that Brazil has a lot to develop.
I feel here it's a little cheaper than it is in the US.
A lot of companies didn't do it here already.
What are the difference for you that works
in both countries and maybe other countries when we talk
about SEO and competitive scenario on both countries?
- Yeah, so first off,
it is much cheaper in Brazil than the US,
and even a lot of European countries.
But the revenue you generate
per click is also less in Brazil.
- It's less, oh, okay, understood.
- You get what I mean?
because of buying power, right?
- [Host] Yes, yes.
So, companies are willing to pay,
like Apple is willing to pay more
in America for the click than they would
in Brazil because the buying power is larger.
It doesn't mean Brazil is bad,
it just means that because of currency exchange, right?
Right now it's like,
I think 5.5 to one or somewhere around there.
- [Host] Yes, yes, something like that.
- So like if you want to buy Apple product in Brazil,
yes the clicks are cheaper,
but that laptop is very expensive for a Brazilian.
- So the conversion rates.
- Is much lower, yes..
But the tactics and the strategies are the same.
So we do see in Brazil SEO and paid advertising,
a lot of big companies are starting to do it.
It is getting competitive, but it's not as competitive
in the states or even in Europe,
because it's more up and coming in Brazil.
So this is the opportunity for businesses to go
and spend more because it's a blue ocean,
it's wide open, there's not as much competition.
But the factors, the way you get the rankings
like we talked about the five main points,
it's the same if you're in the United States
or in Brazil or in the UK or in India.
There's not much of a difference.
Even social media marketing
for YouTube marketing or even,
Facebook or Instagram, it's the same in all the countries.
Like with YouTube, we do the same stuff
from the images to the tags
to the thumbnails to try to get more clicks,
to try to creating a video that people love.
So they keep sticking around.
But what we see is,
in places like Europe or in North America,
it's more competitive because you have way more people.
It's harder, because you have way more people
creating content for the same exact terms.
- [Host] Ah, yes.
- So a great example for this is,
you know the term seguro, auto insurance.
- [Host] Seguro, yes.
- Insurance.
- So in America, the United States,
for the term auto insurance,
there's less than 200,000 searches a month.
- [Host] Okay.
- There's over 1.1 billion with the B results.
So very, very competitive
because there's so many people competing
for those 200,000 searches a month.
- Wow.
A lot of people like see SEO
as a way of not having the need to work anymore.
I mean, you produce some blog posts,
then you have a good landing page,
a initial product
and you don't work ever again.
There are a lot of books even talking something like that
like work one, two, three hours a day and all this stuff.
But how much time do you think we need
to expect to reasonably wait for results?
- So two things.
One, if you with Google,
they do over nine algorithm changes per day.
So if you stop doing SEO and creating content,
over time you'll notice that your traffic
will start going down.
So you can't actually stop.
Two, you need to do it for more than a few hours a day.
It needs to be a dedication.
If you have a business like you do,
you need to have people within the company focus to it.
If you are doing it yourself,
you need to spend more than an hour to two hours a day.
You may need to spend three, four hours,
and do other stuff as well to run the business.
And then to see the results,
you'll start seeing results within six months.
But it usually, after two years,
you really start seeing amazing results.
But within six months you'll see some good traction.
- Ah, okay.
So from six to two, six months to two years.
When you talk about SEO, you usually help companies
on YouTube and other platforms or usually on Google.
- Google, Bing, YouTube, TikTok.
- Is there a difference
on how much time to expect the results in your opinion?
- Yes, so we pretty much do any major platform
where there's search.
We technically do marketing
on every platform for our clients.
We do all digital platforms.
But YouTube, you can get results in 24 hours.
- Yes, it's very different.
- It's very different.
Google, long run, it can take six months to two years.
TikTok, we're seeing results within days at the latest.
LinkedIn search isn't as popular, but you know,
with most social media platforms
it's all about what's new and fresh.
Most social platforms you can see results within days,
at the latest.
As someone who produces content on social media,
it's very hard to produce
on social media because you need to get right the timing
of the things and then a lot of the things you just produced
like age is not very well
and it if it generates results, it did.
If it doesn't, there's no more use for that content.
So that's why I really love to produce
on YouTube and also on Google,
but more on YouTube because it has a long tail.
And on TikTok, the things are crazy.
The algorithm is crazy.
It's very fast-paced.
It's very different.
Like if you could give us some hints
or some tips to
maybe apply SEO to TikTok,
what would be the main tips here?
- So I'll let you do something even better.
I'm going to tell you one tip for all platforms.
- Ah, so cool.
- Okay, so we'll start with TikTok.
The big thing on TikTok, they actually want a lot
of comments the first day the video goes live.
So if you have comments that are engaging and sometimes even
if they say something different than you
and it creates other people to leave more comments,
that's what actually causes the video to go more viral.
- Comments, the top tier of the engagement in TikTok then.
- Yes, you need comments.
And a lot of them right when a video goes live.
- [Host] Okay.
- And not comments like, good job or amazing.
It needs to be real conversations.
YouTube,
it's all about how much traction does your video get
in the first day.
So what we do is when we release a video,
you send email blast, push notification blast, SMS blast.
So that way everyone sees it
in the first 24 hours, then that video is more
likely to get suggested and ranked higher.
It's all about the first 24 hours with that.
With Facebook, we see videos that are
over five minutes generate over 80% more views.
We analyze over 900 company Facebook pages
and the videos that were over five minutes performed
over 80% better than the shorter form videos.
So Facebook wants, so not YouTube,
Facebook wants longer form videos
- But like is there somebody still using Facebook?
- It is, it's super popular,
not in our age range
but the older age range really uses Facebook still.
- [Host] Oh, okay.
- LinkedIn is comments, engaging comments.
They need to be at real conversations
at least 12 words long.
And you need other profiles with similar types
of following to leave comments in the first four hours.
TikTok, it doesn't have to be comments
from people with the same audiences.
It can be with anyone but LinkedIn,
you need people with similar type
of audiences leaving comments that works the best.
- What could be the logic behind this hint?
- It's all about the network effect is my guess.
And they look at it from a business side and you know,
who has similar networks and what people they
think one would like the other may like.
- The thing about LinkedIn that is so cool
and so important for us, I mean it's very important,
but we don't usually use it for selling,
we use it more for brand.
But LinkedIn is,
if I like a post of somebody else,
that post starts getting delivered to my audience.
It's very different from the Instagram.
- [Neil] Yes.
- So if someone from my network commencing it
and has a base of following similar to me,
really that's very assertive.
Yeah.
- And then with Google, it's all about brands.
They want to rank brands higher.
Like in the world, if you look at the term Nike,
it's search more than the term shoes.
So more people search for Nike than the word shoes.
- Yeah, but like it's, you said about brands,
but it's only brands
or for example, if Nike writes something about investment,
because Nike is a.
- No no, no, that won't work.
- [Host] That won't work.
- When you're trying to rank on Google,
you need to stick with your niche or your industry.
If you're good at business, stick with business.
If you're Nike and you deal with athletics,
you can stick with athletics
or shoes or apparels or whatever it may be.
But on top of that, if you want to rank higher,
Google looks at how many people are typing
in your company's brand name into Google.
The more they type it in,
the more of a signal it shows that you should rank higher.
So you can release free tools and good content.
And this all helps you build a brand.