Inbound Marketing vs Outbound Marketing Strategies

inbound and outbound may sound similar
but they couldn't be farther apart in
this video we'll go through both
marketing methodologies and each and
every one of their differences so you
can decide which one fits best in your
company's overall marketing strategy or
if you should be using a combination of
both spoiler you should
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so what's involved marketing inbound
marketing is a methodology based on
attracting your target audience by
accompanying them through their journey
towards a purchasing decision inbound
marketing strategies take their audience
by the hand from brand discovery to
brand loyalty in fact the term inbound
was defined for the first time in the
opposition to outbound marketing
outbound marketing is channeling a
message outwards in order to capture
users now if we were to take both
inbound and outbound strategies and put
a symbol on each inbound marketing would
be the equivalent of a magnet whereas
outbound marketing would be the
equivalent of a megaphone
inbound marketing is a set of techniques
and tools that are based on attracting
potential customers non-intrusively
with them we seek to attract more
traffic to our website make attractive
offers to users to become leads and
guide them through the lead nurturing
process since the term inbound marketing
did not emerge until 2005 sometimes it's
tempting to identify outbound with old
and inbound with modern but this is not
necessarily the case some digital
marketing strategies like display
advertising are still outbound and as
we'll see in this video both strategies
are 100 compatible and will be even more
effective if you combine them inbound
marketing has five main pillars one
attracting traffic
getting visitors to the brand's website
is necessary for the entire process to
begin for this we use different
techniques like seo sem content
marketing and social networks two lead
conversion
here we seek to attract users with
compelling content or offers of interest
in exchange for them leaving us their
data number three automated marketing
through lead scoring and lead nurturing
techniques we filter leads into various
workflows and convert them to customers
number four loyalty
no strategy is complete without thinking
about loyalty that is how to get
customers to stay loyal to the brand and
make repeated purchases over time and
number five analysis finally we will
have to measure and analyze the results
based on our key performance indicators
or kpis to adjust the strategy if
necessary another resource used to
clarify the different phases of the
inbound journey process is the
conversion funnel at the top of the
funnel we have all the users who visit
our website and content while at the
bottom of the funnel we have those who
manage to convert into clients in the
conversion funnel we can distinguish
three phases tofu mofu and bofu watch
this video we made to learn everything
about each one of these phrases now to
the other side of the coin outbound
marketing outbound strategies are based
on getting in touch with a very large
number of users to channel our message
to them
within the world of digital marketing we
see outbound marketing techniques in the
form of banners ads on social networks
or email marketing now that we're clear
about inbound and outbound marketing
we're going to look at some of the key
differences between them quantity versus
quality outbound marketing is quantity
by nature since its intention is to
reach as many users as possible on the
other hand its success rate is very low
since these users are not necessarily
interested in the products and services
offered in contrast inbound marketing
seeks to attract selected users since it
is the user who has to take the first
step we can start filtering contacts
with the potential to be interested in
our products and services user
experience outbound marketing is based
on interrupting the user to distribute
our message think for example television
commercials or banners that cover the
content you want to read
although this interruption can be
effective at the time of drawing
attention it can also disrupt the user
in fact in recent years there has been a
boom in ad blockers to avoid such
intrusive outbound interruptions in
contrast inbound marketing seeks to ask
the user for permission to communicate
with him it is the user who voluntarily
approaches the content of the brand or
even leaves their data so that we can
continue to send them messages through
an inbound technique our marketing
resources are ensured to be dedicated to
those who are interested
is inbound marketing necessarily better
than outbound marketing
although statistics show that inbound
strategies offer a high return on the
investment the truth is that this
methodology is not without its
limitations for example your inbound
marketing scope will be limited to the
number of interested contacts you have
for that reason at cyberclick we believe
that both strategies are compatible and
should reinforce each other outbound
marketing has the potential to attract a
large number of users which we can then
capture to be a part of our inbound
process for example we can include
information about the brand's blog
within a large-scale campaign
on display or in traditional media
whether we opt for an inbound or an
outbound action there are four general
principles that should be taken into
account segmentation
whatever the scale of the campaign we
must be very clear about who we are
targeting and why based on our buyer or
ideal customer we can develop different
profiles to segment the audience respect
the user although we opt for outbound
strategies we should always aspire not
only to not bother the user but to offer
content that they want to consume
automated marketing automation
techniques can be applied to all types
of campaigns to reduce human error save
time and cost and optimize results
measurement and analysis fundamental in
any marketing plan is to be aware of
what is happening and to improve on our
campaigns we hope that this video has
been useful for you to better understand
inbound and outbound marketing
the differences between them and how
they complement each other to achieve
the objectives of a brand understanding
the differences is the first step to
launching your own inbound and outbound
marketing strategy thanks for watching
our video if you want to see more videos
about inbound marketing be sure to
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any questions you can leave them in the
comments below
until then we'll see you in the next
video
you