Inbound Marketing for Small Businesses – Benefits & Strategies

do you still think inbound marketing is
exclusively for big companies
that couldn't be further from the truth
the inbound marketing methodology can be
useful to companies of all sectors and
sizes including small businesses in this
video we're going to take a look at the
benefits of inbound marketing for small
businesses and what strategies we can
use to implement it
so what exactly are the main benefits of
inbound marketing for small businesses
it's a non-intrusive way to reach
potential customers today users are
saturated with ads on the internet and
many of them ignore advertisements or
even install ad blockers to get rid of
them however by creating valuable
content with inbound marketing we can
make users turn to us instead of turning
away thus avoiding the saturation effect
is more efficient than traditional
advertising as much as we target our ads
we're never guaranteed to be targeting
users who are interested in our offer
using traditional advertising on the
other hand with inbound marketing they
are the ones who are coming to us so we
know that these are high quality visits
it improves brand reputation the inbound
methodology is based on generating
quality content that attracts visitors
thus small businesses and enterprises
become a trusted ally informing and
advising potential users about their
needs this encourages users to perceive
your business as experts in your sector
therefore improving your image and brand
reputation it is more profitable than
other forms of advertising
for small businesses which tend to have
smaller marketing budgets
inbound marketing can be a great option
to get more bang for your buck
while other advertising methods have
pay-per-click models in inbound the
investment is mainly time
it is a long-term investment
the content that you create as part of
an inbound marketing campaign forms a
digital archive that lives on your
website this archive accumulates visits
generates leads and improves your
reputation with no more investment than
the initial one you made when you first
created it
this is what makes inbound marketing
such a great long-term investment
it improves loyalty inbound techniques
take into account the entire customer
life cycle including after sales
therefore it nurtures a quality
relationship with the customer that
leads to more brand loyalty and repeat
purchases over time to reap all these
benefits you'll need to implement an
inbound marketing strategy here are the
seven essential steps
analyze the market
before starting to plan your inbound
marketing for your small business you
have to be clear about the situation it
doesn't matter if you don't have a large
budget for market research because you
can do research on google and social
media to see who your main competitors
are
and what they're doing as well as what
users think about them
another key step in this analysis is to
make a profile of our ideal client that
answers the following questions who is
your ideal customer
what is the problem that needs to be
solved what information does he or she
need
what should be their reasons for
choosing us over a competitor
design a conversion funnel inbound
marketing starts with attracting users
to visit our website or other brand
channels but that is only the first step
between the first contact and the final
conversion the user goes through
different stages
therefore we have to investigate what
the customer journey is like and devise
a strategy for each step define a
content plan content is a key part of
inbound marketing since it's how we
attract potential customers sometimes
small businesses can make the mistake of
opening a blog and publishing articles
without having a clear plan
to take full advantage of this
investment you have to be clear about
the content that is valuable to your
potential customers and design a
publication calendar that you can
maintain over time
work on seo for an inbound marketing
strategy to work your content has to be
visible and easy to find and for that it
is essential that they are well
positioned on google the first step
therefore is to do keyword research
start by asking yourself what your ideal
customer is searching for in google
keep in mind that as a small business
you will not be able to compete for the
highest demand keywords in your sector
but you can try to position your content
with long tail searches for example
design agency for a fashion store in
sheffield prepare your website to
capture leads once a potential customer
has reached your website you have to
collect their data in order to continue
communicating with them
one of the most popular tactics to
achieve this is to invite them to
download valuable content in exchange
for filling out a form ideally you
should create different landing pages
for different types of users and content
so that they are as optimized as
possible to respond to their specific
needs create an email marketing strategy
the next step is to nurture the
relationship with the lead for this a
low budget strategy that usually
delivers good results is email marketing
there are many low-cost tools on the
market that allow us to create automated
email sequences reducing your time spent
on this action take care of the after
sales services when the lead has
converted and made a sale your
relationship with them should remain
active continue to communicate through
email or other channels and send
valuable content and offers tailored to
their tastes and needs if you want to
take some inspiration from the big
brands click on the video now to learn
about nine successful marketing
strategies hopefully this video has
inspired your inbound marketing strategy
for your small business
if you have enjoyed this video or want
to learn more about inbound marketing
then click the subscribe button we'll
see you in the next video
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