I got ChatGPT to build me an entire marketing campaign

hey my friend Adam here and in this
video I'm going to show you how I got
chat gbt to build me an entire marketing
campaign from start to finish including
ads social media posts blog posts email
sequences and SMS sequence and a sales
page now I admit it all sounds a little
too good to be true and I was a little
bit skeptical going into this project I
mean could a robot really replace a
professional human marketer well my
friend if you're anything like me then
the answer may surprise you so I'll show
you how I created every single word of
an entire marketing campaign using chat
GPT how it all turned out and most
importantly of all I'll show you how you
can do all of this too in order to get
better results faster than ever before
and it all starts by first understanding
a few simple rules and guidelines in
order to get the absolute most out of
chat GPT so let me show you how it's
done starting with that when it comes to
using chat GPT in order to help you
create content sales and marketing
materials there's a few important things
that you need to know number one it does
best when coming up with content and
ideas from 2021 and before this means if
you're in an industry that relies on
Cutting Edge technology or that changes
quickly there are going to be some
limitations that you're going to need to
work around number two chat GPT is a
robot I mean technically it's a
generative pre-trained Transformer based
on natural language techniques that
provides answers to questions in a
conversational tone but that makes it
sound way too confusing so we're just
going to call it a robot a robot that is
amazing at doing what you tell it to do
but nothing else which means that the
quality of the answers that you get is
directly proportional to the quality of
the questions that you ask so I'll show
you how to phrase your requests for
Maximum Impact in just a minute then
number three chat GPT is one of the most
powerful tools I've seen when it comes
to generating text but for images
landing pages and other creative
elements you're going to want to look at
other resources fortunately I've got you
covered there with a few more Nifty
tools that you're definitely going to
want to check out as well okay so with
that said let's talk about prompts next
which are the key to getting the
absolute best results possible like I
said before the key to getting good
stuff out of chat GPT is by first
putting good stuff stuff in this means
asking good questions or giving good
prompts for example rather than just
asking chat GPT to write you something
like say a Facebook ad which in this
case gives me back a random example of a
Facebook ad for a product and a service
that I don't even offer sell or promote
you'll want to use the following
guidelines and parameters instead in
order to make sure that you end up with
something that's actually usable so
let's try again using this framework
write me a kind of text that is style
and tone highlighting Slash featuring
characteristics so in this example that
works out to write me a Facebook ad that
is persuasive funny and conversational
and highlight the benefits and
importance of marketing strategy and
after reading the ad over well it's not
too bad but it could be better and I
think what would be the most beneficial
here would be to create a second version
of the ad you see the original ad that
chat GPT cooked up looks like it's
targeting and focusing mostly on people
that already own a business which is
fantastic but I think I'd like chatgpt
to give me another option aimed at p
people who are wanting to or thinking of
starting a business in the future so
let's update that now by asking it to
write another version of this ad
focusing on and targeting people who
want to start a business and I'll be
honest this one looks pretty good to me
I mean maybe a few tweaks here and there
but overall I'm gonna call this a winner
[Applause]
[Music]
now before moving on to the sales page
I'd like to generate an image to use
alongside of this ad but in order to do
that we're going to need to step outside
of chat GPT for just a second but that
gives me an opportunity to introduce you
to another couple pieces of powerful
software in order to generate an almost
unlimited supply of AI powered images
and Graphics the first piece of software
that I'm going to use here is called
Dolly now known as Dolly 2. just like
chat GPT dolly is also powered by open
AI the company behind them both and is a
pretty neat AI system that can create
realistic images and art from a
description in natural language for
example let's say that I decide that
being lost at sea stranded alone in a
rowboat in the middle of the ocean is a
pretty good metaphor for the modern
entrepreneur who's struggling to figure
out their overall marketing strategy
well I could ask Dolly to get me a photo
of a man on his computer in a robot in
the middle of the ocean now I don't
really like these very much so I'm going
to try again using a 3D image instead
still not loving them how about a
animated image hmm maybe a pixel image
hmm I'm not loving this either and that
Dude Looks naked which is Never Gonna
Fly so let's try something else maybe an
image of a person's scared and alone
with the computer this one's fine I
guess but we could do better and if I
decide that I also want to create a
retargeting ad alongside this one I
figure it's best to probably use an
image of myself as well which is going
to make a bigger impact with those who
are already familiar with me and with my
content so for that I'm going to use a
piece of software called lensa lensa is
an AI powered image editing app that
allows you to upload a whole bunch of
different selfies then it works its
magic and it gives you back a whole pack
of different images that have all been
edited and tweaked and modified using AI
now this one costs a few bucks to use so
it isn't free but it is pretty crazy in
regards to the quality and the variety
of images that you get back so after
looking through all of these I think
this one's probably gonna work just fine
next let's hop back into chat GPT to get
it to write the sales page for the
digital marketing Academy now when it
comes to writing longer form content
like sales Pages email sequences long
form blog posts video scripts or podcast
outlines all the same rules and
guidelines apply meaning the secret here
is to give chat GPT as many good clear
and relevant inputs as you can and then
don't be afraid to tweak and change
things once it's had a chance to work
its magic so let me get it to write a
sales page now based on the Facebook ad
it wrote before all right now overall
it's okay sure there are some important
points it's missing and some things that
aren't entirely accurate about the
program but overall it's not terrible
that said I would like it to be longer
which is the perfect point to remind you
of the obvious fact that chatgpt is a
robot and therefore just does whatever
you tell it to it's not a mind reader
and if this is what it thinks a sales
page should be then that's what you're
gonna get but that doesn't mean that you
need to accept it this is why the next
step is to get it to do exactly what I
want with just a little bit of
creativity and a few extra commands for
example I know that one of the biggest
benefits of the digital marketing
Academy is the fact that it shows you
how to create a complete marketing
strategy from A to Z and in my humble
but accurate opinion having a complete
marketing strategy is one of the single
most important elements to marketing and
to business success so what I could do
then is ask chat GPT to write me a 500
word blog post on the importance of
marketing strategy and unsurprisingly
it's not half bad either and I can use
parts of this on the sales page as well
as use the entire thing as a standalone
blog post in order to drive even more
traffic to the course plus I think
there's also enough good stuff in here
that I could ask chatgpt to turn it into
a few different social media posts as
well so let's get chat GPT to do this
now by asking it to turn this blog post
into a few different shorter social
media posts now like before I probably
could make a few tweaks here and there
in order to make sure that it accurately
reflects the digital marketing Academy
as well as comes off in my tone and my
style but in all honesty I could
probably just copy and paste this and
put it directly as an Instagram caption
or a Facebook post or a YouTube
Community post or maybe even trim a few
words out and post posted as a tweet and
all of this took seconds not minutes not
hours certainly not days which is kind
of mind-blowing when you think about it
but wait there's more sounds like I work
for chat GPT this video is not sponsored
you see next I can also ask it to write
me an email sequence to sell the course
and well there we go and uh might as
well get it to write a three-part SMS
sequence as well yep not bad but it's a
little bit long for an SMS so I'll get
it to make it even shorter and you can
continue to refine and adjust and make
further tweaks until you're left with
what can only be described as a pretty
good piece of marketing material but
wait there's more nah I'm not kidding
there's there's actually a lot more for
example let's say that I want to make
the course even more internationally
accessible well no problem I can ask
chatgpt to translate this sequence or
anything else that I put into it into
pretty much any language I can think of
let's do Spanish for now ah bueno then
maybe Portuguese
and how about Japanese too while we're
at it ah yoy crazy right and as the
technology continues to evolve and
become more adopted by others in the
business Community we'll just keep
seeing New Uses and practical ways to
use this in order to help us create
better marketing and more profitable
streamlined and efficient businesses
that said like I said in the beginning
the biggest limitation with chat GPT in
almost all AI Technologies out there
right now is that they're basically
robots that operate on mathematically
programmed algorithms which means
there's still a need for creative and
strategic thinking in order to know what
to ask them for or what to tell them to
do in the first place but if you'd like
to see even more examples on how to use
chat GPT in your marketing as well as a
few other of the most important
marketing Trends and strategies going on
right now then you're definitely going
to want to check out this video right
here next as it's loaded with some of my
best marketing tactics and strategies so
make sure to check that out now and I'll
see you in there in just a second