How To Rank No. 1 on Google (Ecommerce SEO Secrets)

ranking number one on Google doesn't
require Supernatural Powers despite what
so many SEO gurus want you to think
between the industry jargon algorithm
updates and constant streams of SEO
hacks it's easy to forget that bringing
in steady traffic to your Ecommerce
store from search simply boils down to
making content that humans and web
crawlers love keyword research site
structure and on-page SEO might sound
scary but they are all just tools that
allow search engines to recognize that
your website provides a quality
experience so when people type in
something into the search bar Google
knows to recommend your web page
so if you want consistent high quality
traffic to your website that you don't
have to pay for stick around I'll
explain things in a way that's simple to
follow and easy to execute because most
tutorials make it seem way more
complicated than it actually is in this
video I'll take you through the fastest
and easiest way to go from an SEO newbie
to a Shopify SEO genius
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the reason why so many e-commerce
businesses drool at the thought of
ranking number one on search engines
whether we're talking about Google Bing
or Yahoo is because by using these types
of websites visitors are ready to buy
when people type something into a search
engine they are already aware of the
problem they have so if they click on
your website first and are impressed
they will likely realize purchasing your
product is the perfect solution the
second page of Google is where websites
go to die a recent study showed that
when people search for something on
Google less than five percent of people
even make it to the second search
results page so unless you want to be
giving 95 of your sales away to
competitors you should do everything
possible to stake your claim when it
comes to getting the number one spot on
search all you need to do is set up the
structured layout of your online store
and consistently publish and improve the
written content throughout your entire
website you want to create content
people find valuable this is how you'll
get backlinks from other websites the
more links that point back to your
website the more your online store's
ranking Position will improve so let's
break it down into a battle tested
four-step approach one conducting
keyword research two planning your
e-commerce site architecture three
on-page SEO with content creation for
your blog and finally four building
backlinks
beginning with step one it is all about
keyword research the very first thing to
do is to hop on Google and Amazon
yourself and use their autocomplete
features you're looking to sell
something to someone so you should have
at least a rough idea of what your
Target customers will type into the
search bar when they are looking to buy
so load both Google and Amazon and start
typing the category of items that you
are offering to see what the
autocomplete features spit out for
example I love pens so if I were to
start an e-commerce business with
writing utensils I might fire up Google
and just start typing best pen and see
what Google auto completes because those
are all the most frequently searched
terms all of the internet users search
for after they start typing those words
list these autocomplete keywords out on
a spreadsheet for both Google as well as
Amazon you can go really far down the
rabbit hole on just this strategy and
hit search on each of these autocomplete
results to see which businesses are
succeeding the most when it comes to SEO
for example if I go with best pen for
writing I can see Google shopping ads
but the top organic results are trusted
review sites like Wirecutter by the New
York Times and top retailers blog posts
like this one from jet pens
but as you scroll to the bottom you'll
also notice this section on all Google
search result Pages which is called the
related searches section which will
further show you what your Target
customers are actively searching for and
therefore what you want to be ranking
for with your own website same goes for
Amazon as I start typing in best pen
into the search bar a bunch of
recommended refined searches show up and
clicking on it will show you which
Amazon retailers are doing the best job
at ranking for those Search terms this
is just the tip of the iceberg when it
comes to keyword research as you
continue learning you will undoubtedly
want to leverage additional research
tools some free and some paid but from
an absolute beginner's starting point
this is already going to yield a
gigantic list of keywords for you to
start thinking about ranking for but how
do you parse down your list to identify
what to really focus on think about what
you offer what niches and sub niches you
want to sell to in terms of your Target
customers pay attention to long tail
keywords those with at least four or
five words since the longer the tail of
the keywords the more specific and more
purchasing intent there typically is
when someone is searching for them for
example searching for best pen for new
Junior Associates at law firms likely
has a higher purchasing intent than
someone who searches for what's a
fountain pen there's a clear intent and
niched down search parameters in our new
law school graduate search they're
clearly looking to make a purchase to
make a good first impression at their
first job out of Law School
search engine optimization keyword
research is the first critical step
because again at the end of the day the
goal of SEO is to help search engines
like Google figure out what your site is
all about so helping them figure out
what you're about by using the keywords
you want to rank for frequently and
relevantly is of the utmost importance
if you are interested in learning more
about SEO and content marketing register
using the link below to gain access to
our free online course
it's going to help you supercharge your
sales by changing the way you think
about your e-commerce marketing funnel
this course will show you how to avoid
the worst e-commerce mistakes and
provide a repeatable framework for
turning a product idea into online sales
fast as a bonus you'll even receive free
checklists and worksheets to make
marketing your business as easy as
possible learn how to go from first day
to first sale in this free training
course so click the link in the
description below to register now moving
on to the next step of SEO is to
carefully plan your eCommerce website's
site architecture
again the goal of seos to help search
engines understand what your site is all
about so keeping the information
architecture as clean and simple as
possible will do wonders for boosting
you in search engine results of course
the more individual products you sell
the more different product categories
you have and the more different
filtering your website has the tougher
this becomes the first rule you want to
follow when planning your site's
architecture is to strive to have
literally every single page whether it's
an individual product page a category
page your about us page I mean literally
every page as few clicks as possible
away from the home page I mean if your
customers and site visitors need to rely
on opening a bunch of new tabs or
clicking their back button to figure out
where they are on your website Google
and other search engines will be just as
confused and this will most certainly
hurt your rankings no matter how keyword
rich and targeted the written words
throughout your website is there are two
culprits to to poor SEO when it comes to
all of this thin content and content
duplication thin content are pages that
have a very small amount of content and
words this is obviously a problem for
search engines because they rely on
content to understand what each page of
your website is all about content
duplication happens when you have a lot
of copy pasted content whether it's
within your own site or maybe you got a
little bit lazy and for example used
another's website's product description
for your own a search engine's job at
the end of the day is to rank and
specifically show a Searcher the most
relevant websites and web pages based on
what they searched for so if your web
pages have minimal text making it tough
for a search engine to even know what
you are trying to rank for or you have
content that's identical to other Pages
or other websites search engines just
won't show the good folks of the
internet those pages so make sure every
page is as few clicks from the home
homepage as possible and ensure your
copy is as descriptive and original as
possible
use relevant keywords that you want each
page to rank for appropriately and
you'll be setting a strong foundation
for growth next up optimizing your
on-page SEO and content creation for
your blog when it comes to an e-commerce
site the two types of pages to really
focus your efforts on are your
individual product pages as well as your
product category Pages basically the
name of the game is to ensure each
shopping page is as optimized as
possible in order to help search engines
understand which keywords you are trying
to rank for relevantly everywhere
there's text whether it's the URL for an
individual product to the name of the
product itself and of course the product
description are all opportunities to
help boost your search engine rankings
but a word to the wise make the content
natural for a human and leverage
effective human-centric copywriting to
amplify the use of keywords what I mean
is do not I repeat do not just copy
paste every possible keyword don't try
and trick Google by calling your product
best pen for journaling using the URL
mystore.com product slash best
journalingpad and having the product
description read just a bunch of copy
pasted terms like best pen for
journaling best pen journaling pen
smooth writing pen smooth pen for
journaling best bullet Journal pen okay
you get the point this will backfire and
Google's site crawlers will
automatically rank you lower for spam
you want to follow what we described
earlier about eliminating duplicate
content and thin content take the time
to craft a custom series of paragraphs
almost a product story of sorts for each
individual product make it descriptive
human and of course the longer you make
the description the more opportunities
you have to naturally incorporate more
keywords you want to rank for another
great strategy is to create internal
links throughout your website
for example in every single one of your
product descriptions make sure to link
another product the reader might find
interesting sticking with pens if I were
writing a product description for a pen
that I don't know had a floral design on
it I might experiment with something
like this pen is perfect for long
creative writing sessions in the garden
in May and June and if you want to pair
it with the perfect pen to write your
Memoirs to by the fireplace in the
winter check out this pen over here and
of course I would link a nice wooden
barreled pen in that text this strategy
is all about keeping people on your site
and with more relevant internal links to
increase the number of different pages
each visitor actually navigates to
within your website the higher the
likelihood of converting visitors into
buyers
but similarly to spamming keywords don't
go nuts with this either one link every
few hundred words is a pretty good sweet
spot next up is straight up blogging
writing relevant long-form content
blogging is a gold mine for boosting SEO
for a number of reasons one it naturally
builds your reputation as a credible
source to both humans and search engine
Bots two search engines reward not only
relevant content but also new content so
if you post a high quality long-form
blog post weekly that'll really help
boost your site's Authority and three
you can leverage blog posts to strike
while Trends in your Market are hot and
of course link to product pages in those
blog posts but remember as with most
Great accomplishments consistency in
both quality and frequency are key make
sure the content is relevant and
valuable to your target audience ensure
your keywords are Tastefully integrated
without coming off as spammy be
thoughtful of internal links again A
good rule of thumb is one link per 300
words and you'll be well on your way to
leveraging one of the most powerful ways
to boost SEO for your Ecommerce store
and speaking of links the next strategy
is creating and fostering backlinks
backlinks are when other websites or
sources choose to link to your website
Google and other search engines see
other websites linking to yours as a
sign that your site is an authority in
the keywords it detects on your site
there are passive and active ways to
backlink a passive way is to create
share worthy content whether it's a
hilarious product description or
insightful and valuable blog posts
anything that is inherently share worthy
will increase the likelihood that other
websites will link to you of course this
is more of a hope strategy and Life's
too short for just hope alone and so
collaboratively soliciting backlinks is
how you can generate more backlinks by
working with other business owners
website administrators or content
creators writing guest posts on other
people's blogs is a great way to do this
where your store's website is linked
from that guest blog post
promoting with other businesses who
don't sell the exact same things you
sell but Target the same Target
customers as you is also a great way
for example using the pen shop again as
an example perhaps I look for all paper
notebook and planner Sellers and offer
to link their websites from my pen
website and ask that they do the same
for me remember SEO is all about ranking
in response to what your Target
customers type into the search bar of
their favorite search engines
the great thing about Shopify is that it
has so many built-in SEO options right
out of the box things like automatically
generated canonical tags your website's
sitemap.xml and robots.txt files also
automatically generated to help Google
and other search engines easily detect
your site's architecture and content and
so much more and if you're ready to take
the plunger to Ecommerce
entrepreneurship I welcome you to sign
up for a 100 free no strings attached
trial to Shopify where you can start
selling literally the same day you start
your free trial you can claim your trial
by clicking the link right up here or
down in the description below this has
been a beginner's guide into SEO but if
you really want to see just how deep
that rabbit hole goes I will link an
awesome in-depth article from the
Shopify blog down in the description
below as well and hey if you got some
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drop but as usual thanks so much for
hanging out with me and I'll catch you
in the next one
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