How To Make a Marketing Campaign | 20 EASY Steps

ready to start your marketing campaign
wait did you know there are 20 steps you
need to consider before getting started
in today's video we'll review all of
them if you want to have these steps in
a handy checklist check out the link in
the video description to download it for
free all right let's jump right into
number one
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know your Market the first step to
creating a successful marketing campaign
is to truly understand your market look
at your sector's industry Reports
customer surveys and news articles to
gain a comprehensive view of your market
for example Peloton the fitness
equipment and class provider capitalized
on the market trend of home workouts
during the pandemic launching targeted
campaigns that spoke directly to
people's Newfound needs two identify and
analyze competitors knowing your
competition inside and out will give you
Competitive Edge this means analyzing
their digital Footprints strategies
messaging and more for example Coca-Cola
constantly monitors Pepsi strategies
when PepsiCo started sponsoring sports
events Coca-Cola valid suit but went a
step further by becoming an Olympic
sponsor creating exclusive promotional
campaigns around the event three Define
smart objectives these are objectives
that are specific measurable achievable
relevant and time-bound a vague goal
like increased sales becomes a smart
objective when framed as increase online
sales by 20 in the next six months
through a targeted social media and
email marketing campaign this gives a
clear direction to your strategy and a
benchmark for measuring success four
understand your buyer Persona this is a
semi-fictional representation of your
ideal customer based on market research
and real data Adobe for example knows
that it's a creative cloud services
appeal to a wide range of creatives from
Individual Freelancers to large
corporations each Persona has different
needs budgets and pain points and Adobe
tailors its marketing messaging
accordingly offering different packages
and pricing models 5. determine your
budget determine how much you're willing
and able to spend on your campaign and
allocate those funds accordingly take
MailChimp for example there are
marketing automation platform and an
email marketing Service as a smaller
company they might not have the
advertising budget of a giant like
Salesforce but they make strategic
decisions such as utilizing content
marketing and a freemium pricing model
to attract and convert customers 6.
choose channels on and platforms pick
the channels and platforms where your
target audience spends most of their
time Adobe for instance markets its
Creative Cloud services on LinkedIn
because that's where their target
audience creative professionals tend to
be they also run campaigns on Instagram
and YouTube demonstrating the
capabilities of their software and
Visually compelling ways seven
understand your buyer persona's position
in the funnel your marketing approach
should be tailored to where your
potential customer is in their buyer
Journey Amazon for instance uses
personalized email marketing to Target
customers who have abandoned their carts
sending reminders or offering discounts
to nudge them towards a purchase eight
Define metrics and kpis determine what
success looks like by setting clear kpis
for an online clothing retailer like
Asos this might include metrics like
conversion rate the percentage of
website visitors who make a purchase
average order value and customer
acquisition costs nine choose your
analytical tool based on your set kpis
decide on the analytical tools that
you'll use if you're a small business
with a focus on social media marketing
you might rely on Native analytics tools
provided by Facebook or Twitter larger
businesses with more complex needs might
opt for comprehensive platforms like
Google analytics HubSpot or Tableau 10.
create and adapt your creatives tailor
your creatives to fit the platforms
you've chosen Airbnb for instance adapts
its content for different platforms on
Instagram they share visually sending
photos of Unique accommodations while on
LinkedIn they focus on sharing industry
news and reports to engage with a more
professional audience 11. adapt each
design for multiple channels just as
different markets have different
preferences the various channels you
Market on have unique requirements and
audience behaviors for instance a video
ad for tick tock would be different from
one for LinkedIn in terms of content
tone and Link Dropbox for instance uses
more professional text-based content for
LinkedIn well its Instagram is filled
with visually appealing infographics and
shorter engaging videos 12. craft and
optimize landing pages landing pages
play a crucial role in converting lead
leads into customers each landing page
should be specifically tailored to match
the ad campaign that led the user there
for instance Shopify often creates
unique landing pages for different
campaigns highlighting the specific
features or promotions that were
advertised 13. Implement ctas in your
ads and landing pages a call to action
or CTA prompts your audience to take a
specific action whether it's subscribe
now learn more buy now a strong CTA is
crucial Netflix for instance uses a
strategic straightforward CTA on its
landing page join now 14. A B test your
campaign a b testing allows you to
determine what works and what doesn't by
testing different headlines images or
ctas you can improve your campaign's
Effectiveness Amazon is known for
constantly a b testing different aspects
of their website to optimize the user
experience and increase conversions 15.
ensure mobile responsiveness with a
growing number of users accessing
content on their phones your campaign
must be mobile friendly Spotify for
instance ensures its web site and app
provide a seamless user experience
across all devices 16. install
conversion pixels these are tiny pieces
of code placed on your website that
attract user Behavior this allows you to
track how effective your ads are and
whether there's room for improvement
Facebook for instance offers a
conversion pixel tool that lets you
track and improve your ad campaigns on
their platform 17. prepare your servers
for traffic spikes if your campaign is
successful your website could see a
significant increase in traffic
companies like Adobe provide cloud
services that automatically adjust to
traffic spikes to prevent site crashes
18. establish a follow-up strategy once
leads are generated they need to be
nurtured and guided through the sales
funnel this can involve email marketing
retargeting ads or personal Outreach as
an example Salesforce uses email drip
campaigns to nurture their leads
providing them with useful content over
time 19. hand off your leads to your
sales team a good marketing campaign
generates qualified leads but it's a
sales teams job to choose the deal
clearly Define the process for passing
leads for marketing to sales for
instance HubSpot integrates its
marketing platform with its CRM allowing
seamless transition of leads to the
sales team 20. schedule a post-launch
review Once your campaign is launched
set a date to review its performance
analyze what worked what didn't and what
you can improve on for next time there
you have it we kept it brief and to the
point we really hope this video can help
you improve your future marketing
campaigns and make your life easier if
you want to go even deeper click on the
video on the screen to learn what
benchmarking is or download our ebook
with these 20 checklist points to guide
you through building your digital
campaign thanks for watching and we'll
see you in the next video
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