How to Craft Irresistible Calls-to-Action in Your Marketing | 4 Tips

If there was a task that you wanted one of your  employees to do for you, what would you do? Would  
you just sit back and expect them to read your  mind? Or would you tell them up front what you  
wanted from them? Hopefully the second one, right? It should be the same way with your marketing  
audience. When you want them to take a particular  action, you should tell them so. You can do that  
with a call-to-action, or CTA. But how can  you create a CTA? Keep watching to find out. 
What is a CTA? A CTA is basically where you  
tell users what action you want them to take. You  can include CTAs in blog posts, emails, paid ads,  
and more. They’ll usually look like a short line  of text or buttons that say things like “Check out  
our services” or “Sign up for our email list.” For example, if someone reads a blog post on  
your site, a good next step for them would be  to sign up for your emails — speaking of which,  
don’t forget to subscribe to our email newsletter! So, you could put a CTA at the bottom of the page  
that encourages them to subscribe. Or, if a user  visits a paid ad and they’re just about ready to  
make a purchase, your CTA can encourage them  to buy a product or sign up for your services. 
Now that we’ve gone over what CTAs are, let’s talk  about how you can write them. Here are four tips  
for writing better marketing CTAs. 1. Be concise 
Firstly and most importantly, don’t make  your CTAs too long or complicated. Users  
don’t want to read a whole paragraph to  understand what will happen if they click  
on the button. Keep it short and keep it sweet. For the text above the actual button, keep it  
limited to a sentence or two at most. And for the  button itself, stick to short phrases like “Get  
started with our services” or “View our products.” 2. Entice users with a specific offer 
Users are not gonna click on your  CTA if it just says “Click here.”  
Your CTAs should always make it clear what  users will get out of clicking on it. Saying  
something like “Sign up for our email newsletter  to get valuable finance insights” with a button  
that says something like “Give me insights”  or “Sign up now” is a good way to do that.  
You want it to be persuasive and enticing. 3. Make your CTAs stand out 
It’s important to make sure your CTAs jump out  at users. If they blend right into the page,  
a lot of people won’t see them at all. Use buttons  that stand out from the rest of the page. That  
doesn’t necessarily mean flashing lights —  something as simple as using a bold color for  
the button can do the trick. 4. Test your CTAs 
It might take a few tries to figure out what  CTA gets your audience to take action. Make  
sure to test different versions of  your CTAs to see what works best.  
That way, you can keep making your CTAs more  and more effective at driving leads and sales. 
Even if one CTA works pretty well, don’t be afraid  to A/B test it against something new. You may  
end up with even better results. An A/B testing  software is crucial here to help you split your  
audience into groups and gather the best data. And that’s it for this video! Want to learn more  
about digital marketing? You’re already  in the right place. Just subscribe to our  
YouTube channel — or our email newsletter,  Revenue Weekly — for more helpful tips. 
See, that’s how you do a CTA in a video. Thanks for watching, and we’ll see ya next time!