Learn how to create powerful calls-to-action for your marketing campaigns with these 4 tips. Discover the importance of CTAs, how to write compelling ones, and the value of testing different versions. Subscribe for more expert marketing advice!
The video discusses the latest marketing trends and strategies for 2021. It covers topics such as social media marketing, influencer partnerships, and the importance of personalized content. The speaker also emphasizes the need for data-driven decision making and the role of artificial intelligence in marketing.
If there was a task that you wanted one of your employees to do for you, what would you do? Would
you just sit back and expect them to read your mind? Or would you tell them up front what you
wanted from them? Hopefully the second one, right? It should be the same way with your marketing
audience. When you want them to take a particular action, you should tell them so. You can do that
with a call-to-action, or CTA. But how can you create a CTA? Keep watching to find out.
What is a CTA? A CTA is basically where you
tell users what action you want them to take. You can include CTAs in blog posts, emails, paid ads,
and more. They’ll usually look like a short line of text or buttons that say things like “Check out
our services” or “Sign up for our email list.” For example, if someone reads a blog post on
your site, a good next step for them would be to sign up for your emails — speaking of which,
don’t forget to subscribe to our email newsletter! So, you could put a CTA at the bottom of the page
that encourages them to subscribe. Or, if a user visits a paid ad and they’re just about ready to
make a purchase, your CTA can encourage them to buy a product or sign up for your services.
Now that we’ve gone over what CTAs are, let’s talk about how you can write them. Here are four tips
for writing better marketing CTAs. 1. Be concise
Firstly and most importantly, don’t make your CTAs too long or complicated. Users
don’t want to read a whole paragraph to understand what will happen if they click
on the button. Keep it short and keep it sweet. For the text above the actual button, keep it
limited to a sentence or two at most. And for the button itself, stick to short phrases like “Get
started with our services” or “View our products.” 2. Entice users with a specific offer
Users are not gonna click on your CTA if it just says “Click here.”
Your CTAs should always make it clear what users will get out of clicking on it. Saying
something like “Sign up for our email newsletter to get valuable finance insights” with a button
that says something like “Give me insights” or “Sign up now” is a good way to do that.
You want it to be persuasive and enticing. 3. Make your CTAs stand out
It’s important to make sure your CTAs jump out at users. If they blend right into the page,
a lot of people won’t see them at all. Use buttons that stand out from the rest of the page. That
doesn’t necessarily mean flashing lights — something as simple as using a bold color for
the button can do the trick. 4. Test your CTAs
It might take a few tries to figure out what CTA gets your audience to take action. Make
sure to test different versions of your CTAs to see what works best.
That way, you can keep making your CTAs more and more effective at driving leads and sales.
Even if one CTA works pretty well, don’t be afraid to A/B test it against something new. You may
end up with even better results. An A/B testing software is crucial here to help you split your
audience into groups and gather the best data. And that’s it for this video! Want to learn more
about digital marketing? You’re already in the right place. Just subscribe to our
YouTube channel — or our email newsletter, Revenue Weekly — for more helpful tips.
See, that’s how you do a CTA in a video. Thanks for watching, and we’ll see ya next time!
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