How to Convince Website Owners to Link Out to Your Website

- Have you found that when you ask people for a link,
they ignore you?
Trust me, I know that feeling.
That's how I started out with link building.
Hey everyone, I'm Neil Patel,
and today, I'm going to break down
how to convince website owners to link out to your website,
big and small websites.
I'm talking about the big authority sites like,
Wikipedia and New York Times,
all the way to the tiny sites.
(gentle music)
Now, before I dive into this video,
I want you to subscribe to this channel.
And if you're on social media, like YouTube,
click the alert notification.
Before going after a backlink opportunity,
ask yourself the following questions.
One, what problem does your content
help their audience solve?
If it doesn't help them solve anything,
probably not going to get a link.
Two, what differentiates your content
from other pieces of content out there on the same topic?
Keep this in mind, a billion plus bogs on the internet,
so much content that there's content overload
on every topic, even boring topics like auto insurance.
Did you know in the United States,
there's over 7 billion results for auto insurance?
There's only like 300 and something million people.
There's way more content on auto insurance
than people actually buying it.
Three, is your content more up-to-date
than another piece of content that they're linking out to?
Just as I mentioned, that there's over a billion blogs,
Google has a prime pickings.
If yours isn't more up-to-date,
you're not going to rank as well.
I get so much traffic
because my team updates over 100 of my old blog posts
each and every single month,
I have a whole team that does just that.
Four, is there a broken link
that your content piece could replace?
Check this out, if someone's linking to someone
and that link is broken, what does it do?
Creates a terrible experience.
I'm like, "Man, this site's linking out to other people
"that don't even exist."
That experience.
Telling that person to fix it, they'll appreciate it.
Now here's some do's and don'ts
when it comes to convincing website owners
to link out to your website.
Don't beg like a puppy.
Your content is great, your product's amazing!
Have that confidence just like you would do
when you would ask someone out on a date,
you wouldn't beg someone to marry you,
you wouldn't beg them out on a date.
Don't beg, people should link to you.
And if they shouldn't link to you
because your contents is mediocre,
your product is mediocre, your service is mediocre,
fix it!
Don't pretend that you came across their content.
Let them know you search for it,
and you're looking for broken links
and that they should replace it
because it's a terrible experience.
Don't use outreach templates
without modifying them to your own voice.
You have a personality, use it,
people like it.
And if they don't, that's their problem
because you know what, your personality is great.
Now let's go over some do's.
Do find the right person
that'll be able to make this decision.
A lot of people, just even web masters, I don't know why,
email the person that wrote the article.
And do use visual content.
People love visual content.
The easiest way I get links
is through videos and infographics, other than tools.
That helps so much.
And do use data to back up your content.
People don't want to just link to an article,
they want to link to stats, data,
to help emphasize their points
and make them look like an expert.
Remember how Google has this E-A-T,
"Expertise, Authority, Trust,"
people want to use stats and data
to show that they're an expert.
And another do, build a relationship
with the website content creators
before asking for a backlink.
Now, I have a question for you, and leave a comment below.
Do you actually build a relationship with people
before you ask them for a link?
If you do, let me know in the comments saying,
"Yes, I build a relationship."
If you don't, say "No, I don't build a relationship.
"I just ask for a link."
That yes or no will help me see where you're at.
And I want you to build a relationship first,
and I'm just curious,
how many of you actually build relationships?
Another do, apply the advice of that content creator
and tell them about the results you've got.
People love other people using their content and results,
and then asking them for link.
People have done it on me and I'm like,
"Man, I preach this, don't use it on me,
"but okay, here you go, here's the link."
Do, another one, address their audience's needs,
and wants, and problems.
Because if you do that, you're going to be more successful.
And another do, is follow-up.
Now here's my last tip for you,
and this works exceptionally, exceptionally well.
I want you to go to Ubersuggest, type in your domain,
in the left-hand navigation,
look at the Backlinks Report
and check out the Backlinks Opportunity Report.
The Backlinks Opportunity Report,
in there you put in your domain
and then two to three of your competitors.
Ideally three, if not more.
This will show you all the people
that link to your competitors that don't link to you.
Here's, what's cool.
If someone links to not just one, not just two,
but three of your competitors,
which is what this report will show,
and they're linked to many of your competitors,
but they don't link to you,
chances are they'll be willing to link to you too.
and they don't mind linking to other websites in your space,
but you just got to use some of the do's that I mentioned;
better content, stats, data, visual content,
showing them where a broken link is,
and then you'll get the link.
That's the strategy that I use.
So I use all these do's and combine it
with that Backlinks Opportunity Report in Ubersuggest.
If you need my team to just help build these links for you
using the strategies I just mentioned,
check out my ad agency, NP Digital.
If you enjoy the video, like it, share it,
tell people about it.
Thank you for watching.