How AI Can Help Your Business | 5 Incredible Benefits of AI in Marketing

We asked 200 senior-level marketing and sales  professionals how they use AI in their marketing,  
and this video highlights some of their responses.  According to our data, half of the professionals  
we surveyed use AI in their marketing. But should  you use it in yours? Well, yes. With an asterisk.
If you’re looking to replace your whole marketing  team with AI tools, the answer changes to a hard  
no. AI can do great things, but it needs human  supervision. A b-AI-bysitter, if you will.
Now, if you want to reap the  benefits of AI in marketing  
by treating it as an assistant,  then yes. By all means, use AI.
So, let’s talk about 5 benefits of using  AI in your digital marketing strategy,  
backed by our data. When incorporated properly,  
AI can really make your day-to-day  work easier. Here’s our first benefit. 
5 awesome benefits of AI in marketing 1. AI can give you back time in your day 
A great marketing strategy requires content  creation, customer interactions, data analysis,  
personalization…and that’s just scratching the  surface. So many things to do, so little time.
But AI tools can help improve your efficiency  in all of those areas (and then some). In fact,  
the marketing and sales professionals we surveyed  ranked marketing automation the second most  
important benefit of AI. The more you automate,  the more time you have to focus on what matters.
Whether you use it to create drafts of your  content, edit videos, analyze your campaigns,  
or answer basic customer questions, AI can  take some work off of your plate and give  
your schedule some much needed breathing room.  If there’s a task you don’t have time for,  
or one that makes you want to  toss your computer out the window,  
there’s a very good chance an AI tool  can offer that much-needed assist.
You can stop worrying about the mundane  tasks that fill up your to-do list and  
begin focusing on projects that have  a tangible impact on your business. 
2. AI-powered marketing  can lead to deeper insights 
More than half of the professionals  we surveyed said they use AI to  
help them analyze their data. And  there’s very good reason for that.
Combing through mountains of data from all  of your campaigns isn’t just time consuming.  
It can be downright difficult, especially if  this data is stored in a bunch of different  
places. When marketing with AI tools in your  arsenal, you can more easily pull together  
these data silos and gain a fuller understanding  of the people who interact with your business.
AI analytics tools can help you connect  your data, sort through the good and bad,  
organize it in an easy-to-follow,  visual way…and some tools can even  
use that data to respond to questions  you ask them. Like literally respond.
This deeper understanding of your marketing  performance will give you the insights  
you need to make informed marketing  decisions and really maximize your ROI. 
3. Marketing with AI can make  the most of your resources 
Wouldn’t it be nice if you could just  tell someone to spend your money in the  
best way possible, and then they  did? Well, that someone is AI.
The professionals we surveyed listed optimizing  
campaigns for better ROI as a top  10 benefit of AI-powered marketing.
With AI tools, you can use a combination of  manual signals set by you and your existing  
data to automatically optimize  your digital marketing spend.
So, if you wanted to spend more of your ad  budget on high-quality leads, and pull back  
a little bit when someone isn’t likely to  become a customer, you can use AI to do it.
And this ties back in with the deep insights you  get from AI. When you can identify the people  
who are most likely to become your customers,  you can customize your marketing to them. More  
targeted marketing means better results and a  higher ROI. And speaking of targeted marketing,  
let’s discuss the next benefit of AI  for marketers and sales professionals. 
4. AI can make your marketing feel extra personal 
More than 75% of the people we surveyed  said they’re comfortable with being on the  
receiving end of a personalized campaign. And  it’s not just marketers who are fine with it.
Another report concluded that more than  half of consumers said they’ll buy from a  
business multiple times after a personalized  experience. Not just once. Multiple times.
So, want to adapt your website  based on someone’s interests?  
Launch ads based on someone’s buying  history? Offer a special discount to  
email subscribers who just need a nudge to  make a purchase? AI can help you do that. 
5. Marketing with AI can  inspire your team’s creativity 
Again, AI can be a really powerful assistant  to your team, even when it’s just a source of  
new ideas. Maybe you’ve hit a roadblock, or  you just want some suggestions on what your  
next piece of content should be. You can  use an AI tool to get the ball rolling.
Whether you request a list of  ideas, ask for a content outline,  
or even generate some images to inspire you, AI  can help unleash your creative potential. And  
almost a third of the professionals we surveyed  said they use AI for ideas and inspiration.
There are really so many things you can  do when you start marketing with AI,  
and new tools continue to emerge every day.
But just keep in mind that while AI has  so many benefits, it’s not perfect. What  
makes AI work is the addition of human input  and oversight. AI is an assistant that can  
help you accomplish your goals, and you’re in  charge of reviewing and evaluating its work.
And that was the last item on this list of  the benefits of AI in marketing. We actually  
have a whole research piece about the role  of AI in marketing, so be sure to check it  
out. I’ve linked to that page in the video  description to make things easier for you.
And one last request, my AI aficionados.  Take a moment to hit that big subscribe  
button under the video…or on the video…however it  appears. You can also get our content in an email  
format by subscribing to our newsletter, Revenue  Weekly. That’s linked in the description, too.
Thanks for watching, and have an AI-powered day.