Discover the incredible benefits of AI in marketing! Learn how AI can help your business by saving time, gaining deeper insights, optimizing resources, personalizing marketing, and inspiring creativity. Find out how 200 senior-level marketing and sales professionals are using AI to revolutionize their strategies. Subscribe to our newsletter for more info!
The video discusses the importance of marketing localization and its impact on reaching global audiences. It also talks about the challenges of localizing marketing content and the benefits of using professional localization services. Additionally, the video highlights the key factors to consider when localizing marketing materials, such as cultural differences and language nuances.
We asked 200 senior-level marketing and sales professionals how they use AI in their marketing,
and this video highlights some of their responses. According to our data, half of the professionals
we surveyed use AI in their marketing. But should you use it in yours? Well, yes. With an asterisk.
If you’re looking to replace your whole marketing team with AI tools, the answer changes to a hard
no. AI can do great things, but it needs human supervision. A b-AI-bysitter, if you will.
Now, if you want to reap the benefits of AI in marketing
by treating it as an assistant, then yes. By all means, use AI.
So, let’s talk about 5 benefits of using AI in your digital marketing strategy,
backed by our data. When incorporated properly,
AI can really make your day-to-day work easier. Here’s our first benefit.
5 awesome benefits of AI in marketing 1. AI can give you back time in your day
A great marketing strategy requires content creation, customer interactions, data analysis,
personalization…and that’s just scratching the surface. So many things to do, so little time.
But AI tools can help improve your efficiency in all of those areas (and then some). In fact,
the marketing and sales professionals we surveyed ranked marketing automation the second most
important benefit of AI. The more you automate, the more time you have to focus on what matters.
Whether you use it to create drafts of your content, edit videos, analyze your campaigns,
or answer basic customer questions, AI can take some work off of your plate and give
your schedule some much needed breathing room. If there’s a task you don’t have time for,
or one that makes you want to toss your computer out the window,
there’s a very good chance an AI tool can offer that much-needed assist.
You can stop worrying about the mundane tasks that fill up your to-do list and
begin focusing on projects that have a tangible impact on your business.
2. AI-powered marketing can lead to deeper insights
More than half of the professionals we surveyed said they use AI to
help them analyze their data. And there’s very good reason for that.
Combing through mountains of data from all of your campaigns isn’t just time consuming.
It can be downright difficult, especially if this data is stored in a bunch of different
places. When marketing with AI tools in your arsenal, you can more easily pull together
these data silos and gain a fuller understanding of the people who interact with your business.
AI analytics tools can help you connect your data, sort through the good and bad,
organize it in an easy-to-follow, visual way…and some tools can even
use that data to respond to questions you ask them. Like literally respond.
This deeper understanding of your marketing performance will give you the insights
you need to make informed marketing decisions and really maximize your ROI.
3. Marketing with AI can make the most of your resources
Wouldn’t it be nice if you could just tell someone to spend your money in the
best way possible, and then they did? Well, that someone is AI.
The professionals we surveyed listed optimizing
campaigns for better ROI as a top 10 benefit of AI-powered marketing.
With AI tools, you can use a combination of manual signals set by you and your existing
data to automatically optimize your digital marketing spend.
So, if you wanted to spend more of your ad budget on high-quality leads, and pull back
a little bit when someone isn’t likely to become a customer, you can use AI to do it.
And this ties back in with the deep insights you get from AI. When you can identify the people
who are most likely to become your customers, you can customize your marketing to them. More
targeted marketing means better results and a higher ROI. And speaking of targeted marketing,
let’s discuss the next benefit of AI for marketers and sales professionals.
4. AI can make your marketing feel extra personal
More than 75% of the people we surveyed said they’re comfortable with being on the
receiving end of a personalized campaign. And it’s not just marketers who are fine with it.
Another report concluded that more than half of consumers said they’ll buy from a
business multiple times after a personalized experience. Not just once. Multiple times.
So, want to adapt your website based on someone’s interests?
Launch ads based on someone’s buying history? Offer a special discount to
email subscribers who just need a nudge to make a purchase? AI can help you do that.
5. Marketing with AI can inspire your team’s creativity
Again, AI can be a really powerful assistant to your team, even when it’s just a source of
new ideas. Maybe you’ve hit a roadblock, or you just want some suggestions on what your
next piece of content should be. You can use an AI tool to get the ball rolling.
Whether you request a list of ideas, ask for a content outline,
or even generate some images to inspire you, AI can help unleash your creative potential. And
almost a third of the professionals we surveyed said they use AI for ideas and inspiration.
There are really so many things you can do when you start marketing with AI,
and new tools continue to emerge every day.
But just keep in mind that while AI has so many benefits, it’s not perfect. What
makes AI work is the addition of human input and oversight. AI is an assistant that can
help you accomplish your goals, and you’re in charge of reviewing and evaluating its work.
And that was the last item on this list of the benefits of AI in marketing. We actually
have a whole research piece about the role of AI in marketing, so be sure to check it
out. I’ve linked to that page in the video description to make things easier for you.
And one last request, my AI aficionados. Take a moment to hit that big subscribe
button under the video…or on the video…however it appears. You can also get our content in an email
format by subscribing to our newsletter, Revenue Weekly. That’s linked in the description, too.
Thanks for watching, and have an AI-powered day.
Writing an engaging blog post is essential for capturing the attention of your audience. Start by identifying your target audience and their interests. Use a catchy title and compelling introduction to draw readers in. Incorporate relevant visuals and break up the text with subheadings to keep the reader engaged. End with a strong call to action to encourage interaction.
Localization in marketing is crucial for reaching a global audience. It involves adapting your content to suit the cultural and linguistic preferences of different regions. This includes translating the text, adjusting images, and considering local customs and traditions. By localizing your content, you can connect with customers on a more personal level and improve brand perception.
Effective localization can have a significant impact on customer support. When customers receive content in their native language, they are more likely to feel understood and valued. This can lead to higher levels of customer satisfaction and loyalty. Additionally, providing localized support materials can reduce language barriers and improve the overall customer experience.
Discover the power of first-party data and machine learning in digital marketing. Identify your best customers and deliver personalized ads based on their needs and interests. Reach customers where they are in their journeys and use automation for better engagement and results.
Harness the power of AI in marketing for improved efficiency and creative potential. AI tools automate tasks, personalize content, and generate original e-commerce content. The future of business includes shifts to platforms, experiences over transactions, and data-driven insights.
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