Five Ways to Make Customers Feel Special

foreign
customer service and experience expert
and today I'm going to talk about how to
make your customers feel special now an
important goal of a good customer
experience is to make the customers feel
special that special feeling can come in
many different forms now I was reading
an article about customer attention and
it prompted me to start a list of
different ways of making that customer
feel special you know we want them to
come back and even want them to share
that experience with friends family and
co-workers you've got to do that by
making them feel special and I'll bet
there's an entire book that can be
devoted to this topic but for today
we're going to keep it to the first few
that have come to my mind and with that
in mind here are five ways to make your
customers feel special number one stop
selling and start nurturing
relationships selling is obvious
building a relationship that Fosters
confidence trust and a connection is a
less obvious or overt sales technique if
every time you contact the customer
being in person and over the phone by
email texting or any other form of
communication and all you do is sell
sell sell the customer will eventually
tune you out and if you're showing
interest in the customer outside of
their wallet well then you're nurturing
the relationship the customer experience
should not just be about a Non-Stop
sales pitch number two provide education
make your customers smarter more than
just tips on how to be more successful
with your products how can you help them
be more successful in their business or
their personal lives provide education
that's tied to what you're known for and
don't do it with a sales pitch this is
purely a value add one that adds to the
customer's experience number three offer
sneak peeks of your newest products or
what's next Insider access is always a
powerful way of making a customer feel
special if you're not a customer you
don't get the inside information and and
this information should be compelling
enough to want them to remain your
customer number four make it personal at
least make it appear to be personal it's
easy to send a text message and emails
that include a customer's name and other
information that will make them feel as
if the message is personalized just for
them but that's just the packaging the
true personal approach is to make sure
the message is one hundred percent on
target for that customer in other words
if you sell shoes and you know the
customer buys running shoes you won't
send them messages about golf shoes the
wrong content destroys the
personalization effort and finally
number five a good one to end on always
thank the customer there are plenty of
opportunities to thank the customer it
could be when they Place their order on
the invoice in a follow-up email or even
a thank you note you can never say thank
you enough your customers Trust you
enough for them to do their part which
is send you their money for whatever it
is that you sell don't ever let them
walk away feeling under appreciated well
I hope you enjoyed this short lesson
thank you very very much for tuning in
this is Shep hyken reminding you to
always be amazing