DIGITAL MARKETING A No-Nonsense Guide to Become a Marketing Master

digital marketing is often made out to
be way more complicated than it actually
is which is a shame because when it
comes to e-commerce mastering digital
marketing is the difference between
growing an audience and making sales or
giving away all your customers to your
competition with so much industry jargon
and so many channels to choose from it
is very easy to feel overwhelmed but
when you understand the fundamentals
digital marketing is actually quite
straightforward that's why in this video
I'm going to break it down simply you'll
learn more about digital marketing in a
few minutes than most training programs
teach you in 40 hours I'm learning so
much if you want to get the best results
possible from your marketing efforts
you're going to want to stick around
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missing out on any future videos too
many businesses spread themselves thin
trying to tackle too many digital
marketing channels all at once they
constantly rush into the next new
trending marketing channel without ever
thinking about their strategy first this
is a huge mistake because the channels
that will work for your business are
going to largely depend on who your
target audience is where they hang out
and what your business goals are when it
comes to marketing your business online
you don't need to be everywhere all at
once you just need to be where your
customers are so to avoid this mistake
you want to focus your efforts on your
strategy first here's a simple
three-step framework to build a rock
solid marketing strategy and I like to
call it the three M's number one market
who are the people your business is
serving what is their age their income
level where do they live what are their
values attitudes and Lifestyles where do
they spend their time when they're
online number two message what are your
target markets problems and frustrations
how is your business in a unique
position to solve them number three
media which digital channels are you
going to choose what type of content are
you going to create if you've done the
strategy work above you should have a
solid idea of where your customers hang
out and what kinds of content they enjoy
if you want to learn more about out
marketing strategy and creating
irresistible content I recommend that
you download this free digital marketing
plan template learn how to create
content that breaks through the noise
provides value to your audience and
makes you more online sales you can get
to it by clicking the link right here or
down in the description below and don't
worry it won't stop this video it'll
just open a new tab so that you can have
it ready when you're done watching here
alright with the strategy out of the way
let's dive right into the tactics here
we go generally speaking a well-rounded
digital marketing strategy encompasses
multiple channels here are some digital
marketing tactics that I recommend most
eCommerce brands use to promote their
business
number one social media marketing
did you know that Facebook has 2.3
billion monthly active users Instagram
has 1 billion and Tick Tock which is now
one of the fastest growing social media
platforms has 205 million downloads our
ability to reach people is unlike any
other time in history social media is a
great tool to use to show off the
benefits of your products and your
services build meaningful relationships
with customers and of course acquire new
ones so there's two ways that you can
actually do this you can create organic
posts without any paid promotion behind
them to help build brand awareness and
interaction this also helps to keep you
in touch with your followers and lift
engagement on your content however
there's a small catch to this the
visibility of your organic posts lies in
the hands of the algorithm in other
words there's no guarantee the people
that you hope will see your posts will
actually see them this is where paid
promos come in you can leverage the
massive amount of insights that social
media offers to specifically show your
posts to your target audience using a
combination of both organic and paid ads
is a method used in the marketing
strategies of the most successful brands
on Shopify now I know that most people
who think of digital marketing will
automatically think of social media
first but let's take a quick minute to
talk about another important piece of
the digital marketing puzzle that is our
number two email marketing
96 of people ages 12 and up use email
and if you're offering what they're
looking for many are willing to sign up
to a newsletter or promotion if they
find Value in it just think of yourself
when was the last time you were willing
to give your email in exchange for a
deal or information or even updates on a
new product your email marketing
strategy can include both sales and
non-salesy campaigns you can use this
platform to inform customers of launches
and offers and discounts you can also
use it to provide value to your
customers by sharing ways on how they
can enhance the use of your product or
your service you can share your blogs or
even just check in and say hello which
is a great way to strengthen
relationships with your supporters you
can even use an email marketing software
to segment your list and send out more
customized content to groups like say
people who have ordered more than five
times or people who haven't ordered in
six months the possibility for
personalization with email is endless
number three sem and SEO
sem stands for search engine marketing
and SEO stands for search engine
optimization now this my friends is the
art of making yourself findable on the
world's search engines Google it while
there are many search engines Google
tops the list and is your best place to
start if you're thinking of
incorporating an sem or SEO strategy in
your digital marketing plan with sem you
can run pay-per-click ads based on the
keywords you think your customers are
entering into Google when looking for
your product SEO is the organic unpaid
way to make sure that your website is
findable on the back end we'll include a
link in the description to a free SEO
checklist to help ensure that your
website ranks higher in the search
results number four content marketing
now content marketing is another form of
digital marketing it's a great tool to
build awareness and author already in
your Niche and it can even help in your
relationship building efforts both with
new and existing customers most
e-commerce businesses do this in the
form of blogs on their website or by
cross promoting on other blogs and
websites which by the way does help your
SEO ranking content marketing should
ideally be more informative and
educational instead of sales focused you
really want the readers of your content
to feel like they got value and they
learn something new number five
remarketing
lastly let's talk about remarketing it's
a great way to grow your business
because it's always easier to get a
second sale from an existing customer
than acquiring a new customer altogether
remarketing focuses on who you already
have in order to better understand their
purchasing Behavior so here's an example
let's say you own a tea company and your
customer Emma usually restocks her tea
order every three months but uh oh four
months have gone by and you haven't seen
an order from Emma let's focus in on her
and other customers like her by simply
reaching out and letting her know about
your new Autumn tea blend people's lives
change and sometimes get busy but a good
nudge from you can remind her that it's
time to restock on her favorite tea if
you don't have a website yet then you
also have a problem you need a place to
send your customers but don't worry
because you can make one in hours using
shopify's free trial Shopify has tons of
powerful tools that help you find
customers Drive sales and manage your
day-to-day click the link in our
description box below to get a free no
strings attached trial so that you can
test out all the features for yourself
digital marketing is vast and there's a
lot to learn about the different methods
and strategies available for your
business I've included several helpful
links in the description to help you
dive a little deeper the great thing is
if you're just starting out you can test
out different strategies with as large
or as small a budget as you can afford
you definitely don't have to break the
bank on your digital marketing efforts
we hope this video was helpful in
introducing you to some options to help
you get started the only thing left to
do at this point is make a cup of tea
and start working on your digital
marketing strategy to grow your business
I'm Daniel Lewis and look forward to
seeing you on the next video
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thank you