ChatGPT Hacks to GROW YOUR BUSINESS

picture a single tool that can transform
your digital marketing in an instant
sound like a dream well not anymore
welcome to chat gbt a marketer's new
superpower but with great power
comes great responsibility
my uncle once said that to me and in
this video I'm going to share six
strategic tips on how to use chat gbt
for high quality results and in case
you're looking for a quick AI refresher
check out our video Linked In the
description below where we break down it
all for you so first things first you
want to be mindful of Google and eeat
this stands for experience expertise
authoritativeness and trustworthiness as
described in chapter 8.3 of Google's
holy book of guidelines a website or
content creator who's the uniquely
authoritative go-to source for a topic
as very high eeat if you're automating
everything you might have the volume to
be considered authoritative but you
won't meet the uniquely requirement so
does that mean you need to run for the
hills and never touch chat gbt no it's
one of the most powerful marketing tools
out there but it's a tool to assist with
your content creation not a tool to put
content creation into autopilot you'll
get the most out of chat gbt using it as
an expert assistant one that enhances
and magnet advises your unique knowledge
rather than replacing it entirely and
another piece of good news chat gbt can
easily be integrated with other
marketing tools and is also highly
customizable that means you can use chat
gbt to complement your existing
marketing workflows platforms and
current processes which is way better
than having to overhaul them to
incorporate some shiny new piece of tack
so on to number two enhancing long-form
content if you don't have the resources
or time to focus on long-form content
chat gbt has her back with many
different ways to power your long-form
content creation for example you can
save a lot of time by using chat gbt as
an outlining tool getting the skeleton
of your content ready much faster once
you have a topic chat gbt can assist in
creating an outline for it it can also
suggest sections subsections and key
points to cover in each section this can
make the actual writing process more
streamlined and organized so let's say
you're writing about your eco-friendly
home renovation business you want to
talk about eco-friendly construction
materials and remember to be specific
give chat gbt the word count your
writing style and any other details
relevant to your blog post can you
create an outline for an 800 word blog
post in a relaxed conversational style
about top eco-friendly building
materials and what their benefits are
make sure to diligently cross-reference
any information provided by chat gbt
that may not align with your existing
knowledge another way chat gbd can help
is by drafting longer sections it can
generate initial drafts based on the
outline of course this will require your
review and edits but it can take a
significant load off the writing process
and lastly chat CBD can help you edit
long-form content so you're not alone
reviewing 800 passwords it can offer
suggestions for better phrasing or word
choice and identify areas that could be
expanded or clarified chat gbt's
assistance might be what you need to
kick start that long form content
production number three generating
social media posts we all know as
marketers that there's something equally
important as the blogs ebooks and
podcasts we produce and that's promoting
them to maximize engagement and lead
generation so extra good news chai gbt
can help you out on this front as well
back to the eco-friendly home renovation
business example imagine you hired a
razor sharp marketing agency it helped
you produce a series of expert tutorial
videos that explain eco-friendly
approaches to various DIY renovation
projects but to make the videos as good
as possible you've used all your budget
for the quarter and you've got nothing
left for social posts that will help
promote them enter the Savior oh
with chat gbt running input a prompt
like in the style of an experienced
social media copywriter write a highly
clickable Instagram post to promote a
tutorial video titled how to renovate
your kitchen in the most eco-friendly
way you'll not only get ahead with the
initial copy tailored to the channel you
named Chachi BT will also automatically
write it with the best practices in mind
that includes character lengths and the
use of hashtags
Etc but what if it isn't just the social
posts you don't have time budget or
expertise for it's the actual social
media strategy
yes I can hear your gasps through the
screen because friends it's time for
number four using chat gbt to help
develop your social media strategy I
want you to keep your arms and legs
inside the vehicle because we're
extrap it into the future here chat gbt
isn't just a Content assistant machine
it can also give you great strategic
tips let's say as the head of marketing
of our eco-friendly home or innovation
business you want to craft a campaign
that hits your brand awareness goals
head over to chatgbt and input a prompt
like this in a style of a senior level
social media manager right a detailed
social media marketing campaign the goal
of the campaign is to raise brand
awareness for an eco-friendly home
renovation company and voila Chachi BT
will draw up a campaign with a list of
specific recommendations targeted to
your goal these tips could range from
Best Practices like respond promptly to
user comments all the way through to
more strategic tips like hashtag
campaigns or even influencer marketing
ideas it really is like having a super
skilled professional marketing assistant
right at your fingertips keep in mind
that your unique knowledge team input
and comprehensive research are all
integral to shaping your digital
marketing strategy however with the
Innovative assistance of Chachi BT you
can streamline the process discover
fresh ideas and gain a Competitive Edge
now our top tip is to get the most out
of chat gbt prompts get detailed the
output of chat gbt is only as good as
the prompt you give it a prompt like
creative viral social media campaign for
a renovation company
won't really get you that far to take it
to the next level make sure your problem
includes things like the level of
experience you want to express in the
output for example in the style of a
Seer level social media manager and also
the goal of the campaign for example the
goal of the campaign is to raise brand
awareness for an eco-friendly home
renovation company this level of detail
is going to make all the difference all
right tip over let's get back to
business it's time for tip number five
using chat gbt for target audience
research the better we know our audience
the more effective our marketing moves
will be but what happens when your
business moves fast and you don't have
time for a deep dive into your target
audience chat gbt can help plug this cap
let's say you're a marketing strategist
for a startup that offers a data secure
work from home solution you're new in
the market so you need to balance rapid
growth with steering the company in the
right direction well chat gbt is going
to be the ace up your sleeve head over
to chat gbt and enter the detailed
prompt like as an expert research
analyst write a list of pain points that
users of work from home platforms
complain about chat gbt generates
responses based on a combination of
licensed data data created by human
trainers and publicly available data so
it can compile a list of potential pain
points experienced by users of work from
home platforms giving you a wicked fast
way to strengthen your bond with the
customers you already have so this time
jump over to chat EBT and feed in a
prompt like as a customer success expert
read a survey that assesses customers
sentiment for a data secure work from
home platform must include net promoter
score customer effort score and net easy
score you're then free to send the
survey to your customers and start
analyzing that Suite Suite data finally
here's number six and oh boy is it a
good one using chat gbt to boost
personalization customers care about
personalization
a lot according to a study by McKinsey
and Company 76 of customers actively get
frustrated when confronted with products
or offers that are irrelevant to them
when a fast and efficient way to ratchet
up your personalization head over to
chatgbt and input a prompt like act like
a senior level email marketer right 10
ideas for personalized offers highly
relevant to a power user of a data
secure work from home platform
approaching contract renewal want to
take it a step further select one of
these ideas and ask Chachi BT to
generate a personalized email and email
subject line to deliver this offer to
your customer and there you have it six
ways marketers can use chatbt to improve
marketing so in conclusion chat gbt is a
powerful marketing tool that can help
small and medium-sized businesses
quickly and easily generate content
that's personalized and on Trend without
running up Mammoth costs as long as you
don't over rely on it chat gbt might
just take your marketing to the next
level in 2023. want to find out more
about how marketers can use Tech to
improve their results check out the
links below to two handy guides how to
say cart on emerging Tech and the state
of AI and marketing in 2023 and if you
thought all this was super Nifty my
friend you're gonna love what we're
building at HubSpot our very own
campaign assistant is a free AI
marketing asset creator that generates
copy for landing pages emails or ads in
just a few clicks so you can focus on
tasks that need a human touch if you
tested out the prompts in the video let
us know the results in the comments
below and of course if you want to be
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I'll see you next time
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