7 Ps of Marketing | Marketing Mix for Services

before discussing the seven PS of
marketing let's discuss what marketing
is and why we need this what are the
important terms and factors by which we
can easily understand the marketing
concept we only can understand marketing
as an activity of showing advertising
any company's product in the best
possible way we can understand it by
some examples
have you ever noticed many types of ads
on your tape showing different kinds of
things like some of them for daily soap
some of them for shampoo and some of
them for mobile phones and wristwatches
and so on and they always try to
represent their best way to connect to
their target audience or whenever you go
somewhere outside your house you noticed
some ads paint on the wall or some
banner and big hoardings on the street
or some pamphlets which contain the
details of some products it's all the
form of marketing which people generally
use to advertise their services in these
days people use social media for their
marketing and advertising as Facebook
ads Google ads email marketing and many
more medium companies used to follow to
Target Their audience and customer so
here we will discuss further Marketing
in all parts of marketing let's start
our video but before starting this video
stay tuned with us by subscribing to our
Channel as you already know marketing is
already discussed Above So further let's
move to the next topic of the seven PS
in marketing a seven piece of marketing
are generally known as the seven
important tactics which are product
price promotion place people process and
physical evidence the seven PS of
marketing make up the necessary mix of
marketing the business must have to
advertise a product or service so
further let's discuss service marketing
what is service marketing and how can we
easily understand this
service marketing mix this is the most
proper and sophisticated way of tactics
to promote Company products and
encourage customers to buy their product
whatever your product is in this term
you have to understand the need of
customers first what they want actually
and how you can create much interest in
your product that's the only thing which
you have to do while representing your
product because in service marketing the
most important thing which works for you
and your favor is if the customer is
satisfied with your services and your
behavior your way of representation then
you easily can convert that lead into
cells
one more thing which is really very
important part of this term that is
uniqueness you have to represent you are
providing something which is not
provided by others or you are best in
all of them that should be on your
priority list but before any type of
discussion you must have to understand
what is a good service which someone can
provide service means it's not only
about physical things but also you can
provide service by providing good
customer service or providing by giving
good guidelines or anything it's all
known as services but one thing Services
can't be stolen or taken from someone
you have to manage your own thing by
yourself and furthermore there is the
last term known as product marketing in
which you have to manage the market
product as well as a service facility
now in the service marketing mix we can
understand it by the original four
tactics one product we can understand it
by an example
first a company wants to see a train
travel experience of us or anything
which is provided to us second services
are intangible which we only can imagine
whatever our product is we can think of
our Target product as an asset and after
that can give our facility around them
two price price also plays a very
important role in our marketing sector
because when our price is low we can
Target a large number of customers while
when we have high cost value for our
product we can only give Services only
to The Limited customers so whatever our
product is we have to decide price first
according to your product and your need
three place the place where you are
providing Services also plays a very
important role because if you give your
services in all possible areas your
service marketing will be good the ease
of access that a customer has a service
4. promotion this is the hardest way to
represent your product and services to
your target audience in this section
first you have to decide who is your
Target customer after that you'll have
to decide your product and
responsibilities and the rest of things
so before considering anything further
this is the most important thing which
you have to understand first and try to
find out the needs of your customer so
that you can provide them the necessary
Services they need
five people the people with whom you
interact or the person with whom you are
connected can also affect your services
let's take an example to understand this
point
let's assume that you are a manufacturer
or brand promoter or the one who is
directly connected with other people so
you will also play a very important role
in this section because if they are
using your product obviously they have
some feedback about your product like
it's a good one or a bad one or need
Improvement or any type of positive or
negative feedback at least they can
inform you so this is also a very
important part of the marketing
six physical evidence under this section
we discuss the place where we provide
our service or the place where our
service is delivered or any tangible
element that provides service about it
7. process this is the very important
part because before the execution of any
marketing Services you have to manage it
first by calculating each and every
process what you should do what you
should not do and many more things so
you have to decide first what the first
process you have to execute and what the
next step it generally can be understood
by standard operating procedures or
stops
so these are the seven PS of standard
marketing now let's move to the next
topics 7ps and seven C's what is this
this is actually defined as 7p standing
for product and 7c standing for
customers so let's discuss this term
also
here we will discuss the seven PS in the
most customers Manner and convert them
into seven seas
as product equals customer price equals
cost Place equals convenience promotion
equals communication people equals
caring process equals coordination
physical evidence equals confirmation
now when we discuss the service
marketing mixed sweet spot we have to
understand all these seven tactics
should be successful then we only can
succeed in our mixed marketing if we
want to execute our service and
marketing successfully we have to
balance all these elements whether it's
price or place people or any other
element in the seven list
let's understand it more conventionally
with some good examples let's take as an
example a seven star hotel product the
product which is basically what we are
providing that hotel rooms and
accommodation
price this is also a very important
factor that determines the price we have
decided for our hotel rooms for one
night or two nights and with which type
of facilities
place the location of the hotel also
matters because if it's in a prime
location people easily can find out
about you may love your services too but
if your hotel is far away from the prime
locations many few can reach you or
contact you so the location always
matters first
promotion this also plays an important
role in creating your brand value how
well you are promoting your services or
how easily people can connect to you
through your promotion that's a big
thing for anyone people the manager the
hotel staff and their behavior and how
they treat their customers also affect
your reputation and business too
process what is the Strategic process of
your services we are providing hotels so
with the process of our check-in
routines what's the process of our
checkout routine what's the process of
payment method and many more things
these are the small things which people
generally ignore but these small things
play a major role for succeeding any
business or organization
physical evidence in this section we can
take examples of feedback such as what
the customer thought about your services
about their experience while staying
your hotel and how hard to find you and
your website these things also matter if
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