7 Marketing Tactics That Provide Quick Results

- Seven marketing tactics that provide quick results.
Look, I'll preach about the power
of long-term marketing strategy and SEO.
And don't worry, even though I love SEO,
I'm not going to focus on it
because I know SEO takes a longer time to get results.
It doesn't mean you shouldn't do it,
but sometimes as a business, (text chimes)
you just need results right now.
So, let's dive into some strategies that will work.
Number one, launch a referral program.
Did you know that a referred customer's 18% more loyal
than a customer acquired by other means?
That trust is so important
when it comes to building brand loyalty.
Think about your network.
If you know some people and you know some people
that may know some other people,
then you got to tap into your network.
A referral program can promote your brand quickly
and incentivize people to do so.
Treat it like a major part of your marketing arsenal
and help it generate more hype.
My ad agency, NP Digital,
offers different kind of partnerships, including referrals,
and we do this with other companies,
and it's a large source of our revenue.
It drives millions and millions of dollars a year.
And what we do is we drive leads to other people,
they drive leads to us.
That's example of a referral program.
Another version of this is just affiliate program.
You can use a lot of tools out there,
like HasOffers, to create affiliate program, or Ambassador,
and that can also be your version of a referral program,
ar you can do hand-to-hand combat,
like we do with our biz dev department.
And as I mentioned,
it drives millions and millions of dollars in revenues.
I'm not going to share the specific number,
but it's not a million dollars.
It's much more than that.
Super effective.
Tactic number two, create a content calendar.
Want to set yourself up for success moving forward?
A content calendar just may be the piece that's missing.
A content calendar can serve as a structural backbone
to your entire blogging strategy.
You can use it to plan content, collaborate with your team,
track due dates, and map out
when you're going to post on certain channels.
It might seem like it would take a lot of brainstorming
and tons of different ideas,
and thirdly, outline every single piece of content
that you're going to do, but in reality,
it can all be done in just an hour,
and a content calendar can just help streamline
your whole content creation process, as well.
And while creating a content calendar itself
may not generate immediate results, it sets you up
so that way you're consistent with your content creation.
Tactic number three, use VistaCreate.
Want to make stunningly beautiful social posts insanely fast?
VistaCreate is an amazing tool
that I've been using lately that really helps me craft
great looking content in a matter of minutes.
And the best part, you barely need any design experience.
You can choose colors, objects, and photos
and edit everything with the background remover tool
and make it all look cohesive.
You can animate everything
and include all the necessary information
that you need within your images.
There are over 70,000 templates in it,
70 million creative assets,
and tons of killer features that I love to use all the time.
And I can create amazing ads
that look like they took hours to create
in just minutes using it, as well.
Look, social media marketing is all about visuals,
and if you don't do a good job with your visuals,
you're not going to get the engagement,
so make sure your images are pretty.
Tactic four, give away a tool for free.
Look, realistically, you may never be looking to keep up
with all the content that's being created in your industry,
and it's hard to do so.
You can't blog 10 times a day,
you can't read 10 blog posts a day,
you can't be on social media all the time,
so it's hard to keep up with content,
whether it's from the creation side or consumption side.
But you know what people love?
Tools.
My Ubersuggest tool has over 20,000 natural backlinks.
It generates literally over 2 million visitors a month.
How, you may ask?
Well, it's because I give away the tool mainly for free.
At one point it was purely for free,
and if you don't have the time and energy
to create a tool for free like Ubersuggest
and spend that much time and attention into it,
you can go to sites like CodeCanyon
and just go buy a tool within your industry
for 10 to $50, and they allow you to white label it
and put it on your website and act like it's your own.
And it's one of the biggest strategies I've used
to grow my ad agency, NP Digital.
We were one of the 21st fastest growing companies
according to Inc. Magazine a few years ago,
and the way we did it was give away a free tool,
and that tool generated us 40% of our consulting customers.
Tactic five, batch your posts on social media.
Building off that content calendar tip,
this is one of the best ways to save yourself a ton of time
and make sure that your social posts hit
during the right moment where everyone is online.
Batch posting is essentially scheduling posts ahead of time.
You can schedule things out for an entire week,
sometimes even longer depending on the platform,
ensuring that you're always online,
even when you're not really online.
You can do this through Buffer, Hootsuite,
and there's a lot of tools that help you do this.
But don't worry about what to post and how often.
You've already got that under control
when it comes to batch posting your content,
because we talked about content calendars earlier, right?
And I found that when companies
batch posts their social content,
they post more consistently
and get roughly 27.2% more social engagement.
And that's why at our ad agency, NP Digital,
we force this upon our clients.
It's super effective.
Tactic six, host a contest.
Want explosive growth really fast?
Well, running a contest
might just be the right thing for you.
Look, a lot of companies dismiss contests.
They're like, look, I'm never going to win.
They're a bunch of junk, they're a waste of time.
But then why do companies like YouTube run them?
Why'd they do them during their early days?
That's right, YouTube does it.
Even when you go to like a sporting event, like an NHL game,
like the Las Vegas Knights or a football event,
they'll do contests within the arena.
They wouldn't do it if it it didn't work.
You can do things like offering an iPad for free
or a computer.
It's literally endless.
Survey your audience,
figure out what you think they'll like,
and leverage that in your contest.
And you can use tools like ViralSweep
to help run your contest.
It's super effective.
That way you don't have to hire a developer.
Tactic seven, write about new, exciting topics.
Chances are your competition is fighting
all over the same keywords and topics as you are,
so why not beat them to the punch on the next one?
Tools like Exploding Topics
can help you catch the topic at a early moment,
right before it gets too big and oversaturated,
and you can capitalize that with your audience.
You can also use tools like AnswerThePublic
to see what's hot right then and there,
and AnswerThePublic has an alert feature.
Once you sign up, it's free to use.
And once you sign up,
it'll actually email you all the changes for your industry
on what new keywords are starting to become hot
that people are starting to search for,
and you can use that to just create content right away,
and you can use tools like the Ubersuggest AI writer
to write the content for you
so that way you just have to go and modify it
and it saves you an hour of your time.
Now, those are strategies to get you traffic quicker
and not just rely on SEO.
If you want my team to help you implement some of them
or other strategies that we use,
check out my ad agency, NP Digital.
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tell the people about it, thank you for watching.