Learn about the 7 digital marketing red flags to avoid when choosing an agency. From unrealistic promises to lack of expertise, discover the warning signs to watch out for. Find out how to spot green flags and make the right choice for your digital marketing needs.
The video discusses the importance of marketing in today's digital age. It highlights the need for businesses to have a strong online presence and engage with their audience through social media and other digital platforms. The video also touches on the impact of data-driven marketing and the use of analytics to make informed marketing decisions.
You ever hang out with someone, and it seems like everything’s going great, and then out
of nowhere they say something crazy like “the fourth Indiana Jones movie is the best one,”
and you have to shut things down immediately? Yeah, it happens to all of us. Or, so I’m told.
Friendship isn’t the only type of relationship where huge red flags can pop up like that,
though. It can also happen with digital marketing agencies. There are certain
things that if you ever see an agency say or do, you should definitely avoid
partnering with them. But what are those things? In this video, we’re gonna cover seven digital
marketing red flags to keep an eye out for. Before we go on, just a quick reminder to subscribe to
our YouTube channel. That said, let’s get into it. 1. They take a cookie-cutter approach
When you start talking to an agency, the first thing that should happen is they take a look
at your business’s needs to see if they’re the proper fit to work with you . Then they should put
together a personalized strategy for your company. If an agency doesn’t bother to look at your
business’s specific situation and goals, and instead just pulls out the exact same approach
they’re using for every other client, that is your cue to run on out of there.
2. They’re suspiciously cheap Another telltale sign that you’re looking in the
wrong place is if an agency is really affordable. No, no, I mean, like… really, really affordable.
Suspiciously affordable. As in, all the other agencies you look at cost $3000 or more per month,
but this one costs $50 a month for some reason. When you see an agency priced that low in
comparison to the competition, there’s probably a good reason for it. The saying “you get what
you pay for” definitely holds true in that situation. If you go for a super cheap agency
just for the low price, you’re probably not gonna be very impressed with their services.
I understand wanting to save money, but I’m telling you, it’s worth spending a little more
to make sure you get high-quality services. 3. They make unrealistic promises
If you’re looking at two different agencies, and one of them says they can “guarantee” page
one rankings for your web content, while the other avoids making any promises, you might
be inclined to think the first one is better. I mean, come on! They’re guaranteeing results!
Really, though, it’s the opposite. Why? Because no one can absolutely “guarantee” page one results.
You don’t have full control over how high you rank in search engines,
although you can do your best to optimize for it. So, any agency that says they can guarantee
too-good-to-be-true results is lying to you. It’s better to go for an agency that’s confident,
but still very honest and realistic about what they can do for you.
4. They aren’t open or transparent Another red flag to watch out for is if an
agency doesn’t communicate well or if they seem closed off. If you feel like you’re struggling
to get answers to your questions or updates on how your campaigns are going, that’s bad news.
Communication is the key to any relationship, especially so with a marketing agency.
You want an agency that will give quick responses to any questions you have, and that will give you
regular updates on what’s going on with your marketing, what they’ve been working on, and
all those important things that you care about. Plus, you want them to be transparent about
what they’re actually doing. If an agency insists that they’re driving results but
refuses to tell you how they’re actually doing it…or show you the data…That’s a big yikes.
5. Their brand isn’t built on digital marketing Imagine you get sick and you have to get a minor
operation from your doctor. Halfway through the operation, you hear him casually mention,
“yeah, I actually only trained to become a vet, but I heard you could make a little bit
more money as a human doctor, and I just thought… how different can it really be?”
Honestly, I might just get up mid-operation and walk out.
It’s kind of the same way when you’re talking with an agency that offers digital marketing services,
but then you find out digital marketing isn’t really their main niche. There are companies
out there that specialize in something else — like TV ads — and then later decided to
add digital marketing as an “extra” service. If a company’s approach to digital marketing is
“Yeah, we can probably do that. How hard is it?”— and it’s not what they’re actually the experts
in — it’s best to steer clear entirely from them. 6. They don’t give you ownership
over your marketing accounts You know how when you were growing up in your
parents’ house, you had “your room,” but it wasn’t really yours? Like, if you wanted to decorate it a
certain way, your parents could just say “no,” and there was nothing you could do about it because
it was their house and their name on the mortgage? That’s not what your relationship with a marketing
agency should look like, but unfortunately, it’s the approach that some agencies use. When you
partner with those agencies, they’ll help you open up accounts on different platforms, with different
web hosts or with different marketing tools. But the accounts will actually be in their control.
So, if you were ever to part ways with that agency, you risk losing access to
those accounts. You’d have to start from scratch, because they could hold your accounts hostage,
make it impossible for you to update your website… which is just not cool.
Imagine leaving an agency and not being able to update your site anymore, or not being able
to launch ad campaigns in Google. Obviously, you don’t choose an agency with the intention
of cancelling, but over time your goals may change, you may not like working with an agency,
or you may even outgrow them — which would be a good problem to have. You don’t want your business
to suffer because you didn’t have ownership of key accounts and things like your website.
7. They don’t use a data-driven approach The best marketing agencies will keep track of
valuable metrics in your campaigns, and they’ll analyze those metrics to help them learn how to
keep improving your marketing over time. Some agencies will even provide you with
reports so you can see the results and all of the underlying data for yourself — or they
may have their own marketing platform to pull everything together for you.
A “red flag” agency won’t bother to adjust their strategy over time.
They won’t learn from the data and will just keep going with their cookie-cutter tactics.
And you may never see a trace of the data on your marketing — or they won’t share the data
that’s specific to your goals. Yes, social media clicks and things like impressions are good,
but if you really want to increase sales through your marketing efforts, those aren’t metrics that
are nearly as valuable as conversions…or other KPIs that align with your business.
Agencies that don’t learn from the data and don’t tell you how they’re helping you hit
your goals are agencies you’ll want to avoid. Hopefully this list of tips helps you find an
agency that raises green flags. No red flags allowed here. If you’re interested in learning
more about digital marketing, make sure you subscribe to our YouTube channel. You can
also head over to our website to sign up for our email newsletter, Revenue Weekly.
That’s all for now. Thanks so much for watching — see ya in the next one!
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